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SKY BET’S NEW TV ADVERT CROWNS FOOTBALL’S ULTIMATE UNSUNG HERO

Published

3 years ago

October 24, 2023

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Reading Time: 2 minutes

Sky Bet has launched a brand-new TV advert announcing Alex Walmlsey, aka Dad on a Mission, as the winner of the Real Football No.1s competition – a nationwide search for the UK’s unsung footballing heroes.

Following a six-month search for entrants, including an ongoing TV campaign to highlight nominees, the new ad showcasing Alex and his story launched online on Wednesday 18^th October, and will air on TV from Saturday 21^st October to Thursday 30^th November.

The ad will feature on a range of content streams including Sky TV (Football, Non-Football Sport, Entertainment), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports YouTube channel.

With over 900 entries to the competition, Sky Bet entrusted an expert panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to determine the winner, crowning Alex, who founded Sands United West Yorkshire as their victor.

Alex channeled his own personal grief – having lost three of his own babies in separate pregnancies – to create a football club as a safe space for men to discuss infant loss.

The 30-second pre-record sees Morrison surprise Alex alongside his teammates, announcing him as the winner and revealing his prizes, including a guest of honour spot at the 2023/24 Sky Bet Championship Play-Off final.

The TVC was filmed by Bristol-based creative agency JMP UK and was produced by the Sky Bet in-house team.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “I’m so thrilled to announce that Alex Walmsley is our first official Real Football No.1. and to turn the announcement into a TV advert for all to see is something we’re proud of.

“It’s been a privilege to work on this campaign, and we have been in awe at the remarkable people who have shared their stories. Working with JMP UK, as well as our in-house production team to be able to tell the country about these unsung footballing heroes has been a huge team effort.”

Casino Content

PopOK Gaming secures Argentina certification to supply iGaming content

Published

4 hours ago

June 26, 2026

Wladimir P.

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Approval clears the supplier to distribute certified slots and instant games to licensed operators in Argentina.

PopOK Gaming has obtained certification for the Argentinian market, allowing the supplier to offer its certified gaming content to licensed operators in Argentina.

The company said the approval enables it to provide a portfolio of certified content in the country, positioning it to support local operators with slots and instant games that meet regulatory and technical requirements.

PopOK Gaming framed the certification as part of its broader push into regulated jurisdictions, with a focus on compliance and product standards. The company did not disclose which certifying body issued the approval, the scope of the certification, or a timeline for operator launches.

Argentina has become a key Latin American iGaming market, with regulation and licensing typically handled at the provincial level. PopOK Gaming said it expects further expansion initiatives as it continues to invest in regulatory compliance and international growth.

The post PopOK Gaming secures Argentina certification to supply iGaming content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Argentinian market

PopOK Gaming Strengthens Latin American Expansion with Argentina Certification

Published

4 hours ago

June 26, 2026

GamingAmericas.com

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PopOK Gaming has announced that it has successfully obtained certification for the Argentinian market, marking another milestone in the company’s continued expansion across regulated gaming jurisdictions.

The certification enables PopOK Gaming to provide its portfolio of certified gaming content to licensed operators in Argentina, reinforcing its commitment to delivering compliant, high-quality entertainment in regulated markets worldwide.

Argentina continues to emerge as one of Latin America’s most dynamic iGaming regions, with a growing demand for innovative and engaging casino content. By meeting the market’s regulatory and technical requirements, PopOK Gaming is well-positioned to support operators with a diverse selection of slot and instant games designed to appeal to a broad player audience.

The latest certification reflects the company’s long-term strategy of expanding its international footprint while maintaining high standards of compliance, product quality, and responsible growth. As regulated markets continue to shape the future of the iGaming industry, certifications remain a key component of sustainable market development and operator confidence.

With an expanding portfolio featuring immersive gameplay, engaging mechanics, and modern game design, PopOK Gaming continues to strengthen its position as a trusted content provider for regulated operators around the world.

The Argentina certification follows the company’s ongoing efforts to broaden its presence in strategic markets, with further expansion initiatives expected as PopOK Gaming continues to invest in regulatory compliance and global growth.

The post PopOK Gaming Strengthens Latin American Expansion with Argentina Certification appeared first on Americas iGaming & Sports Betting News.

Canada

Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo

Published

5 hours ago

June 26, 2026

Wladimir P.

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Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.

Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.

The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.

According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.

The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.