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SKY BET’S NEW TV ADVERT CROWNS FOOTBALL’S ULTIMATE UNSUNG HERO

Published

2 years ago

October 24, 2023

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Reading Time: 2 minutes

Sky Bet has launched a brand-new TV advert announcing Alex Walmlsey, aka Dad on a Mission, as the winner of the Real Football No.1s competition – a nationwide search for the UK’s unsung footballing heroes.

Following a six-month search for entrants, including an ongoing TV campaign to highlight nominees, the new ad showcasing Alex and his story launched online on Wednesday 18^th October, and will air on TV from Saturday 21^st October to Thursday 30^th November.

The ad will feature on a range of content streams including Sky TV (Football, Non-Football Sport, Entertainment), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports YouTube channel.

With over 900 entries to the competition, Sky Bet entrusted an expert panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to determine the winner, crowning Alex, who founded Sands United West Yorkshire as their victor.

Alex channeled his own personal grief – having lost three of his own babies in separate pregnancies – to create a football club as a safe space for men to discuss infant loss.

The 30-second pre-record sees Morrison surprise Alex alongside his teammates, announcing him as the winner and revealing his prizes, including a guest of honour spot at the 2023/24 Sky Bet Championship Play-Off final.

The TVC was filmed by Bristol-based creative agency JMP UK and was produced by the Sky Bet in-house team.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “I’m so thrilled to announce that Alex Walmsley is our first official Real Football No.1. and to turn the announcement into a TV advert for all to see is something we’re proud of.

“It’s been a privilege to work on this campaign, and we have been in awe at the remarkable people who have shared their stories. Working with JMP UK, as well as our in-house production team to be able to tell the country about these unsung footballing heroes has been a huge team effort.”

Grant Stousland Founder & CEO Slot Check

SCCG Partners with Slot Check to Accelerate Global Adoption of Real-Time Slot Performance Intelligence Platform for Players

Published

6 hours ago

March 3, 2026

GamingAmericas.com

sccg-partners-with-slot-check-to-accelerate-global-adoption-of-real-time-slot-performance-intelligence-platform-for-players

SCCG Management, a global advisory firm specializing in gaming, sports betting, iGaming, and emerging gaming technologies, today announced a strategic partnership with Slot Check, Inc., a real-time slot performance intelligence platform delivering actionable machine-level insights directly to players and operators.

Through this partnership, SCCG will provide global business development, advisory support, and strategic distribution services to accelerate adoption of the Slot Check platform across commercial and tribal gaming markets. SCCG will facilitate introductions to casino operators, loyalty platforms, and strategic technology partners within its global network to support commercial deployment, integration opportunities, and long-term market expansion.

Slot Check delivers real-time slot performance analytics at the individual machine level, empowering users with detailed insights including Return to Player (RTP), Payout to Player (POP), win-per-spin metrics, jackpot performance, volatility profiles, machine trends, and multi-timeframe data ranging from hourly performance to 30-day analytics and since-last-jackpot reporting. It’s sports analytics for slots. The platform enables players to sort, filter, rank, and track every machine on a casino floor while also tagging favorite slots and monitoring personal play history. The player engagement Slot Check creates increases visits, coin in, and actual win – and every other KPI in between.

Designed as a progressive website application for seamless deployment, Slot Check provides casinos with a player engagement tool that enhances transparency, increases time-on-device, and supports loyalty-driven gamification initiatives. The platform can integrate within existing loyalty environments, positioning it as a force multiplier for casinos seeking to modernize the slot floor experience without requiring native app distribution.

“The slot floor remains the financial engine of the casino, yet player-facing innovation has historically lagged behind other verticals,” said Stephen Crystal, Founder and CEO of SCCG Management. “Slot Check introduces a powerful layer of transparency, engagement, and data intelligence that aligns with the modern player’s expectations. Through our global operator relationships and distribution platform, we’re excited to help position Slot Check as a leading innovation partner across commercial and tribal gaming enterprises.”

In addition to global business development, the partnership includes a coordinated marketing and lead generation strategy leveraging SCCG’s media assets, newsletters, and sales channels. Slot Check will receive ongoing brand visibility across SCCG’s weekly newsletter reaching more than 33,000 global gaming executives, as well as inclusion in targeted articles, outreach campaigns, and technology innovation discussions designed to expand awareness and drive enterprise adoption.

Slot Check’s platform introduces a new dimension of slot floor intelligence by presenting ranked lists of performance insights, leaderboards, trend tracking, and advanced machine analytics that empower both players and operators. By combining detailed performance transparency with loyalty-linked engagement potential, the solution supports casinos seeking measurable lift in slot engagement, targeted promotional strategies, and enhanced guest retention.

“Slot Check has truly flipped the script and the results for those casinos bold enough to engage with us is INCREDIBLE!” states Grant Stousland, Founder & CEO, Slot Check, Inc. “We are excited to partner with SCCG’s global distribution network as they help us scale to the next phase of our platform’s growth.”

As the gaming industry continues to evolve toward data-driven personalization and digital engagement, the partnership between SCCG and Slot Check represents a strategic alignment between real-time performance analytics and a global advisory platform capable of accelerating enterprise adoption across diverse gaming markets.

The post SCCG Partners with Slot Check to Accelerate Global Adoption of Real-Time Slot Performance Intelligence Platform for Players appeared first on Americas iGaming & Sports Betting News.

Golisimo

Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand

Published

7 hours ago

March 3, 2026

Wladimir P.

MioMedia is excited to unveil Golisimo, a sports-first iGaming platform designed to combine the thrill of sports betting with the excitement of casino entertainment in a single, seamless ecosystem. Built around energy, competition, and drive, Golisimo immerses players in a fast-paced, football-inspired gaming experience.

The name Golisimo reflects the exhilaration of a perfectly executed goal — confidence, rhythm, and precision — and this football DNA drives the platform’s design. Players move effortlessly between sportsbook and casino, with each vertical reinforcing the other, creating a balanced iGaming journey.

Sports and Casino in Perfect Harmony

Sportsbook: Live betting, virtual sports, and horse racing set the tempo, with intuitive navigation and live widgets keeping players engaged.
Casino: Top slot titles, live games, and jackpots sustain the excitement between bets, ensuring a continuous flow of action.

“Golisimo immerses players in a realistic football match environment — where decisions matter and performance is rewarded,” said the MioMedia Team. “Every element of the platform keeps players at the center of the action, where the next big win is as thrilling as a goal hitting the back of the net.”

Signature Gamification: The Golisimo Game
At the heart of the platform is the Golisimo Game, a unique gamification layer linking all verticals. Players earn Energy by depositing, playing casino games, betting on sports, or joining tournaments. Energy allows participation in head-to-head duel challenges:

Take free kicks
Defend as the goalkeeper
Score goals to win rewards

Top performers receive casino and sportsbook prizes, including Freespins and Freebets usable across the Golisimo platform. Players can also upgrade strikers and gear to progress through five competitive leagues, each offering increasingly generous rewards.

Fast-Paced Competition with Spin Rally
The platform’s Spin Rally feature introduces shared slot sessions every 20 minutes, with the top three players splitting a prize pool. Short cycles, visible leaderboards, and frequent rewards encourage repeat play and long-term engagement.

Additional Features to Boost Engagement

Exciting tournaments and competitive leagues
VIP levels and exclusive promotions
Dedicated shop and Wheel of Fortune rewards

A Standout Opportunity for Affiliates
Golisimo’s sports-driven design, gamification mechanics, and strong retention potential make it a compelling product for affiliates seeking high-performing, differentiating content.

“The ball is at your feet — drive traffic to MioMedia and start promoting Golisimo today!” the team added.

The post Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GR8 Tech

GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region

Published

7 hours ago

March 3, 2026

Wladimir P.

gr8-tech-at-sagse-latam:-where-platform-for-champions-meets-the-region

GR8 Tech, a leading provider of high-performance sportsbook and iGaming solutions, will exhibit at Booth 103 during SAGSE Latam 2026 on March 18–19. With Latin America recognized as a key growth region, GR8 Tech is bringing its full platform ecosystem to the show to demonstrate how operators can become the next iGaming champions.

The company will showcase five flagship solutions, each designed to empower operators in fast-growing, competitive markets:

ULTIM8 Sportsbook – Flexible, high-performance sportsbook tailored for fast-moving Latam markets
Hyper Turnkey – End-to-end iGaming infrastructure for rapid, reliable market entry and operations
Crypto Turnkey – Platform optimized for VIP and crypto-first player acquisition and retention
Aff.Tech – Affiliate management solution tracking performance and optimizing acquisition across channels
Infinite Casino Aggregation – Extensive game catalog accessible via a single integration

These solutions form part of GR8 Tech’s Platform for Champions, a comprehensive proposition combining technology, operator expertise, and a collaborative community designed to drive measurable success.

“While Brazil often dominates the conversation around Latam iGaming, the rest of the region represents substantial growth potential,” said Yevhen Krazhan, CSO of GR8 Tech. “SAGSE Latam is the perfect venue to showcase the opportunities in markets like Argentina, Chile, Colombia, Paraguay, Peru, and Uruguay, and to connect with forward-thinking operators ready to expand.”

GR8 Tech has built a reputation as an award-winning provider, trusted by leading operators worldwide. The company has executed over 100 successful client cases and earned multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.

Attendees are invited to visit Booth 103 to explore GR8 Tech’s solutions and book meetings to discuss strategies for achieving rapid growth and market leadership in Latin America.

The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.