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SKY BET’S NEW TV ADVERT CROWNS FOOTBALL’S ULTIMATE UNSUNG HERO

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Sky Bet has launched a brand-new TV advert announcing Alex Walmlsey, aka Dad on a Mission, as the winner of the Real Football No.1s competition – a nationwide search for the UK’s unsung footballing heroes.

Following a six-month search for entrants, including an ongoing TV campaign to highlight nominees, the new ad showcasing Alex and his story launched online on Wednesday 18th October, and will air on TV from Saturday 21st October to Thursday 30th November.

The ad will feature on a range of content streams including Sky TV (Football, Non-Football Sport, Entertainment), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports YouTube channel.

With over 900 entries to the competition, Sky Bet entrusted an expert panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to determine the winner, crowning Alex, who founded Sands United West Yorkshire as their victor.

Alex channeled his own personal grief – having lost three of his own babies in separate pregnancies – to create a football club as a safe space for men to discuss infant loss.

The 30-second pre-record sees Morrison surprise Alex alongside his teammates, announcing him as the winner and revealing his prizes, including a guest of honour spot at the 2023/24 Sky Bet Championship Play-Off final.

The TVC was filmed by Bristol-based creative agency JMP UK and was produced by the Sky Bet in-house team.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “I’m so thrilled to announce that Alex Walmsley is our first official Real Football No.1. and to turn the announcement into a TV advert for all to see is something we’re proud of.

“It’s been a privilege to work on this campaign, and we have been in awe at the remarkable people who have shared their stories. Working with JMP UK, as well as our in-house production team to be able to tell the country about these unsung footballing heroes has been a huge team effort.”

Infingame

Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.

Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.

Reinforcing a Leading Position in Latin America

At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.

A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.

Supporting Growth in a Competitive Market

As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said:

“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”

Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.

About Infingame

With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.

Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.

Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].

The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Partners with Interwetten to Accelerate Expansion into Greece

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  • Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
  • Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games

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LuckyStreak, the Riga-based live casino provider, has unveiled significant upgrades to its live dealer portfolio with the launch of Prestige Blackjack, Signature Auto-Roulette, and Auto-Roulette Lounge.

The new releases form part of LuckyStreak’s ongoing product development strategy, aimed at enhancing the player experience while preserving the authenticity and trust that live casino players expect.

All three titles are broadcast live from LuckyStreak’s state-of-the-art Riga studio, streamed globally in 1080p HD and supported by secure, scalable infrastructure designed to ensure reliable delivery for operators and players worldwide.

A Refined Blackjack Experience

Prestige Blackjack introduces a sophisticated new take on one of the casino industry’s most iconic games. The studio environment has been carefully designed to replicate the feel of an exclusive private gaming lounge, combining contemporary aesthetics with subtle lighting and layered depth to create an immersive yet focused setting.

The result is a premium blackjack experience that honours the game’s heritage while modernising the atmosphere in which it is played. As with all LuckyStreak live titles, the game is hosted by expertly trained dealers who deliver each session with professionalism, warmth, and energy.

Reinventing Auto-Roulette

LuckyStreak has also expanded its roulette offering with two new versions of the popular automated format: Signature Auto-Roulette and Auto-Roulette Lounge.

Both titles feature enhanced studio environments designed to move away from traditional or dated aesthetics:

  • Signature Auto-Roulette presents a sleek, modern studio design with a contemporary backdrop.

  • Auto-Roulette Lounge offers a more relaxed atmosphere inspired by a private casino lounge.

While visually distinct, both games retain the core features players expect from live auto-roulette, including the transparency of a real-time roulette stream and high-speed gameplay capable of reaching up to 90 rounds per hour.

Introducing Cold Streaks

The new roulette titles also debut Cold Streaks, a statistical display showing the number of spins since a particular number last appeared. The feature provides players with additional data insights while remaining subtle and unobtrusive within the overall interface.

Supporting Long-Term Product Innovation

These enhancements are designed to increase engagement and immersion while maintaining the familiar mechanics that have made roulette one of the most enduring casino games globally.

The launches represent an important milestone in LuckyStreak’s broader product evolution following the appointment of Head of Product Neil Brookes, whose leadership has sharpened the company’s focus on quality, delivery, and innovation.

Neil Brookes, Head of Product at LuckyStreak, said:

“These releases represent a clear step forward in our approach to product development at LuckyStreak. Our aim was to refine and elevate classic casino experiences without losing the elements that players already love. Prestige Blackjack and the new Auto-Roulette environments are designed to feel modern, premium and immersive while remaining intuitive and authentic.

“Since joining LuckyStreak we’ve strengthened our product vision and raised our standards around quality and execution. These launches are the first of several purposeful upgrades we have planned as we build the foundations for an exciting year ahead.”

Through the continued expansion of its live casino portfolio, LuckyStreak is further strengthening its reputation for delivering high-quality live casino experiences supported by dependable technology and premium production values.

The new titles are available immediately to LuckyStreak’s global network of operator partners and can be seamlessly integrated via the company’s live casino platform and existing integrations.

The post LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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