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SKY BET’S NEW TV ADVERT CROWNS FOOTBALL’S ULTIMATE UNSUNG HERO

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Sky Bet has launched a brand-new TV advert announcing Alex Walmlsey, aka Dad on a Mission, as the winner of the Real Football No.1s competition – a nationwide search for the UK’s unsung footballing heroes.

Following a six-month search for entrants, including an ongoing TV campaign to highlight nominees, the new ad showcasing Alex and his story launched online on Wednesday 18th October, and will air on TV from Saturday 21st October to Thursday 30th November.

The ad will feature on a range of content streams including Sky TV (Football, Non-Football Sport, Entertainment), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports YouTube channel.

With over 900 entries to the competition, Sky Bet entrusted an expert panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to determine the winner, crowning Alex, who founded Sands United West Yorkshire as their victor.

Alex channeled his own personal grief – having lost three of his own babies in separate pregnancies – to create a football club as a safe space for men to discuss infant loss.

The 30-second pre-record sees Morrison surprise Alex alongside his teammates, announcing him as the winner and revealing his prizes, including a guest of honour spot at the 2023/24 Sky Bet Championship Play-Off final.

The TVC was filmed by Bristol-based creative agency JMP UK and was produced by the Sky Bet in-house team.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “I’m so thrilled to announce that Alex Walmsley is our first official Real Football No.1. and to turn the announcement into a TV advert for all to see is something we’re proud of.

“It’s been a privilege to work on this campaign, and we have been in awe at the remarkable people who have shared their stories. Working with JMP UK, as well as our in-house production team to be able to tell the country about these unsung footballing heroes has been a huge team effort.”

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Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice

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Wazdan, the gain-focused developer, has introduced Magic Fruits Dice, a vibrant new entry in its successful Magic Fruit series, featuring special Joker symbols that enhance win potential in a nostalgic, retro-inspired slot experience.

Designed for fans of traditional slot gameplay, Magic Fruits Dice features a classic three-reel, five-payline format paired with a retro fruit theme reminiscent of land-based machines. With its straightforward structure and easy-to-follow rules, the game focuses on delivering simple yet engaging entertainment centered around one standout feature.

At the heart of the gameplay is the Joker symbol, which acts as the highest-paying icon in the game. The Joker can appear alongside the four lowest-paying symbols as an additional icon displayed in their corner. When three of these special symbols land on a payline, players receive the corresponding payout, creating a clear and rewarding gameplay mechanic.

The title also incorporates Wazdan’s customisable Volatility Levels™, allowing players to adjust the gameplay experience to suit their preferred risk and reward style. This flexibility ensures the slot can appeal to different player profiles across a variety of regulated markets.

By focusing on a single, recognisable feature, Magic Fruits Dice reflects Wazdan’s engagement-driven approach to game development, delivering a tailored player experience designed to perform consistently for operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Magic Fruits Dice demonstrates our commitment to remaining an innovative supplier, even within the most classic of formats. As a team, we take great pride in evolving established series such as Magic Fruits while preserving the qualities that players value most.

“This release reflects our belief that the quality of the user’s experience is paramount. By combining a timeless three-reel structure with a distinctive Joker mechanic, we continue to go above and beyond for our partners, delivering games that are both familiar and capable of making a real impact across multiple markets.”

The post Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Adventures Campaign

Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize

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Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.

Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.

Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.

Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.

The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.

The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM

In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.

Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.

Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.

Diana Larina, Head of Marketing at Evoplay, said:

“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.

“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”

The post Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics

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Million Games has unveiled Piggy Rush, a new feature-packed 5×3 video slot that blends classic fruit-themed visuals with modern gameplay mechanics and fixed jackpot opportunities.

Created by Yugo Workshop, part of the Million Stars partner studio programme, Piggy Rush marks the eighth collaboration between the two companies.

At the center of the game is the RushReel, a bonus reel that can activate during any spin. When triggered, it awards multipliers or additional Piggy Symbols, enhancing both line wins and the Cash Collect Feature to dynamically increase win potential.

Piggy Symbols play a crucial role in the gameplay. At the end of each spin, all Piggy Symbols transform simultaneously, either becoming matching paying symbols or turning into Coins and Collector symbols that activate the Cash Collect mode.

During the Cash Collect Feature, players gather coin values while competing for three fixed jackpots:

  • Mega – 1000x base bet

  • Major – 200x base bet

  • Mini – 50x base bet

With medium volatility and a maximum payout of up to 5,000x the bet, Piggy Rush is designed to appeal to a broad audience while still offering strong win potential.

Thomas Nimstad, CEO of Million Games, said:

“Piggy Rush demonstrates how strong base mechanics combined with layered bonus features can create accessible yet engaging gameplay. It’s another strong addition to our growing portfolio and a testament to the strength of our Million Stars partner programme.”

Piggy Rush is now available globally through Million Games for operators and aggregators.

The post Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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