Latest News
SKY BET’S NEW TV ADVERT CROWNS FOOTBALL’S ULTIMATE UNSUNG HERO
Sky Bet has launched a brand-new TV advert announcing Alex Walmlsey, aka Dad on a Mission, as the winner of the Real Football No.1s competition – a nationwide search for the UK’s unsung footballing heroes.
Following a six-month search for entrants, including an ongoing TV campaign to highlight nominees, the new ad showcasing Alex and his story launched online on Wednesday 18th October, and will air on TV from Saturday 21st October to Thursday 30th November.
The ad will feature on a range of content streams including Sky TV (Football, Non-Football Sport, Entertainment), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports YouTube channel.
With over 900 entries to the competition, Sky Bet entrusted an expert panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to determine the winner, crowning Alex, who founded Sands United West Yorkshire as their victor.
Alex channeled his own personal grief – having lost three of his own babies in separate pregnancies – to create a football club as a safe space for men to discuss infant loss.
The 30-second pre-record sees Morrison surprise Alex alongside his teammates, announcing him as the winner and revealing his prizes, including a guest of honour spot at the 2023/24 Sky Bet Championship Play-Off final.
The TVC was filmed by Bristol-based creative agency JMP UK and was produced by the Sky Bet in-house team.
Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “I’m so thrilled to announce that Alex Walmsley is our first official Real Football No.1. and to turn the announcement into a TV advert for all to see is something we’re proud of.
“It’s been a privilege to work on this campaign, and we have been in awe at the remarkable people who have shared their stories. Working with JMP UK, as well as our in-house production team to be able to tell the country about these unsung footballing heroes has been a huge team effort.”
affiliate marketing
Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026
The company says it will show five modules covering RGS, PAM, payments, affiliates and an AI ops assistant at ExCeL London on 1–2 July.
Digicode will exhibit at iGB L!VE London 2026 on July 1–2 at ExCeL London, where it plans to showcase its Diger Suite modular iGaming technology ecosystem.
The company said the Diger Suite is built to help operators integrate multiple technology partners while maintaining player experience, compliance workflows and operational agility as they expand into regulated markets.
Digicode’s product lineup at the show includes DigerRGS (remote game server for launching, distributing and managing content across jurisdictions), DigerPAM (player account management covering player operations, compliance and responsible gaming controls), and DigerPay (payment orchestration supporting local payment methods and regulatory requirements).
It will also present DigerClick, an affiliate management platform with tracking, partner management, commission automation and analytics, plus DigerCompanion, described as an AI-powered operational assistant for automating customer support and internal workflows.
Digicode said its team will use the event to meet operators, game providers, affiliates and technology partners to discuss platform interoperability, modernization of legacy systems, and approaches to reducing vendor lock-in through modular integrations.
The post Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-supply
Million Games launches Skull King’s Treasure with partner studio Arcane Pixel
High-volatility 6×6 cluster slot goes live to operators and aggregators via Million Games on 30 June 2026.
Million Games has launched Skull King’s Treasure, a high-volatility cluster slot developed in partnership with Million Stars studio Arcane Pixel. The game becomes available to operators and aggregators through the Million Games distribution network on 30 June 2026.
The title is Arcane Pixel’s first release under the Million Games brand. It runs on a 6×6 grid with a cluster pay mechanic, paying on connections of five or more matching symbols and using cascading wins to enable multiple outcomes from a single spin.
Gameplay is built around Wild generation and multiplier progression via the Skull King mechanic. Winning Wild symbols are absorbed to increase the multiplier for subsequent cascades, linking continued wins with increased payout potential.
A Free Spins mode triggers on four or more Scatter symbols and awards up to 10 spins. During Free Spins, the multiplier does not reset between spins.
“With Skull King’s Treasure, Arcane Pixel has delivered a confident first release,” said Thomas Nimstad, CEO of Million Games. “The game combines familiar cluster mechanics with strong multiplier progression, creating a clear and engaging experience with real upside. It’s exactly the kind of partner-driven innovation the Million Stars programme is built to support.” Million Games said the title has a maximum win potential of 10,000x the bet.
The post Million Games launches Skull King’s Treasure with partner studio Arcane Pixel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Paysecure hires Entain’s Ganesh Iyer as Head of Product
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Bonusetu.com7 days agoFinland Sets Casino Gambling Risk Limits at 2% of Income, 4 Days, 2 Game Types
-
Compliance Updates6 days agoDutch Gambling Trade Association Sues Meta Over Illegal Gambling Ads
-
Acquisitions/Merger7 days agoSuper agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
-
30-0 Kongeserien7 days agoKongebonus launches 30-0 Kongeserien Eliteserien fantasy draft game
-
BetWarrior6 days agoKambi Group Extends its Partnership with BetWarrior
-
Latest News7 days agoPlay’n GO Releases its Latest Slot Game “Shark Feast”
-
Amusnet6 days agoAmusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking
-
Alex Baliukonis Game Producer at BGaming7 days agoBGaming releases Frenzy Clusters slot with expanding grid feature



