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International Gaming Standards Association (IGSA) Creates GSA Africa

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Further meeting the needs of the global gaming industry, the International Gaming Standards Association (IGSA) announced the creation of GSA Africa. IGSA announced the new chapter as part of its annual meeting, where the organisation outlined multiple strategic initiatives for 2024.

GSA Africa will function as a local office for IGSA, bringing essential standards to the rapidly growing gaming industry across Africa, in each of its many aspects, including land-based, online gaming, sports betting and lottery.

F. K. Fayad, CEO of SamPro Group was named GSA Africa Managing Director. Fayad has an accomplished and extensive work record in the Trade, Technology, ICT business, regulation and Government consultancy in Africa, Asia, Gulf Region and Middle East. He brings a wealth of in-depth knowledge of the industry and a great understanding of the service delivery in various regions of the world to GSA Africa, IGSA and its global membership.

In addition to his role at SamPro Group, Fayad is also a Panel of Advisory and Strategic Partner to the Nigerian Arab Gulf Chamber of Commerce (NAGCC); Economic Advisor to the Commonwealth of Dominica; volunteer member in the UNHCR (United Nations High Commissioner for Refugees); and Executive Board Member /Director of International Affairs and Business Diplomacy in the LEADERS WITHOUT BORDERS DEVELOPMENT CENTRE.

SamPro Group will generously donate office space to GSA Africa.

Fayad said: “It is an honor to lead the newly created GSA Africa. Africa is an exciting part of the global gaming industry, where growth is rapid and poised to continue at a strong pace. Bringing IGSA standards to the continent at this phase of its growth is essential, and I am thrilled to lead this charge.”

“The creation of GSA Africa is another leap forward for IGSA and for the gaming industry. Gaming is expanding rapidly across the continent, and appropriately, each jurisdiction has its own nuanced regulations. GSA Africa will function as a guiding voice, bringing the myriad benefits of standards to operators, suppliers, and regulators across the continent. We are thrilled that F. K. Fayad will lead GSA Africa. His deep insights and extensive relationships will be crucial to GSA Africa’s success,” IGSA President Peter DeRaedt said.

IGSA Vice President and Managing Director of GSA Europe Mark Pace said: “Over the last several years, we have seen the positive impact that GSA Europe’s office has had on the gaming industry in Europe. Having a presence in the region is important, allowing companies to join an organization created within the Nigerian legal structure. The gaming industry across Africa will benefit from GSA Africa and from F. K. Fayad’s leadership.”

IGSA’s annual meeting was held during the Global Gaming Expo in Las Vegas and was attended by a large crowd representing every facet of the global gaming industry.

Africa

Gaming Realms expands into three African markets via SportyBet partnership

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Gaming Realms, the originator of the distinctive Slingo format, has expanded its presence in Africa by partnering with SportyBet in Nigeria, Kenya, and Ghana, only weeks following its market launch in South Africa.

Players in the area of the top operator can now explore a wide range of Slingo games, featuring popular titles like Slingo Sweet Bonanza, Slingo Day of the Dab, and Slingo Xxxtreme. The legendary product has demonstrated widespread attraction worldwide, delivering a distinct experience that fuses the thrill of slots with tactical elements.

The operator belongs to Sporty Group, a global media and entertainment firm that possesses licenses to provide betting and online casino offerings in various regulated African areas.

Entering the three newly regulated markets marks a significant accomplishment for Gaming Realms, with Africa being a crucial growth region for the provider that has quickly expanded its footprint in Europe and North America in the past year. The newest expansion comes after a recent market launch in South Africa, with the company planning to grow further in the African region soon.

Laura Norton, Account Manager at Gaming Realms, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.

“We are encouraged by the initial performance and are confident our unique content is appealing to SportyBet’s local customers and look forward to a successful partnership.”

Joey Hurtado, Director of Casino at SportyBet, said: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.

“Their product offering provides something truly different and this collaboration helps us deliver on our promise to offer our customers a best-in-class entertainment experience.”

The post Gaming Realms expands into three African markets via SportyBet partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Greentube partners with World Sports Betting to expand in South Africa

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Deal follows Greentube’s spring 2025 market entry and brings Book of Ra and other slots to the operator’s casino lobby.

Greentube has signed a content partnership with South African operator World Sports Betting, extending its distribution in the country following its market entry in spring 2025.

Under the agreement, World Sports Betting will roll out a selection of Greentube titles, mixing new releases with established land-based games. Initial launches include Queen Cleopatra and 25 Red Hot 7 Clover Link.

The wider lineup named in the announcement includes Book of Ra, Lucky Lady’s Charm and Sizzling Hot. Greentube said the content package has been tailored for South Africa.

Razvan Glodea, Sales and Key Account Manager at Greentube, said: “We’ve been working hard to bring our games live with such an important brand in the South African market, and we’re excited to make our portfolio accessible to even more players.

“With our iconic titles that players already know and love, we’re confident in gaining strong engagement alongside World Sports Betting. We’re also looking forward to delivering great results, supported by a range of exciting promotional activities planned for players very soon.”

Ryno Du Plessis at World Sports Betting, added: “Greentube’s portfolio features some of the most recognisable titles in the industry, and we’re delighted to bring these games to our players.

“This partnership allows us to further strengthen our casino offering with content that has a proven track record, while also introducing exciting new games tailored to our audience.”

The post Greentube partners with World Sports Betting to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia

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Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.

Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.

Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.

Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.

Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).

Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”

Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.

“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.

“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”

The post Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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