Elys Game Technology Introduces Online and Mobile Sports Betting Brand for the U.S. Market: SportBet.com

Elys Game Technology Corp., an interactive gaming and sports betting technology company, introduced its new US-focused online and mobile sportsbook brand, www.SportBet.com. The dedicated Elys America platform will offer US-based customers an innovative and immersive way to engage with and bet on their favorite sports with unique features developed to cater to American betting styles.

The Company’s new mobile brand builds upon its successful partnerships with U.S. regulated sportsbooks and casinos and represents another evolution in its business. Subject to regulatory approvals, the Company expects to expand its online sports betting footprint into multiple U.S. jurisdictions under direct licensing and through market access partnerships in Q4 2023. The Company has previously announced new sportsbook operations in New Jersey and Washington D.C., quickly becoming a recognized international name in regulated gaming within Europe with new operations in Canada and the US.

“The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit. SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the U.S. and our goal to be recognized as a top-tier challenger in this expanding market. We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability, and responsible gaming practices to earn the loyalty of our players,” Michele Ciavarella, Executive Chairman of Elys Game Technology, said.