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Wazdan elevates Italian iGaming experience through a partnership with Goldbet.it
Wazdan, the innovative games provider, has announced its collaboration with Goldbet.it, an esteemed online casino and betting platform in Italy. As of September 20, 2023, players on Goldbet.it can immerse themselves in the world of Wazdan, gaining access to a thrilling selection of games.
Goldbet.it, a licensed online casino and betting platform, is synonymous with excellence in the Italian gaming landscape. Offering a diverse array of gaming options encompassing slots, poker, bingo, live games, and sports betting, Goldbet.it has garnered a reputation for adhering to the highest industry standards. The platform operates under the watchful eye of regulatory authorities, subject to rigorous and regular audits, ensuring a secure and responsible gaming environment. Goldbet.it’s unwavering commitment to quality has solidified its position as one of Italy’s most esteemed gaming companies.
The partnership between Wazdan and Goldbet.it signifies a remarkable fusion of innovation and tradition in the iGaming sector. Italian players can now revel in Wazdan’s captivating games, celebrated for their engaging mechanics, exceptional graphics, and player-centric features. The inclusion of titles like 9 Lions, Hot 777 Deluxe, Po wer of Gods™: Medusa, and Black Hawk Deluxe, is set to elevate the gaming experience on Goldbet.it to unprecedented heights.
As proof of the developer’s commitment to the Italian market, it has been nominated in two categories at the prestigious EGR Italy Awards 2023. Wazdan has been shortlisted in the Software Supplier and Mobile Supplier categories, highlighting the quality of its products in this important market.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are thrilled to partner with Goldbet.it, one of Italy’s premier gaming platforms. Wazdan has always been at the forefront of innovation, and this partnership allows us to share our passion for cutting-edge gaming experiences with Italian players.
“Goldbet.it’s commitment to responsible gaming and its dedication to providing players with a diverse and enriching gaming environment align seamlessly with Wazdan’s mission to create exceptional iGaming experiences. Together, they aim to offer Italian players a world-class gaming destination that caters to a wide range of preferences.”
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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