Latest News
MECCA BINGO BRINGS CONTROVERSIAL V.A.R TECHNOLOGY TO BINGO WITH HELP FROM MIKE DEAN – DESPITE ONGOING V.A.R MEDIA STORM
Despite the ‘V.A.R technology’ debate dominating football headlines across the UK, Mecca Bingo will seek to adopt the controversial technology for bingo – enlisting the help of inarguably the most iconic former Premier League official, Mike Dean.
With exactly 2,000 yellow cards and a record breaking 214 red cards issued in his Premier League career, the card-happy ref is helping Mecca Bingo trial B.A.R (Bingo Assistant Referee) – a state-of-the-art, cutting edge technology system designed to keep bingo players on track and verify jackpot claims.
Starting in the home of Premier League newcomers, Sheffield United, the Wirral-based icon has swapped V.A.R for B.A.R to train staff at Mecca Bingo on the Premier League standards.
Mecca Bingo’s B.A.R. technology will capture every moment in high-definition, allowing Mike’s trained Mecca officials to track every call and every dab to precisely identify any errors. Yellow cards will be issued to customers who make false claims. Get a red and he’ll suggest customers move to their own table to focus.
Captured footage shows Mike Dean training Mecca staff on player management, and how to use B.A.R to ensure that all bingo claims are verified and prizes are fairly awarded. And of course, the whipped cream used for Mecca’s delicious desserts now doubles as vanishing spray – used by Mike to keep any over excited players at bay whilst results are being checked.
Mike Dean, former Premier League referee, said; “It’s been tremendous fun bringing a touch of top-quality refereeing to Mecca Bingo. Like football, bingo is a beautiful game full of passion and excitement. In truth, I had never expected to swap footballs for bingo balls, but the launch of B.A.R made it an easy decision – a little bit extra officiating never hurt anyone. We’ll be double checking the next jackpot claim!”
Mike Sime, Head of Bingo at Mecca Bingo, commented: “It’s perhaps not been the best of weeks for VAR – but we remain undeterred. We’re really excited to be trialling the introduction of this impeccable technology into bingo. And we’re absolutely delighted that one of the greatest Premier League referees, Mike Dean, has switched play to Mecca. Good process.”
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
iGaming industry5 days agoPragmatic Play Releases its Latest Slot Game “The Big Dog House”
-
Aphrodite Legends of Olympus™5 days agoInspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
-
betting market4 days agoBiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
-
Altenar6 days agoPhilippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
-
Canada7 days agoSt8 extends Wazdan content distribution into Ontario
-
Balkans7 days agoCT Interactive Launches Diamond Tree Jackpot on Efbet in Bulgaria
-
Aviator Studio5 days agoAviator Studio marks another major win in São Paulo court
-
Aviator Studio6 days agoAviator Studio Achieves Major Legal Victory in São Paulo



