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Megan Nicholls Joins BetMGM as Ambassador

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BetMGM, the newly launched iGaming and online betting brand in the UK, has announced a partnership with former jockey and ITV and Racing TV pundit, Megan Nicholls.

With over 110 career wins behind her and a life-long affiliation with the sport, Nicholls brings exceptional horse racing knowledge and passion to BetMGM UK. She joins as the brand’s UK racing ambassador, having established herself as an influential personality in the sport and amongst Horse Racing fans.

As part of her role, Nicholls will be sharing her thoughts weekly on the key meetings in the racing calendar exclusively on BetMGM channels. Racing fans will get the scoop on Nicholls’ top tips, giving BetMGM’s customers the inside track every week.

Commenting on her new role, Megan Nicholls said: “Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely. I have big ambitions as I grow my media career and I feel that really aligns with BetMGM’s vision to be the biggest and best. We have a lot of fun ahead of us and I am so excited to be a part of the team!”

Sam Behar, UK Director at BetMGM UK, said: “Megan is a perfect fit for the BetMGM UK brand, with heaps of passion, talent and knowledge to share with our customers. Her experience as a jockey and pundit means she knows how to both entertain and inform a horse racing audience. It was a no brainer to ask Megan to be our racing ambassador, and we’re looking forward to getting started.”

The BetMGM UK online offering provides customers with exciting new product features such as industry-leading jackpots, loyalty & rewards, unique and compelling sports promotions and exclusive games.

DATA.BET

DATA.BET launches in-stream betting overlay for mobile live streams

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Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.

DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.

DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.

The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.

According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”

In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”

The post DATA.BET launches in-stream betting overlay for mobile live streams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games launches Twin Buffalo: Hold and Win slot

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New 5×3, 20-payline title includes Hold and Win, Free Spins and optional Boost+ and bonus-buy features.

Booming Games has launched Twin Buffalo: Hold and Win, a new slot title built on a 5×3 grid with 20 fixed paylines. The supplier said the game’s maximum win potential is 5,100x.

In the base game, the Coin Collect symbol on reel 5 collects all coin symbols in view. The release also includes a “Buffalo Bounty” mechanic that collects value symbols to trigger the Hold and Win feature, and a “Buffalo Spins” mechanic that collects Scatter symbols to trigger Free Spins.

During Free Spins, Jumbo symbols can appear on reels 2, 3 and 4. Booming Games said a Jumbo Scatter awards extra spins, while a Jumbo Coin awards Hold and Win, with the Jumbo splitting into nine coins. Value symbols range from 1x to 250x the total bet, and the Grand prize is 5,000x when all symbol positions are filled.

The game also includes optional wagering and purchase mechanics. When Boost+ is activated, Booming Games said the bet increases by 25% and players have a higher chance of triggering bonus features. The Mystery Bonus can be bought at 75x the bet (awarding either Hold and Win or Free Spins), while the Super Bonus can be bought at 100x the bet and provides Free Spins with a guaranteed Hold and Win trigger.

Craig Asling, Director of Games at Booming Games, said: “Twin Buffalo: Hold and Win is packed with exciting bonus features, all designed to deliver the ultimate gameplay experience. With the opportunity to trigger features in multiple ways, we’re confident that players will love this exciting new release. Step into the wild, feel the power of the herd, and play now for untamed rewards!”

The post Booming Games launches Twin Buffalo: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming Real Talk

iGaming Real Talk WhatsApp community passes 500 members

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Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.

iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.

The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.

Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.

Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”

iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.

Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z

The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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