Latest News
AvatarUX introduces new feature set in Donkey & the GOATS™
Award-winning slots studio AvatarUX is debuting a unique set of features as it invites players to enter the ring and don the gloves in latest slot Donkey & the GOATS™.
Golden Ways combine several elements that work together to enhance every win, with popular ZapReel™ extending win lines and offering a unique Uppercut Expanding Wild, and the Vegas Reel offering a set of rewards – Synced Reels, Wild Bombs, Low Pay Removal and Global Multiplier.
These are unlocked either by a chain of cascading wins or by landing a special Don K symbol, which triggers one of the persistent rewards that will be paired together with additional free spins.
The horizontal Vegas Reel sits above the main game board and rewards a set number of spins before they are exhausted. The rewards are accumulative and can be unlocked all at once for some really action-packed spins.
Synced Reels sees two or more reels bound together to land matching symbols across the matrix, greatly enhancing or even guaranteeing a win line to be formed. Low Pay Removal can eliminate a random amount, or even all, of the low symbols, giving players better chances for a substantial win. Lastly, Wild Bombs place wild symbols in various locations on the reels, potentially changing any non-winning situation into a win.
Donkey & the GOATS™ also offers plenty of additional options to further enhance the player experience, such as the Ante Bet that increases chances to enter the Free Spins in base game, two types of Feature Up, which improves the chance to trigger either the ZapReel™ or the Vegas Reel, and numerous levels of Bonus Buy.
The title is the latest addition to AvatarUX’s burgeoning games portfolio and sees the studio introduce new levels of entertainment, complementing its popular PopWins™ mechanic.
The game is initially available exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally later.
Nicola Longmuir, CEO at AvatarUX, said: “With Donkey & the GOATS™ we introduce something different to players with the unique feature set offering unparalleled wins and thrill.
“With the success of our PopWins™ mechanic, we are now excited to rollout a new type of game, jam-packed with features and win potential, that showcases the innovation and diversity that AvatarUX can offer.”
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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