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Allwyn UK New CEO Adria Vidler Takes the Reins
Allwyn UK’s senior leadership team for the UK National Lottery transition has been finalised as Andria Vidler begins her tenure as company CEO.
Vidler’s appointment in the chief leadership position of the pan-European lottery operator’s UK-facing brand was first confirmed in July, and since then the firm has unveiled the full composition of its C-level management.
The new CEO will join the likes of Chief Financial Officer, Alan Artz; Chief Operating Officer, Chris Lyman; Chief Commercial Officer, Lucy Buckley; and Chief Assurance and Participant Protection Officer, Gaby Heppner-Logan.
Vidler remarked: “I am extremely excited to finally start my role at Allwyn! My ambition is to ensure that The National Lottery is in the best shape possible for the future.
“This means, a National Lottery that is played across the nation, that will grow returns to Good Causes, and that provides better games, enjoyed by people responsibly and safely.
I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”
Allwyn hopes to leverage Vidler’s experience in “a range of high-profile UK media businesses”. Prior to being named Allwyn UK CEO in July, Vidler was EMEA CEO of marketing group Tag WorldWide.
She has also been CEO of EMI in the UK and Ireland and of Centaur Media, and has held senior roles at Capital Radio, Bauer Media and the BBC.
As CEO of the group’s UK operation, Vidler’s chief responsibility has been detailed as increasing Good Causes funds over the 10 year licence period – good causes having been a major talking point during the contest for the fourth licence.
As mentioned above, Allwyn UK is readying itself to take the reins of the UK’s National Lottery after being named the next licence holder by the UK Gambling Commission (UKGC) last year.
Relax Gaming, the unique content provider and aggregator, has released its latest slot game Midnight Marauder – ClusterBreaker, the newest chapter in the popular Midnight Marauder series.
This latest release introduces fresh gameplay centred around a dynamic cluster-based mechanic, combined with high-impact bonus potential. Relax Gaming brings together familiar DNA with a distinctly new experience for both returning fans and new audiences alike.
Midnight Marauder – ClusterBreaker has been produced to engage high value and high volatility players with its “All or Nothing” Free Spins gamble feature, creating moments of heightened anticipation and excitement.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “We’ve combined a recognisable brand with a powerful proven mechanic, designed not only to excite players, but to give operators a clear value proposition for their high value players.”
The post Relax Gaming Releases its Latest Slot Game “Midnight Marauder – ClusterBreaker” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Financial Trader Health and Safety Initiative
NCPG Launches Financial Trader Health and Safety Initiative
The National Council on Problem Gambling (NCPG) has launched the Financial Trader Health and Safety Initiative in order to address potential behavioral risks associated with emerging financial trading platforms and prediction markets.
A donation of $2 million from Kalshi allows NCPG to build national capacity for this initiative in three key areas: building national infrastructure; expanding public awareness and access to support; and advancing research, education and collaboration.
Building National Infrastructure
NCPG will invest in educational resources, industry engagement, dedicated staff, and best-practice development to help ensure that responsible participation and consumer protection efforts evolve in response to emerging financial trading platforms.
This work will also include evaluating NCPG’s existing Internet Compliance Assessment Program (iCAP) for adaptation across the financial services and trading sector. As the nation’s first independent responsible gambling accreditation program for online gambling operators and suppliers, iCAP offers valuable guidance that can inform future responsible participation and consumer protection standards.
Expanding Public Awareness and Access to Support
A significant portion of the initiative will support public education efforts focused on trading-related behavioral risks, screening tools, responsible participation, and increased awareness of available support services, including the National Problem Gambling Helpline.
Advancing Research, Education, and Collaboration
The initiative will support training programs, stakeholder convenings, industry partnerships, and a national summit focused on financial trader health, consumer protections, and emerging financial markets.
The post NCPG Launches Financial Trader Health and Safety Initiative appeared first on Americas iGaming & Sports Betting News.
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