BetMGM and Rush Street Interactive (RSI) are live with EveryMatrix exclusive casino content in West Virginia further extending the technology and games supplier’s regulated US footprint.

EveryMatrix will provide both tier-1 US brands’ customers in the ‘Mountain State’ with games from its in-house studios. This includes Armadillo Studios and, later this year, content from newly acquired Fantasma Games via integration with SlotMatrix, its proprietary B2B aggregation platform, and the industry’s largest content library with 30,000+ games from 350+ studios.

This marks the third state both brands are live with EveryMatrix content following launches in New Jersey and Michigan.

The industry’s fastest growing iGaming technology provider has secured commercial agreements with multiple tier-1 operators in the US with delivery through SlotMatrix.

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EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Our North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond.

“SlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.”

BetMGM has appointed Casey Hurbis as its new Chief Marketing Officer. Reporting directly to BetMGM Chief Revenue Officer Matt Prevost, Hurbis brings 30 years of diverse consumer marketing expertise to BetMGM’s leadership team, positioning the brand to further accelerate its rapid momentum in the sports betting and iGaming industry.

“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team. Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand,” said Prevost.

Over the past three decades, Hurbis has spearheaded innovative, needle-moving strategies in consumer engagement, digital advertising, partnership development, experiential marketing and more — expertise that will evolve into big-impact initiatives for BetMGM. Most recently, Hurbis served as Chief Marketing Officer at Rocket Mortgage, where he led marketing strategies that captured the country’s attention for the nation’s largest retail mortgage lender. Highlights of his tenure include consecutive No.1 rankings on USA Today’s Ad Meter for Super Bowl commercials and the launch of the Rocket Mortgage Classic, which has become the most awarded event on the PGA Tour.

Hurbis said: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”

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Before joining Rocket Mortgage, Casey spent 24 years in automotive marketing, culminating in his role leading advertising and communications for FIAT and Alfa Romeo. Alongside his brand-building expertise, Casey is deeply committed to philanthropy, supporting organizations such as the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. He also serves on the Board of Directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators and the Detroit Sports Commission.

Hurbis and BetMGM’s creative agency of record, Highdive, previously collaborated on three top-ranked Super Bowl campaigns at Rocket Mortgage, laying the foundation for even greater synergies and success at BetMGM.

BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.

Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.

“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.

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“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.