Gambling in the USA
Gaming Americas Weekly Roundup – September 18-24
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
SB22 has introduced Lucky22, a first-of-its-kind wager placement streamlining system that is fully integrated into its proprietary K22 self-service gaming kiosk. The patent-pending Lucky22 button provides the player with a set of simple, tailored wagering offers, which can adjust the bet and amount wagered based on how much the player wants to win.
Twenty-Nine Palms Band of Mission Indians, a Native American Tribe in Southern California, has standardised its growing business and government operations on Oracle Fusion Cloud Applications Suite to support its mission of being a self-sustaining, independent Tribe.
Several points in Shawnee, Okla., are shining brighter now that JCM Global has installed numerous outdoor digital signs for the Citizen Potawatomi Nation. The Citizen Potawatomi Nation Monument now glows with a 10mm Mitsubishi NXL Series measuring 9.5 feet wide x 5 feet high and enables the Tribe to dynamically communicate messages to members and visitors.
In an effort to combat illegal gaming activities, Michigan Gaming Control Board Executive Director Henry Williams recently met with Flint Mayor Sheldon Neeley and State Rep. Cynthia Neeley (D-Flint) to discuss strategies to help deter and crack down on illegal gaming operations in the city.
Win Systems is going to attend G2E Las Vegas, to be held October 10–12 at the Venetian Expo. The company will be at the same booth as last year, #4447, where visitors will be able to see and learn first-hand about all the latest innovations designed to optimise casino operations and player experience.
edX, a leading global online learning platform from 2U Inc., and global technology leader HP Inc. announced a new online Professional Certificate programme in Esports Management, Game Design, and Programming to bring cutting-edge skills to learners globally.
CT Gaming has officially announced its attendance at G2E 2023, taking place in Las Vegas from 10-12 October. The Expo is recognised across the industry as a crucible of innovation and business opportunities, where CT Gaming will be presenting a blend of its legacy products and new developments at stand 2050.
INTELITY announced that it will exhibit at the 2023 Global Gaming Expo from October 9–12 at The Venetian Expo in Las Vegas, Nevada. During G2E 2023, INTELITY will highlight the latest updates to its cloud-based Platform R5, as well as its newly updated API capabilities, both used by dozens of casinos around the world.
Partnerships
SharpLink Gaming announced that SaharaBets will be the first U.S. sports betting operator to begin integration of SharpLink’s innovative new C4 BetSense technology into its online betting platform.
CT Interactive has signed a distribution deal with Vivelo24. Through this agreement, the Mexican players will get the chance to experience the amazing products of the leading online provider CT Interactive.
Playtech has announced its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.
With the grand opening of The Queen Baton Rouge, the first land-based casino in the city, The Queen Casino & Entertainment has successfully launched Konami Gaming’s SYNKROS casino management system.
Gambling in the USA
Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus
The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Tuesday, Plaza Hotel & Casino with lights on the outside Description automatically generatedMay 5, in and around its iconic Carousel Bar.
The Plaza’s Cinco de Mayo party is free to attend and will now feature Vegas’ popular DJ Exodus as the party’s entertainment. He will be spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. DJ Exodus is known as one of the top resident DJs in Las Vegas playing at various venues as well as celebrity events.
The high-energy fiesta will also feature downtown’s largest piñata. Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.
Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.
Carousel Bar will offer holiday drink specials all night long, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12).
Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.
For more information visit: plazahotelcasino.com/entertainment/cinco-de-mayo/.
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Gambling in the USA
New Research Shows Stark Reality of Tourism Decline in Las Vegas
A new research has revealed the stark reality behind a notable downturn in tourism to the renowned resort city, Las Vegas, with the number of visitors falling sharply compared to previous years.
The study, conducted by leading casino and sports betting community OLBG, shows that Vegas has seen a drop off of around 264,248 tourists on average per month – a decline of approximately 7.6%. It means over a quarter of a million fewer people are heading to the city each month marking one of the most significant slowdowns outside of pandemic years.
Post-Covid recovery stalling
Despite a steady period after the 2020 lockdown, Las Vegas saw consistent growth up until 2024. Recent OLBG data however shows a clear reversal with average monthly visitors falling from 3.47million to 3.21million. The city is now facing renewed pressure to maintain its global appeal.
The drop in tourism is reflected across key hotel metrics. Average room occupancy has declined to 80.4%, down from 84.4% the previous year – the lowest level in four years.
At the same time, the average daily room rate has fallen by nearly 10%, indicating that hotels are reducing prices to attract visitors. Revenue per available room has also dropped by 13% year-on-year, reaching its lowest level in over nine years outside of the pandemic.
Gaming revenue shows some resilience
Gaming revenue has seen a modest increase of 3.8% year-on-year, reaching a monthly average of $1.11 billion (inflation-adjusted). However, this follows a decline the previous year and remains below earlier peak levels.
While the sector is holding relatively steady, it is not enough to offset the wider decline in tourism and hospitality performance.
The data also reflects broader changes in consumer behaviour. The continued growth of online gambling, combined with more value-driven travel decisions, is reshaping the global gambling landscape.
Shift toward lower-cost destinations
Rising travel costs and changing consumer priorities appear to be driving a shift toward more affordable gambling destinations. Travellers are increasingly seeking locations that offer similar entertainment experiences at a lower overall cost.
Destinations such as Atlantic City and Biloxi in the US, alongside European cities like Prague and Budapest, are gaining traction due to cheaper accommodation, lower travel costs, and competitive casino offerings. International resort destinations, including Sun City in South Africa, are also emerging as cost-effective alternatives.
This growing competition is putting pressure on Las Vegas, particularly among price-sensitive travellers.
An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.
“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.
“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.
“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.”
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Aristocrat Gaming
MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino
Aristocrat Gaming has officially launched its new MONOPOLY Big Board Bucks slot game in the US, with Yaamava’ Resort & Casino at San Manuel becoming the first casino in the world to debut the game.
Ushering in a new era, MONOPOLY Big Board Bucks is the first game title released by Aristocrat Gaming, under its newly awarded multiyear licensing partnership with Hasbro. Powered by the company’s industry-leading innovation, this first title brings nostalgia, iconic iconography and dynamic gameplay to the forefront.
“We are incredibly proud to see our introductory MONOPOLY title, Big Board Bucks, make its debut on casino floors. The journey to this moment has been filled with energy, excitement, and a deep appreciation for the opportunity to innovate with one of the world’s most iconic brands. Yaamava’ Resort & Casino truly embraced the significance of being the first to launch, and we’re kicking things off with tremendous momentum. We look forward to the continued excitement from players as the game rolls out nationwide,” said Craig Toner, CEO of Aristocrat Gaming.
With this historic game launch, Yaamava’ is hosting its largest promotion to date, culminating on May 29 when one Club Serrano member will receive the biggest single prize in the property’s history — the “Own It All” package valued at more than $1.6 million, including $500,000 towards a mortgage, $500,000 in travel credit and a Ferrari 296GTS worth over $640,000.
“Launching the World Premiere for MONOPOLY Big Board Bucks gives us the opportunity to do what we do best—deliver next-level entertainment paired with meaningful rewards for our players. From the immersive reveal to our largest promotion ever, this launch reflects our commitment to creating moments that feel big, celebratory, and uniquely Yaamava’,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel.
MONOPOLY Big Board Bucks infuses nostalgia into gameplay with the player experience feeling like playing the actual board game, including player-selectable game tokens, Mr. Monopoly, Free Parking, houses and hotels and even the famous game board itself. Players are presented with triple metamorphic gameplay with Extra Spins, Extra Properties and Extra Houses. These metamorphic features lead to the Big Board Bucks Bonus, and may be awarded individually, in pairs, or all together to enhance the bonus. Any of these triggers will lead to the Big Board Bucks Bonus. In the Big Board Bucks Bonus, players have the chance to trigger rewards around the game board and land money bags, properties, houses and hotels, Free Parking and even the GO Jackpot Wheel. There’s also an exciting fourth metamorphic with Free Games that will trigger once the meter bar has been filled.
MONOPOLY Big Board Bucks is available on The Baron Portrait cabinet and is available in a never-before-seen signage package, the Skyline, featuring LED-lit themed panel dividers and dual-tier LED toppers adorned with lit Monopoly signature property game pieces crowning the top.
The post MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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