Delaware North, a global hospitality and entertainment company with a portfolio of casinos and other gaming venues, announced the launch of Ember Casino in New Jersey, marking the first phase of a broader rebrand of the company’s gaming business under a unified brand identity.

The New Jersey debut represents the first step in this transformation as Delaware North transitions its existing digital gaming operations from the Betly brand to Ember across current and future markets. Additional brand integrations and market expansions are planned throughout the year as Ember becomes the unified identity for the company’s gaming portfolio.

“Ember represents the next chapter for our gaming business. We are building a connected platform that integrates our digital and brick-and-mortar expertise, creating a seamless experience for players while positioning us for long-term growth in highly competitive regulated markets,” said Jason Gregorec, president of gaming for Delaware North.

New Jersey, one of the nation’s most established and competitive iGaming markets, serves as the launchpad for Ember’s broader rollout strategy. In 2025, online casinos in the state generated nearly $2.9 billion in gross gaming revenue, reflecting continued growth in internet gaming. The performance underscores the scale and opportunity within the sector as Ember enters the market.

As part of the launch, Ember is introducing a Play to Earn promotion designed to reward early player engagement. Players who register and participate will have the opportunity to earn entries for a chance to win a Toyota GR86, a Ford Mustang or a Ford Bronco, with a series of vehicle giveaways planned during the platform’s initial launch period. The promotion introduces players to the new Ember experience while reinforcing the brand’s focus on engagement and value.

Ember Casino is powered by leading online gaming platform and services provider Playtech. The platform features Playtech’s responsible gaming solutions, including BetBuddy, along with a diverse portfolio of content that includes slots and live dealer games, supported by high-quality streaming and real-time gameplay designed to deliver an engaging and reliable player experience.

In recent months, Delaware North has expanded relationships with leading online gaming content providers, including IGT, White Hat Studios, and Light and Wonder, leveraging those partnerships to support the Ember launch in New Jersey and future markets. The company also works with Vegas Kings for platform design and AquireBet for user acquisition and experience optimization.

“Our mission has always been to deliver exceptional experiences. These partnerships are fueling our expansion in the digital gaming space with the same level of precision, personalization and innovation our players have come to expect,” said Lee Terfloth, chief interactive gaming officer for Delaware North.

Delaware North’s broader gaming portfolio includes properties across seven states and Australia, including the superregional Southland Casino Hotel in Arkansas. The company also serves as developer and gaming and hospitality consultant for the Catawba Nation’s $1 billion casino resort project in North Carolina.

The launch of Ember Casino in New Jersey positions Delaware North for sustained growth in digital gaming, uniting its hospitality legacy with a modern, scalable online platform built for expansion across regulated markets.