Latest News
Student Champs 2023/24 Registration Now Open
British Esports, the national body established to support grassroots esports in the UK, announced that registrations for the 2023/24 Student Champs Winter Split are now officially open.
Featuring some of the biggest and most popular esports games available today, including; League of Legends, Overwatch 2, Rocket League and Valorant, the British Esports Student Champs is the UK’s largest amateur grassroots esports tournament for students aged 12 + at secondary schools, further education (FE) colleges and alternative provision (AP) schools.
Identifying the next generation of amateur esports talent, the Student Champs featured over 200 individual schools and colleges in 2022/23 alone, including 500 teams and in excess of 5000 students, culminating in a grand final witnessed by a live audience and over ¼ million live views on Twitch.
Brand new for the 2023/24 season is the introduction of the Open and Nationals, designed to showcase the very best teams and talent on a national level, alongside the addition of wider cup competitions featuring StreetFighter 6 and Apex Legends, as well as the return of the Women in Esports Cup and the Williams Racing League, in partnership with Williams Esports.
The Open is intended to offer competition with less higher stakes, perfect for those taking their very first steps in competitive schools and college esports.
The Nationals are all about top tier talent, featuring the very best performing teams from across the UK and limited to one institute per title. The 2023/24 Student Champs season will culminate in a LIVE LAN final at The Arena, the brand new, multifunctional esports and creative complex, part of British Esports’ National Esports Performance Campus in Sunderland.
As part of its ongoing collaboration with College of Esports, the world’s leading university-level institution dedicated to the business of esports and gaming, British Esports announced that all broadcast productions relating to the British Esports Student Champs Open Division, will be exclusively produced by College of Esports students, ranging from production crew, to casting, hosting, observers and more.
“As we launch the 6th season of the British Esports Student Champs, it’s incredible to look back at the growth of institutions competing, as well as the significant increase in the overall quality of players, teams and matches on display. Our goal with the Student Champs has always been to offer amateur grassroots players the opportunity to take part in competitive tournaments and gain valuable experience. Throughout its history the champs has seen a number of institutions grow and develop their esports provision alongside their facilities,” Andy Payne OBE, Chair of British Esports, said.
“We’re thrilled to be involved with the British Esports Student Champs. We pride ourselves on being able to offer students real hands-on opportunities throughout the esports industry, and being the largest amateur grassroots esports tournament for schools and colleges across the UK, the Student Champs is a prestigious British tournament and it’s amazing that the team at British Esports have entrusted the production of these broadcasts throughout the season to our eager students,” Prof. Philip Wilson, Chair of the College of Esports, said.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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