Latest News
Pragmatic Solutions Integrates with LINK Mobility to Enhance Player Communications
Pragmatic Solutions, a provider of next-generation iGaming platform technology for regulated markets, announced the integration of LINK Mobility’s SMS communications services.
The integration of LINK Mobility’s real-time communications solution into Pragmatic Solutions’ Player Account Management (PAM) platform empowers iGaming and sportsbook operators with an efficient and effortless way to connect with their players via SMS.
Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth.
The Pragmatic Solutions PAM platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences. Pre-integrated with hundreds of third-party content, payments and service providers, it also supports rapid integration of new services of the operators’ choosing. LINK Mobility further compliments this pre-integrated services catalogue.
The new integration expands these capabilities by enabling Pragmatic Solutions’ licensees to deliver tailored, instant communications that enhance every facet of their customers’ journey, aiming to maximise security and player lifetime value.
With an average opening rate of 98%, SMS is a fast and efficient way to reach players, supporting numerous use-cases such as critical alerts, one-time-passcodes, notifications, marketing campaigns and customer support.
LINK Mobility enables operators to send and receive SMS text messages on a global scale through their enterprise platform and obtain data insights to maximise the impact and ROI of their campaigns.
Robin Jonsson, Sales Director at LINK Mobility, said: “We are excited to join forces with Pragmatic Solutions to expand the reach of our communications services in the iGaming industry. Due to the advantages of our SMS solution, Pragmatic’s clients are now able to maintain the most effective connections with their players on a global scale with LINK Mobility.”
Ashley Lang, CEO at Pragmatic Solutions, said: “We are delighted to add LINK Mobility to the wide range of premium services integrated to our platform and to be able to offer our licensees simple access to their SMS messaging services via our iGaming platform. Through the introduction of this efficient communication solution, we are certain to provide our licensees with a powerful tool that will tighten the relationship with their players and further enrich their engagement strategies.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
affiliate marketing7 days ago
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
10bet4 days ago
Ellis Park Stadium signs five-year naming rights deal with 10bet
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
