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Pragmatic Solutions Integrates with LINK Mobility to Enhance Player Communications

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Pragmatic Solutions, a provider of next-generation iGaming platform technology for regulated markets, announced the integration of LINK Mobility’s SMS communications services.

The integration of LINK Mobility’s real-time communications solution into Pragmatic Solutions’ Player Account Management (PAM) platform empowers iGaming and sportsbook operators with an efficient and effortless way to connect with their players via SMS.

Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth.

The Pragmatic Solutions PAM platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences. Pre-integrated with hundreds of third-party content, payments and service providers, it also supports rapid integration of new services of the operators’ choosing. LINK Mobility further compliments this pre-integrated services catalogue.

The new integration expands these capabilities by enabling Pragmatic Solutions’ licensees to deliver tailored, instant communications that enhance every facet of their customers’ journey, aiming to maximise security and player lifetime value.

With an average opening rate of 98%, SMS is a fast and efficient way to reach players, supporting numerous use-cases such as critical alerts, one-time-passcodes, notifications, marketing campaigns and customer support.

LINK Mobility enables operators to send and receive SMS text messages on a global scale through their enterprise platform and obtain data insights to maximise the impact and ROI of their campaigns.

Robin Jonsson, Sales Director at LINK Mobility, said: “We are excited to join forces with Pragmatic Solutions to expand the reach of our communications services in the iGaming industry. Due to the advantages of our SMS solution, Pragmatic’s clients are now able to maintain the most effective connections with their players on a global scale with LINK Mobility.”

Ashley Lang, CEO at Pragmatic Solutions, said: “We are delighted to add LINK Mobility to the wide range of premium services integrated to our platform and to be able to offer our licensees simple access to their SMS messaging services via our iGaming platform. Through the introduction of this efficient communication solution, we are certain to provide our licensees with a powerful tool that will tighten the relationship with their players and further enrich their engagement strategies.”

Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

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The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

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Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.
As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.
The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.
This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.
Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.
Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.
Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

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