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Pragmatic Solutions Integrates with LINK Mobility to Enhance Player Communications
Pragmatic Solutions, a provider of next-generation iGaming platform technology for regulated markets, announced the integration of LINK Mobility’s SMS communications services.
The integration of LINK Mobility’s real-time communications solution into Pragmatic Solutions’ Player Account Management (PAM) platform empowers iGaming and sportsbook operators with an efficient and effortless way to connect with their players via SMS.
Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth.
The Pragmatic Solutions PAM platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences. Pre-integrated with hundreds of third-party content, payments and service providers, it also supports rapid integration of new services of the operators’ choosing. LINK Mobility further compliments this pre-integrated services catalogue.
The new integration expands these capabilities by enabling Pragmatic Solutions’ licensees to deliver tailored, instant communications that enhance every facet of their customers’ journey, aiming to maximise security and player lifetime value.
With an average opening rate of 98%, SMS is a fast and efficient way to reach players, supporting numerous use-cases such as critical alerts, one-time-passcodes, notifications, marketing campaigns and customer support.
LINK Mobility enables operators to send and receive SMS text messages on a global scale through their enterprise platform and obtain data insights to maximise the impact and ROI of their campaigns.
Robin Jonsson, Sales Director at LINK Mobility, said: “We are excited to join forces with Pragmatic Solutions to expand the reach of our communications services in the iGaming industry. Due to the advantages of our SMS solution, Pragmatic’s clients are now able to maintain the most effective connections with their players on a global scale with LINK Mobility.”
Ashley Lang, CEO at Pragmatic Solutions, said: “We are delighted to add LINK Mobility to the wide range of premium services integrated to our platform and to be able to offer our licensees simple access to their SMS messaging services via our iGaming platform. Through the introduction of this efficient communication solution, we are certain to provide our licensees with a powerful tool that will tighten the relationship with their players and further enrich their engagement strategies.”
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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