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SKY VEGAS LIVE EXPERIENTIAL POP-UP LAUNCHED IN THE CENTRE OF LONDON
Sky Vegas, the UK’s favourite online casino, has held a pop-up casino event in London, bringing Sky Vegas Live offline and into life in the real world.
To drive excitement surrounding the ‘Live’ offering, the casino brand launched an exclusive immersive experience on Thursday 18th August, bringing customers directly into the world of Sky Vegas Live.
Held at The Steel Yard, London, the pop-up re-built the Riga set as seen in the iconic Sky Vegas Live TV ad, giving people the chance to play on many Vegas favourites, including Blackjack, Roulette and Spin a Win.
With 100 Sky Vegas Live customers in attendance, the free event saw a total of £5,000 paid out to customers. Prizes on offer also included vouchers for holiday getaways, Just Eat, Ticketmaster and the latest technology including Airpods and an Apple watch.
The pop-up, situated in country’s capital for one-night-only, also gave attendees the chance to visit a free selfie booth, with food and drink also on offer.
As well as providing customers with a unique insight into Sky Vegas Live, members of the online casino’s team were also present at the event to conduct on-the-ground consumer research to help gauge customer’s current brand perceptions.
Dan Sales for Sky Vegas Live, said: “As a brand that prides itself on delivering the thrills of a real casino online, without the fuss, we were super excited to take our offering on the road and deliver a truly unforgettable experience to our customers.
“Equipped with everyone’s favourite machines and tables, the night was massive success with 100 of our Vegas Live customers in attendance.”
Bigger Piggy Bank Super Wheel
Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab
Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.
Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel
and Cops ‘n’ Robbers Smash ‘N’ Grab
—now available across the UK and Malta iGaming markets.
The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank
series with Player Link
and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.
Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”
The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm
Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.
The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.
Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.
On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.
Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”
The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Andy Phillips SportingRisk.com CBDO
Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports
Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.
Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.
The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.
According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.
Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”
David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”
The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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