Latest News
K. Patro Eisden Maasmechelen announces PepperMill Casino as its new main sponsor
PepperMill Casino, a key player in the Belgian online casino industry, has become the main sponsor for K. Patro Eisden Maasmechelen, an ambitious Belgian football club active in the Challenger Pro League. This past weekend, they concluded their first match with a victory of 3-1 against SK Deinze. The deal is active during the season 2023-2024.
Impressive Milestone
After a successful year for both parties, this collaboration marks a new milestone. Patro Eisden Maasmechelen, Owned by the Common group since 2022, did not miss its debut in Belgium’s second-highest tier. The market share of PepperMill Casino has increased in the landscape of Belgian online casinos over the past year, and they have continued this success with a new partnership, following the collaboration with KRC Genk that was announced last year. The Common group is also the owner of Vitesse (NL) and Leyton Orient (UK).
Shared Values and Social Responsibility
PepperMill Casino and K. Patro Eisden Maasmechelen share their vision to provide entertainment and excitement to their respective fan bases. Both groups play a social role and strive to enhance their positive impact by joining forces.
Visual Presence
This partnership will prominently display the PepperMill Casino logo on the shirts of K. Patro Eisden Maasmechelen. The casino brand will also have a significant visual presence in the Sportpark Stadium of Patro Maasmechelen. Additionally, the recently launched Patro Ladies, the women’s team active in the second provincial division, is included in this collaboration. With this alliance, PepperMill Casino strengthens its visibility among sports clubs.
About PepperMill Casino
With 30 years of experience in the casino industry, PepperMill Casino stands for innovative, varied, and ethically responsible entertainment, both online and offline. They have strong roots in Belgium with five gaming halls, located in Genk, Hoevenzavel, Leopoldsburg, Hasselt, and Maasmechelen. They also have two casinos in the Netherlands, in Sluis and Heerlen. In 2023, they won the public award for ‘The Best Casino in the Netherlands’ for their branch in Heerlen. PepperMill Casino’s headquarters is in Genk.
About K. Patro Eisden Maasmechelen
Patro Eisden Maasmechelen embodies passion and excellence in the world of Belgian football. After securing the title of the Belgian National Division 1 for 2022-23, the club now focuses on the Challenger Pro League for the 2023-24 season.
Latest News
22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026
22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.
More Than a Brand—A Track Record
22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.
The Nominations Tell a Story
22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.
The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.
Partners at the Centre of It All
The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.
Cast Your Vote
The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.
Casino Malta
EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta
Invite-only No Limit Hold’em event runs 30 April at Casino Malta, InterContinental Hotel, with prizes for SBC Summit attendees.
EvenBet Gaming will host an invite-only No Limit Hold’em poker tournament with SBC on 30 April, the final day of SBC Summit Malta. The event will take place at Casino Malta at the InterContinental Hotel and is restricted to conference delegates.
The companies are positioning the tournament as a networking format built around a “premium, fast-paced poker experience,” with professional hosting at the venue.
Prizes listed for the event include an iPad Air, Apple Watch 11, and AirPods Pro 3.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector.
“Taking place in Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to create new connections while enjoying one of the industry’s most iconic card games.”
The post EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Just Slots
QTech Games adds Just Slots to its aggregation platform
Deal expands distribution for Just Slots titles via QTech’s operator network, with a focus on Africa and Latin America.
QTech Games has signed a new content partnership with slots studio Just Slots, adding the supplier’s catalogue to QTech’s aggregation platform for its operator clients.
The integration makes a range of Just Slots titles available via QTech, including Shogun Skylord, Rain and Ruin, Book of Abyss, and Shadow Pirates. The companies said the deal is aimed at extending distribution across emerging markets, particularly Africa and Latin America.
QTech Games CEO Philip Doftvik said: “We’re dedicated to rolling out more and more elite content and product innovation that drives revenue for our partners. So, this deal with Just Slots extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.
“Just Slots’ stunning portfolio will assist any platform partner ensure a complete brand experience that players enjoy and return to, driving dwell-time and fresh revenue streams. Their games introduce compelling narrative twists to their features, appealing to the culturally varied proclivities of new players across a swathe of untapped territories.”
Nick Formosa, Head of Client Strategy at Just Slots, said: “This is a partnership we’re genuinely excited about. QTech has the reach, the operator relationships, and the on-the-ground expertise in markets where slot demand is growing fastest. Being part of their platform puts our content exactly where we want it to be, and we’re looking forward to seeing our games find new audiences across Asia, Africa, and Latin America.”
The post QTech Games adds Just Slots to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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