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K. Patro Eisden Maasmechelen announces PepperMill Casino as its new main sponsor
PepperMill Casino, a key player in the Belgian online casino industry, has become the main sponsor for K. Patro Eisden Maasmechelen, an ambitious Belgian football club active in the Challenger Pro League. This past weekend, they concluded their first match with a victory of 3-1 against SK Deinze. The deal is active during the season 2023-2024.
Impressive Milestone
After a successful year for both parties, this collaboration marks a new milestone. Patro Eisden Maasmechelen, Owned by the Common group since 2022, did not miss its debut in Belgium’s second-highest tier. The market share of PepperMill Casino has increased in the landscape of Belgian online casinos over the past year, and they have continued this success with a new partnership, following the collaboration with KRC Genk that was announced last year. The Common group is also the owner of Vitesse (NL) and Leyton Orient (UK).
Shared Values and Social Responsibility
PepperMill Casino and K. Patro Eisden Maasmechelen share their vision to provide entertainment and excitement to their respective fan bases. Both groups play a social role and strive to enhance their positive impact by joining forces.
Visual Presence
This partnership will prominently display the PepperMill Casino logo on the shirts of K. Patro Eisden Maasmechelen. The casino brand will also have a significant visual presence in the Sportpark Stadium of Patro Maasmechelen. Additionally, the recently launched Patro Ladies, the women’s team active in the second provincial division, is included in this collaboration. With this alliance, PepperMill Casino strengthens its visibility among sports clubs.
About PepperMill Casino
With 30 years of experience in the casino industry, PepperMill Casino stands for innovative, varied, and ethically responsible entertainment, both online and offline. They have strong roots in Belgium with five gaming halls, located in Genk, Hoevenzavel, Leopoldsburg, Hasselt, and Maasmechelen. They also have two casinos in the Netherlands, in Sluis and Heerlen. In 2023, they won the public award for ‘The Best Casino in the Netherlands’ for their branch in Heerlen. PepperMill Casino’s headquarters is in Genk.
About K. Patro Eisden Maasmechelen
Patro Eisden Maasmechelen embodies passion and excellence in the world of Belgian football. After securing the title of the Belgian National Division 1 for 2022-23, the club now focuses on the Challenger Pro League for the 2023-24 season.
brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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