Latest News
K. Patro Eisden Maasmechelen announces PepperMill Casino as its new main sponsor
PepperMill Casino, a key player in the Belgian online casino industry, has become the main sponsor for K. Patro Eisden Maasmechelen, an ambitious Belgian football club active in the Challenger Pro League. This past weekend, they concluded their first match with a victory of 3-1 against SK Deinze. The deal is active during the season 2023-2024.
Impressive Milestone
After a successful year for both parties, this collaboration marks a new milestone. Patro Eisden Maasmechelen, Owned by the Common group since 2022, did not miss its debut in Belgium’s second-highest tier. The market share of PepperMill Casino has increased in the landscape of Belgian online casinos over the past year, and they have continued this success with a new partnership, following the collaboration with KRC Genk that was announced last year. The Common group is also the owner of Vitesse (NL) and Leyton Orient (UK).
Shared Values and Social Responsibility
PepperMill Casino and K. Patro Eisden Maasmechelen share their vision to provide entertainment and excitement to their respective fan bases. Both groups play a social role and strive to enhance their positive impact by joining forces.
Visual Presence
This partnership will prominently display the PepperMill Casino logo on the shirts of K. Patro Eisden Maasmechelen. The casino brand will also have a significant visual presence in the Sportpark Stadium of Patro Maasmechelen. Additionally, the recently launched Patro Ladies, the women’s team active in the second provincial division, is included in this collaboration. With this alliance, PepperMill Casino strengthens its visibility among sports clubs.
About PepperMill Casino
With 30 years of experience in the casino industry, PepperMill Casino stands for innovative, varied, and ethically responsible entertainment, both online and offline. They have strong roots in Belgium with five gaming halls, located in Genk, Hoevenzavel, Leopoldsburg, Hasselt, and Maasmechelen. They also have two casinos in the Netherlands, in Sluis and Heerlen. In 2023, they won the public award for ‘The Best Casino in the Netherlands’ for their branch in Heerlen. PepperMill Casino’s headquarters is in Genk.
About K. Patro Eisden Maasmechelen
Patro Eisden Maasmechelen embodies passion and excellence in the world of Belgian football. After securing the title of the Belgian National Division 1 for 2022-23, the club now focuses on the Challenger Pro League for the 2023-24 season.
Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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