Fanatics Betting and Gaming
Fanatics Debuts The Most Rewarding Sportsbook
Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, will redefine the sports betting customer experience with the launch of the Fanatics Sportsbook online today in Maryland, Massachusetts, Ohio and Tennessee. After six months of beta testing, the Fanatics Sportsbook app is now available for download on iOS and Android for sports fans living and visiting the states of Maryland, Massachusetts, Ohio and Tennessee.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. Sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook features everything from moneyline bets, to spread bets, over-unders, player props, live in-game betting markets, and the always popular Same Game Parlays (SGPs).
“After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said Scot McClintic, Chief Product Officer, Fanatics Betting and Gaming. “We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”
Fanatics Betting and Gaming is poised to disrupt the sports betting industry by offering the following exciting new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rivals the sports betting apps in the market today that were not built specifically for iOS and Android. Building natively allows the Fanatics Sportsbook to perform over time at a level consistent with other technology-first companies.
- The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport. Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a program that rewards fans with access to experiences that money can’t buy. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
- Earn 5% FanCash on Same Game Parlay (SGP) bets.
- Earn 3% FanCash on parlay bets.
- Earn 1% FanCash on straight bets.
- From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with top picks for you including marquee games, trending bets, promos and rewards you want most. Customers will not have to scroll for long periods of time to place a bet on their favorite team or sport. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
- Transparent: If you can track your pizza, you should be able to track your money. Our Withdrawal Tracker shows you where your money is in the withdrawal process so you can relax and enjoy the game. And the pizza.
- Search: The Fanatics Sportsbook will offer industry-leading search functionality to help customers find their bets faster. Search will include a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.
- A connected digital sports ecosystem: Fanatics Betting and Gaming is the first company to enter the sports betting market with the backing of a parent company that has been focused on the sports fan for years. Fanatics is building a one-of-a-kind sports ecosystem where sports fans can go to one location and buy team merchandise, find collectibles and place a wager on their favorite teams.
With Fanatics Betting and Gaming’s recent acquisition of the U.S. businesses of PointsBet and its proprietary Banach Technology, the Fanatics Sportsbook will integrate the best parts of the PointsBet tech platform to supercharge its sports betting engine. The Fanatics Sportsbook will also leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform. The Fanatics Sportsbook will offer legal sports betting markets on professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and much more. The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming.
The Fanatics Sportsbook is making a profound commitment to the customer with a world class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools along with some new innovations that will be rolled out this fall so customers can analyze and manage their time, money and play patterns.
Daniel Lechner
Fanatics Casino Expands Gaming Portfolio with White Hat Studios’ Award-winning Titles
Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.
Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.
“White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players,” said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.
Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo Megaways.
“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for. We’re confident that players will love the fresh content and engaging gameplay we will add to the platform,” said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.
Ari Borod Chief Business Officer
Fanatics Sportsbook & Washington Spirit Launch Groundbreaking Partnership For Market Access in Washington, D.C.
The most rewarding sportsbook is coming to Washington, D.C. on September 12 with an assist from the Washington Spirit, the premier professional women’s soccer team based in Washington, D.C. Fanatics Betting and Gaming has entered into a partnership agreement to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform.
This is Fanatics Sportsbook’s first team sponsorship deal with a professional women’s sports organization. The Washington Spirit is an inaugural member of the NWSL and home to some of the best players in the world who have won championships for both club and country. Currently in second place in the NWSL, the Spirit features numerous gold medalists, global award nominees, league champions and rising stars.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
“We’re excited to announce our groundbreaking partnership with Fanatics Sportsbook,” said Washington Spirit CEO Kim Stone. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating great experiences for our fans.”
The partnership includes marketing assets such as in-stadium signage, digital marketing, Audi Field activations for soccer fans, and many other opportunities for Spirit fans and ticket holders to engage with Fanatics Sportsbook. Sports fans living in and visiting Washington, D.C. can now download the app on iOS and Android and begin their Fanatics Sportsbook experience. Fanatics Sportsbook is now 10x more rewarding than the leading sportsbooks* and has introduced some exciting product upgrades, including:
Building a better sportsbook: The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. For customers in Maryland and Virginia, a connected wallet will no longer interrupt service while in the District.
Responsible Gaming – Fanatics Sportsbook offers customers responsible gaming tools and has partnered with Birches Health Platform to provide online treatment for customers looking to manage their play.
FanCash: Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.**
Discover: Get everything a customer cares about including marquee games, key stats and trending bets delivered straight to the Discover feed.
Search: Find promos, bets, and trending topics all from the advanced search functionality. Bet directly from the search results and spend time enjoying the game, not looking for a bet.
Soccer: The top professional soccer leagues, including the NWSL, are available on the Fanatics Sportsbook.
Your New Home for Parlays: Fanatics Sportsbook recently introduced the largest expansion of parlay offerings and customers can cash out live.
AWS Outposts
Fanatics Betting and Gaming Partners with Continent 8 Technologies for Digital Infrastructure
Sports betting and online casino operator leverages company’s hosting and connectivity solutions across regulated United States states
Fanatics Betting and Gaming utilizes Continent 8 Technologies to deploy a trusted digital infrastructure as it continues its rapid growth across the regulated United States online sports betting and online casino market.
Fanatics Betting and Gaming uses Continent 8 Technologies’ innovative and reliable digital infrastructure solutions to deliver a seamless player experience in the United States. This includes hosting all of its in-state data centers through AWS Outposts. Continent 8 Technologies is supporting Fanatics Betting and Gaming by managing on-premises infrastructure and services in 20 states across the United States including Michigan, New York, Vermont and West Virginia, to name a few.
Continent 8 Technologies has one of the largest connected networks in the world, spanning over 100 locations across four continents including 30 United States states and counting.
The operator has also signed up for Continent 8 Technologies’ Gaming Exchange. This is a powerful, private Internet that allows Continent 8 Technologies’ customers to connect securely via a virtual private network (VPN) across its backbone network. This enables customers to share traffic at the lowest latency, securely and privately.
“We have worked with Fanatics Betting and Gaming – a top-tier United States operator – from day one of its launch, supporting it as it has grown state-by-state,” the founder and Chief Executive Officer for Continent 8 Technologies, Michael Tobin, said. “Fanatics Betting and Gaming is a high-caliber operator that understands the importance of infrastructure in delivering the top-quality player experience it is building its reputation on. Our leading digital infrastructure solutions provide the reliable connectivity operators need to deploy their online sportsbooks and casinos in regulated United States states quickly and compliantly.”
“Infrastructure is the foundation upon which we build our sports betting and casino experience,” the Vice-President of Technology for Fanatics Betting and Gaming, Bob Pascucci, said. “In Continent 8 Technologies, we have a partner with an unrivaled reputation for supporting its customers, enabling us to continue to drive growth at pace.”
Learn more about Continent 8 Technologies’ United States connectivity and infrastructure solutions at SBC Summit North America, May 7 to 9 at the Meadowlands Exposition Center, New Jersey, stand A290.
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