Anthony Werkman
Betway adds Toronto’s National Bank Open to their global tennis portfolio
Today, leading global online betting and gaming brand Betway, has announced the addition of the National Bank Open presented by Rogers in Toronto, to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.
The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.
The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.
Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic, who has won the tournament four times.
The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Wednesday 9 August.
Anthony Werkman, CEO of Betway Group, said:
“Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.
“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
Rob Swann, Chief Commercial Officer, Tennis Canada, said:
“We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”
Betway are a leading betting brand within tennis and have showcased their ongoing commitment to the sport, having deals with 12 tournaments globally on the ATP Tour including the Miami Open, Rio Open and the Hamburg European Open.
Beyond Tennis, the Super Group-owned brand have built an enviable portfolio of sponsorships in an array of sports and teams including in the Premier League, La Liga, Cricket, and in the NBA and NHL in the United States.