Gila River Resorts & Casinos and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise. Owned and operated by the Gila River Indian Community, Gila River Resorts & Casinos (GRRC) is the largest gaming enterprise in the Phoenix metro area, with three popular locations and a fourth casino, Santan Mountain, set to open later this year.

Crowder is the first professional athlete to engage in an endorsement deal with GRRC. As Arizona’s Official Sports Headquarters, GRRC was attracted to his fearless competitive nature and fierce swagger which is the epitome of Gila River’s “You Do You” mantra. The gaming enterprise also aligns with his winning spirit which is reflective of Gila River’s winning experience for guests.

“Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon. Gila River is celebrating its new resorts designation in a big way with Jae. His talent, drive, and vision with his business manager, Josh Mason, is unmatched. We are excited to welcome Jae as our new teammate to the Gila River family,” Dominic Orozco, president and chief marketing officer at Gila River Resorts & Casinos, said.

A powerful forward with the Phoenix Suns, Crowder has helped the team reach the NBA playoffs for the last two seasons. In addition to being a star athlete, he is big on giving back to the community and is also a budding entrepreneur. His lifestyle clothing brand Bossmann is an expression of his personality to unapologetically be yourself which is complementary to Gila River’s mantra, “You Do You.”

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To kick off the partnership, Crowder will host the Summer Oasis Pool Party at Gila River Resorts & Casinos – Wild Horse Pass in Chandler. This exclusive concert series will feature celebrity DJs on the last Saturday of each month from May through September at the resort’s new Oasis Pool.

“I have a vision of growing with Gila River as we have a lot of things in common. Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in,” Jae Crowder said.

GAN Limited has entered into a deal with Gila River Gaming Enterprises (Gila) to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village, and Lone Butte in Chandler.

The customized solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building, and revenue opportunities for both operators and GAN.

“Our Simulated Gaming technology and software continues to demonstrate its industry leading position as we are excited to announce our latest partnership with Gila River Gaming Enterprises. Gila operates three world-class casinos in the state of Arizona, and we are proud to be selected as their trusted partner to improve the player experience. We look forward to developing a customized solution for Gila and the continued growth of our Simulated Gaming clients,” Jeff Berman, Chief Commercial Officer of GAN, said.

“We are very pleased to have a partner like GAN to develop a customized Simulated Gaming platform allowing our players to play and earn rewards away from our properties. The functionality and flexibility of GAN’s solutions allowed us to immediately begin the launch process and we look forward to working with GAN for many years to come,” Dominic Orozco, Chief Marketing Officer of Gila River Gaming Enterprises, said.

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