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European Gaming Congress 2024

Jackpocket

Jackpocket Appoints Kelly Gillease as Senior Board Advisor

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Jackpocket, America’s #1 lottery app, has appointed Kelly Gillease as a senior advisor to its board of directors. Stepping into this role, Gillease will work with Jackpocket’s board and executive team to help guide the company’s short and long-term marketing goals as it continues its rapid growth and product expansion.

Gillease brings over 20 years of experience driving strategic growth and scale at consumer startups, including StudyBlue, TripAdvisor, and Viator. Most recently, in her over 4-year tenure as CMO at NerdWallet, Gillease helped establish NerdWallet as the brand of choice for personal finance news and information as well as developed a best-in-class marketing team across multiple channels. She was also a key contributor to NerdWallet’s mergers and acquisitions strategy, international expansion, and the company’s IPO in 2021.

“We are thrilled to welcome Kelly as a senior advisor and are looking forward to tapping into her extensive marketing experience as Jackpocket continues to expand. Kelly is a proven marketing leader, and her counsel will be invaluable as we continue to grow and innovate in the lottery and gaming space. We have a very exciting year ahead,” said Peter Sullivan, founder and CEO of Jackpocket.

Following immense growth in 2022, Jackpocket continues to expand in 2023 and is now available to users via mobile app and desktop in 16 states across the country. To date, Jackpocket users have won more than $275 million in lottery prizes, with 29 individuals winning prizes worth $1 million or more.

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“It’s been amazing to watch Jackpocket’s rapid growth in the digital lottery space over the last decade. Now, I’m excited to help the team push the company forward in its mission to create the best lottery and gaming experiences for consumers across the country,” said Gillease.

Barstool Sports

Jackpocket Announces New Collaboration with Barstool Sports

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Jackpocket, the leading lottery app in the US, and Barstool Sports announced a new collaboration naming Jackpocket as the “Exclusive & Official Digital Lottery Partner of Barstool Sports”. The deal with Barstool follows Jackpocket’s parent company, DraftKings, announcing a similar agreement with the media company in February 2024.

“Barstool is an American entertainment powerhouse that Jackpocket fans know and love. This collaboration allows us to reach our players directly and bring Jackpocket’s easy, convenient lottery experience to more like-minded Americans. We’re excited to bring fans opportunities to have fun and potentially win big with the best in the business,” said Peter Sullivan, Senior Vice President of Lottery at DraftKings.

“Everyone knows we’re teamed up with DraftKings, and now we’re excited to be bringing Jackpocket into the mix. Our relationship is all about making it super easy for our fans to get in on the action, no matter where they are. What’s better than being able to play the lottery, and potentially win the jackpot, straight from your phone. Jackpocket makes it simple and fun,” said Barstool Sports founder, Dave Portnoy.

This collaboration centers around the integration of Jackpocket in Barstool’s content. Fans can participate in the lottery alongside some of Barstool’s biggest names such as Dave Portnoy, Big Cat & PFT from Pardon My Take – the leading sports podcast in America, Wallo & Gillie from Million Dollaz Worth of Game and more. Jackpocket will work closely with the Barstool team to continue to bring new content, activations and opportunities to win cash and Jackpocket credits to its fans.

Jackpocket is also the exclusive partner of the NHL, MLB, NFL, and major media companies such as Gannett, Z100, and more.

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DraftKings Inc

DraftKings Completes Acquisition of Jackpocket

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DraftKings Inc. announced the completion of its previously announced proposed acquisition of Jackpocket Inc., the leading digital lottery app in the US.

“Today we are announcing the completion of our acquisition of Jackpocket, and the commencement of our value creation plan. We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers. We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem,” Jason Robins, CEO and Co-founder of DraftKings, said.

Jackpocket is renowned for its innovative digital lottery services, robust technology infrastructure, and strong brand presence. This acquisition empowers DraftKings to tap into the expansive U.S. lottery vertical, while expanding its position in sportsbook and iGaming by enhancing customer lifetime value and bolstering customer acquisition capabilities.

“The completion of the acquisition represents an exciting new chapter for Jackpocket and DraftKings alike. Together, we are confident that we will be even more capable of helping lotteries fulfill their mission of delivering revenue back to the beneficiaries they support. DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical,” Peter Sullivan, CEO of Jackpocket, said.

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American Roulette

White Hat Studios Elevates Jackpocket Partnership with Bespoke Content Delivery

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Four exclusive games carrying operator’s distinctive branding go live with New Jersey online casino

White Hat Studios, the ‘house of brands’ provider to the United States iGaming market, has strengthened its relationship with Jackpocket by introducing four new branded games tailored for the operator’s newly-launched online casino in New Jersey.

The deepened collaboration has yielded three captivating RNG table games with White Hat Studios adapting its hugely popular American Roulette, Blackjack and Blackjack Player’s Choice titles alongside a newly-created Megaways slot title, which have all been crafted to embody Jackpocket’s unique brand identity.

Players of Jackpocket Casino can now immerse themselves in captivating gameplay experiences that are unavailable anywhere else, providing the online casino with a differentiated content offering and a competitive edge in attracting and retaining players.

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The move highlights White Hat Studios’ bespoke content capabilities and its commitment to providing operators with unparalleled games that spark increased engagement and responsible entertainment.

Supplying these latest titles comes just weeks after White Hat Gaming PAM and its acclaimed White Hat Studios content played a significant role in powering the launch of the new Jackpocket Casino, demonstrating the continued importance of both organizations across the United States.

“We’re thrilled to have taken our relationship with Jackpocket to the next level by delivering exclusively branded games to the online casino,” the Gaming Vice-President for White Hat Studios, Armen Tatarevic, said. “We worked closely with the team to ensure these games captured the energy and identity of Jackpocket, ensuring existing players would instantly resonate with the unique experiences on offer. We are especially excited about Jackpocket’s version of Blackjack Players Choice, the only blackjack available with six different side bets, that is proven to be a player favourite. Our continued dedication to providing bespoke gameplay for our valued operator partners proves that we remain the provider of choice for United States online casinos.”

“We’re excited to unveil these new and exclusive branded games on Jackpocket Casino, made possible through our valued partnership with White Hat Studios,” the Chief Executive Officer for Jackpocket, Peter Sullivan, said. “Our collaboration with White Hat Studios underscores a shared commitment to delivering innovative casino and iGaming experiences that excite and engage our players. Jackpocket Casino users are going to love our unique versions of American Roulette, Blackjack, Blackjack Players Choice and Megaways titles that they can’t get anywhere else.”

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