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UKGC: Assessment of Online Games Design changes
An assessment of the impact of the Gambling Commission’s online game changes for slots products indicates that it has resulted in reduced play intensity and that it has not resulted in harmful unintended consequences.
The online game changes were introduced in October 2021 to strengthen the protections and controls for those who gamble on online slots games. The Commission focused on online slots because of features which increased the intensity of play and the corresponding risks to players.
The changes that were introduced included a limit on the speed of spins, a prohibition on features that speed up play or give an illusion of control over the outcome, a ban on autoplay and a ban on sounds or imagery which give the illusion of a win when the return is equal to, or below, a stake. It also placed a requirement on operators to clearly display to the player their total losses or wins and time played during any online slots session.
When monitoring gambling behaviours and attitudes after the changes were introduced, the UKGC found:
- some evidence of reduced play intensity on online slots products since the changes were introduced
- no increase in staking activity in response to the limit on spin speeds
- no evidence of a significant, negative impact on the enjoyment of gamblers.
The report shows that despite a cap on the maximum spin speed, the proportion of stakes at the highest values decreased in the months following the changes and the proportion of sessions lasting more than an hour also decreased. As a whole, general engagement with slots increased over the same time period.
Additionally, survey responses found that reported gambling on multiple games or tabs simultaneously decreased and did not detect any harmful unintended consequences.
Key sources used to inform the report were the Commission’s Online Tracker survey, which collects data quarterly from a nationally representative sample of approximately 2000 adults aged 18+ in Great Britain, and 1000 responses from adults aged 16+ as part of the quarterly Telephone Survey.
Tim Miller, Director for Policy and Research, said: “Our assessment of the changes to online slots games has shown indications of reduced play intensity with no significant negative impacts on play or behaviours.
“That’s positive, but we aren’t complacent and will continue to monitor this specific part of the sector for both any unintended circumstances, or non-compliance.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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