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UKGC Publishes Data Showing How Gambling Behaviour Reacts to Current Environmental Factors in Britain

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The UK Gambling Commission (UKGC) has published further data showing how gambling behaviour is reacting to current environmental factors in Great Britain.

The data, sourced from operators, reflects the period between March 2020 and March 2023, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

This release compares Quarter four of financial year 2022 to 2023, with Quarter four of 2021 to 2022, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • Online total Gross Gambling Yield (GGY) in Quarter 4 (January to March) was £1.3 billion, an increase of 5% from Quarter 4 the previous year. The overall number of total bets and/or spins increased 9% year-on-year, whilst the average monthly active accounts increased 11%.
  • With the reporting period covering the Cheltenham festival, real event betting GGY increased 13% year-on-year to £555 million, with total bets and actives also increasing, 19% and 9% respectively for the vertical.
  • Slots GGY increased 2% to £552 million between Quarter 4 2021 to 2022 and Quarter 4 2022 to 2023. The number of spins increased 9%, while the average monthly active accounts increased 15% to 3.9 million per month during the same timeframe.
  • The number of online slots sessions lasting longer than an hour increased by 10% year-on-year to 8.8 million. The average session length remained at 17 minutes for the fourth quarter in a row, with approximately 6.4% of all sessions lasting more than one hour.
  • LBO GGY increased 6% to nearly £585 million in Quarter 4 2022 to 2023, compared to the same quarter last year, while the number of total bets and spins increased 2% to 3.3 billion.

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Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships

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It’s time to reveal the cards for the first prize for participants of the Golden Boomerang Awards, the annual affiliate traffic tournament from Boomerang Partners. The winner of the first stage (Kickoff), which runs from April 3 to June 9, 2026, will be able to attend the Wimbledon Championships (June 29 – July 12, 2026).

The status of Wimbledon

Wimbledon is one of the most prestigious and oldest tennis competitions in the world, one of the four Grand Slam tournaments. It is held annually in June–July in London on grass courts. Wimbledon is known for its traditions (including a strict all-white dress code for players) and a unique atmosphere. Winning Wimbledon is considered one of the highest achievements in professional tennis. This tournament is the benchmark of status and prestige.

Through participation in the Golden Boomerang Awards 2026, affiliate teams get a unique opportunity to attend a top-tier sporting event in the world. But it’s important to remember that this prize is tied exclusively to the first stage of the Golden Boomerang Awards. Affiliate teams that miss the Kickoff will lose their chance at Wimbledon forever. Stage 2 will have a different prize.

Key sports events during the first stage

The first stage of the Golden Boomerang Awards 2026 falls during a busy period for sports. It includes the NHL and NBA playoffs, the final matches of European football competitions, and the end of domestic league seasons, as well as the KHL playoffs and the IIHF World Championship. Events like the World Team Table Tennis Championships and Roland Garros also take place during this time. So, affiliates have a strong run of major events to work with.

How to participate

All Golden Boomerang Awards participants who join the tournament before or during the first stage (April 3 – June 9, 2026) can compete for the trip to Wimbledon Championships. The earlier a team registers, the more points it can accumulate. To do this, they must drive traffic to brands within Boomerang Partners’ client portfolio. In the first stage, participants will receive 2 points for each Sport FTD and 1 point for each Casino FTD.

Bonus mechanics

Boomerang Partners has prepared bonus mechanics for participants in the Golden Boomerang Awards. These allow affiliate teams to significantly improve their position on the leaderboard and catch up with – or even overtake – the leaders, even if they joined the tournament later:

  • Last Minutes Winner: 3x points on all points during the final 7 days of the stage (June 3–9).
  • Lucky Five: +5 points for hitting the KPI of 10 Casino FTDs per week (valid throughout the entire first stage).

Additionally, each participant can share information about the tournament on their social media and receive 10 points for doing so (the SHOW YOUR VOICE mechanic).

Mystery Box

In addition to the main prize of the first stage of the Golden Boomerang Awards, Boomerang Partners will also run a series of Mystery Box giveaways throughout the stage. Active affiliate teams will have a chance to be selected for these draws based on their participation during the tournament, while inactive teams will not be eligible unless they increase their activity. This creates additional opportunities to earn valuable rewards, even for teams not at the top of the leaderboard.

What’s inside the Mystery Box? That’s a secret – for now.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners: “Wimbledon is something people in our industry instantly recognize. It’s the kind of experience you don’t normally buy with performance bonuses or commissions, no matter how well you’re doing. For affiliate teams, it’s about stepping into a completely different level of access and atmosphere, where sport, tradition, and status meet. That’s exactly the kind of reward we want to offer – something that reflects real achievement, not just numbers on a dashboard. And it makes the competition feel much more personal.”

Register on the official Golden Boomerang Awards website, and drive FTDs to compete for unique sports experiences. There’s no time to wait – competitors are already racking up points.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

This promotion is organized by Boomerang Partners and is not affiliated with, endorsed by, or sponsored by The Wimbledon Championships or any related entities. Participation is subject to the official Terms & Conditions, including eligibility criteria and geographic restrictions. The prize is non-transferable and may be subject to applicable taxes, visa requirements, and additional terms. Boomerang Partners reserves the right to modify or cancel the promotion at its discretion.

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Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000

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Tom Horn Gaming has unveiled Reborn of Zeus 3000, a high-volatility video slot designed around multiplier-driven gameplay and explosive win potential of up to 13,900x the bet.

The 6×5 reel title features scatter pays mechanics and targets players who crave fast-paced, high-impact slot experiences.

Multiplier-Fueled Cascading Wins
Set atop Mount Olympus, players follow Zeus as he drives the action through lightning-charged mechanics. The BlastX™ system powers the Shatter Win feature, generating consecutive cascading wins from a single spin. Random multiplier symbols, reaching up to 1,000x, combine at the end of each BlastX™ sequence, amplifying total wins and underpinning the game’s high-volatility profile.

Free Spins and Super Free Spins
Win potential escalates further in Free Spins and Super Free Spins, where dynamic multipliers create a strong sense of progression, offering up to 3,000x wins during the Super Free Spins round. Players can fast-track bonus access via the Free Spins Booster at higher stakes or opt for Bonus Buy options at 100x or 500x the bet.

Designed for Engagement and Retention
The game combines chained win sequences and increasing multipliers to extend sessions and maintain high-value moments, catering to players seeking high-volatility thrills. Its design ensures strong performance across multiple markets.

Ondrej Lapides, CEO at Tom Horn Gaming, said:
“Reborn of Zeus 3000 sets a new standard for gameplay and player experience. By blending smooth, responsive mechanics with robust math and massive win potential, we’ve created a title that truly stands out in today’s market. Every element is crafted to keep players fully engaged, and we’re excited to see its performance across our partner networks.”

Reborn of Zeus 3000 will be available to partners starting 14 April 2026.

The post Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Diamond Coins

Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins

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Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot™ portfolio with the launch of Hot Slot™: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins™ collection.

Staying true to the Hot Slot™ format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity™ and Hold the Jackpot™, alongside specially designed Bonus symbols to boost engagement.

In the Hold the Jackpot™ Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot™ symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.

The Chance Level™ feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot™ Bonus Round and offering players a more personalised gameplay experience.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot™: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot™ series. By combining the retro aesthetics players love with the proven performance of our Coins™ mechanics, and layering in Cash Infinity™, Hold the Jackpot™, and Chance Level™, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”

Hot Slot™: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.

The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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