Canada
Genius Sports Expands NBA Partnership and Agrees to Co-Develop Next-Generation Analytics Platform
The Second Spectrum arm of British digital sports content, technology and integrity services provider Genius Sports Group Limited has signed a multi-year deal to offer its range of services to the National Basketball Association (NBA).
The arrangement has involved Second Spectrum being named as an Official League Pass Augmentation Provider and Official Team Basketball Analytics Provider for the professional basketball organization. The pair has also agreed to research and develop a new Dragon next-generation technology platform so as to track ‘mesh’ data and synthesize millions of on-court data points.
As a result of this partnership and the 30-team NBA is to utilize augmentation technologies from Second Spectrum so as to create automated and enhanced graphics based on optical on-court basketball data for use via its alternative NBA League Pass telecasts. These broadcasts are to subsequently provide analytics-focused fans with an enriched experience as well as viewing optionality by having advanced team and player statistical insights integrated directly into their streams.
As if this wasn’t enough and Genius Sports Group Limited is to be permitted to continue utilizing a vast range of official NBA tracking data for the basketball insights and analytics engine from Second Spectrum. As such and the company will moreover carry on supplying such services to every one of the league’s teams in order to allow these to benefit from the arm’s precise machine learning technologies.
“As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations,” Mark Locke, Chief Executive Officer for Genius Sports Group Limited, said. “We are thrilled to expand our long-term partnership with the NBA and are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future.”
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Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
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Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
Canada
IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan
IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.
“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.
“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.
IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.
The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.
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