American iGaming market set to challenge UK stranglehold in coming years

The UK and American iGaming industries have seen significant growth in recent years and have become major players in the global online gambling market. Both countries have a rich history of traditional gambling and have embraced the digital age with the creation of various online gaming platforms. While the UK and American iGaming industries share some similarities, there are also several key differences that set them apart.

One of the main differences between the UK and American iGaming industries is the level of regulation. The UK has a well-established regulatory framework for online gambling, which is overseen by the UK Gambling Commission. This framework ensures that all online gambling operators are subject to strict standards and guidelines, ensuring player safety and fairness.

In contrast, the American iGaming industry is still largely unregulated, with only a handful of states having legalized online gambling. This means that the majority of online gambling operators in the US are not subject to the same level of regulation and oversight as those in the UK.

Another key difference between the UK and American iGaming industries is the types of games offered. In the UK, the focus is primarily on sports betting, casino games, and poker, while in the US, sports betting and casino games are the most popular. The UK has a long history of sports betting, with traditional bookmakers having been in operation for the best part of a century. By contrast, the US has only recently legalized sports betting and is still in the process of establishing a regulated market.

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In terms of market size, the UK iGaming industry is significantly larger than the American market. According to recent market research of British website CasinoGambler, the UK online gambling market is estimated to be worth around £14 billion, while the US market is estimated to be worth around $9 billion. This disparity is largely due to the more mature and established nature of the UK market, as well as the greater number of players and the wider range of products available.

Another factor that sets the UK and American iGaming industries apart is the level of competition. The UK market is highly competitive, with a large number of established operators vying for market share. This has led to a high level of innovation and the development of new products and services to meet the needs of players.

The American market meanwhile is slowly emerging from its slumber and consequently, the American market is still dominated by a small number of huge operators, with little competition to drive innovation.

In terms of future growth potential, the American iGaming industry is widely considered to have greater growth potential than the UK market. This is due to the large number of states that are currently considering legalizing online gambling and the growing popularity of online gambling in the US. The UK market, on the other hand, is already mature and well-established, and it is unlikely that there will be such notable growth in the near future.