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What Countries will see the Most Growth in the Gambling Industry in 2023?

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Like any industry, many factors can affect the industry’s growth. Some of these factors include changes in government regulations, economic conditions, and consumer demand. With this in mind, here are our top three countries that we predict will see the most growth in gambling in 2023.

New Zealand 

Gambling in New Zealand is expected to increase significantly in 2023 due to the introduction of several new technologies and gaming trends. This includes online casino NZ, virtual sports betting apps, and mobile gaming platforms.

These advancements have made it easier for people to access gambling services from anywhere in New Zealand, giving them more options and opportunities than ever before. Additionally, the increased accessibility of these services has led to a rise in the number of people taking part in different forms of gambling. This is expected to result in an increase in revenue for New Zealand’s gambling industry as more people are likely to engage in various forms of betting and gaming. Along with this, the introduction of new technology also means that there are more ways for people to stay informed about the different types of gambling available, and this will likely result in more informed decisions being made by those participating.

As a result, it is expected that New Zealand’s gambling industry will continue to experience growth in 2023 and beyond.

Germany 

It is expected that the German gambling market will experience a significant increase in activity in 2023. This is due to several factors, including the liberalization of sports betting, the adoption of updated gaming regulations, and an overall shift towards digital technologies. With its population of over 82 million people and one of Europe’s largest economies, Germany is an attractive market for gambling companies and operators.

The liberalization of sports betting in Germany is a major contributing factor to the anticipated growth of the industry. In 2020, the German government voted to overturn its long-standing ban on sports betting, making it one of the last countries in Europe to do so. The new law will allow licensed operators to offer sports wagering services across the country, which is expected to lead to increased gambling revenues and further liberalization of the industry in the coming years.

In addition, Germany has adopted updated gaming regulations that make it easier for online operators and providers to enter the market. The new legislation sets out specific requirements for licensing, taxation, and consumer protection that aim to provide a safe and secure gambling environment. This will attract more operators to the market, which should lead to greater competition and better services for players.

Finally, Germany is experiencing a shift towards digital technologies, with an increasing number of people using smartphones and tablets for activities such as online shopping and banking. This trend is expected to carry over into the gambling industry, with more players turning to mobile and online platforms for their gaming needs. This could help drive the growth of the industry in 2023 as more people move away from traditional land-based casinos and embrace digital solutions.

USA 

The United States is expected to see a significant increase in gambling activity by 2023 due to the legalization of sports betting across the country. The US Supreme Court struck down a federal law that had prohibited most forms of sports betting outside Nevada in 2018, thus allowing states to decide whether or not to offer legal sports betting. As a result, many states have passed legislation to legalize sports betting within their borders, and this is expected to lead to a boom in the gambling industry. New Jersey has the biggest market for legalised gambling in the country as a result of the 2018 decision. Additionally, the proliferation of online casinos and other forms of gambling has made it easier for people to access legal gambling services across the country.

This is predicted to further increase the amount of money spent on gambling activities in the United States, backed up by stats which show that up to 20 million Americans planned to place a bet on this year’s football World cup. With the prevalence of both land-based and online gambling services, it is expected that Americans will be increasingly likely to participate in some form of gambling by 2023.

With this expansion, there are even more opportunities for business growth in the market. Read about how the US market presents lucrative opportunities for operators including global marketing affiliates.

In 2022, the global gambling market was worth $458.93 billion annually, a growth of nearly 59%. With growth expected in the above and many other countries, we should see this rise significantly again in 2023 and beyond.

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Alberta

Incentive Studios launches five games with bet365 in Alberta

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Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker

Incentive Games enters Alberta with bet365

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Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

 

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

 

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

The post Incentive Games enters Alberta with bet365 appeared first on Americas iGaming & Sports Betting News.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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