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What Countries will see the Most Growth in the Gambling Industry in 2023?

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Like any industry, many factors can affect the industry’s growth. Some of these factors include changes in government regulations, economic conditions, and consumer demand. With this in mind, here are our top three countries that we predict will see the most growth in gambling in 2023.

New Zealand 

Gambling in New Zealand is expected to increase significantly in 2023 due to the introduction of several new technologies and gaming trends. This includes online casino NZ, virtual sports betting apps, and mobile gaming platforms.

These advancements have made it easier for people to access gambling services from anywhere in New Zealand, giving them more options and opportunities than ever before. Additionally, the increased accessibility of these services has led to a rise in the number of people taking part in different forms of gambling. This is expected to result in an increase in revenue for New Zealand’s gambling industry as more people are likely to engage in various forms of betting and gaming. Along with this, the introduction of new technology also means that there are more ways for people to stay informed about the different types of gambling available, and this will likely result in more informed decisions being made by those participating.

As a result, it is expected that New Zealand’s gambling industry will continue to experience growth in 2023 and beyond.

Germany 

It is expected that the German gambling market will experience a significant increase in activity in 2023. This is due to several factors, including the liberalization of sports betting, the adoption of updated gaming regulations, and an overall shift towards digital technologies. With its population of over 82 million people and one of Europe’s largest economies, Germany is an attractive market for gambling companies and operators.

The liberalization of sports betting in Germany is a major contributing factor to the anticipated growth of the industry. In 2020, the German government voted to overturn its long-standing ban on sports betting, making it one of the last countries in Europe to do so. The new law will allow licensed operators to offer sports wagering services across the country, which is expected to lead to increased gambling revenues and further liberalization of the industry in the coming years.

In addition, Germany has adopted updated gaming regulations that make it easier for online operators and providers to enter the market. The new legislation sets out specific requirements for licensing, taxation, and consumer protection that aim to provide a safe and secure gambling environment. This will attract more operators to the market, which should lead to greater competition and better services for players.

Finally, Germany is experiencing a shift towards digital technologies, with an increasing number of people using smartphones and tablets for activities such as online shopping and banking. This trend is expected to carry over into the gambling industry, with more players turning to mobile and online platforms for their gaming needs. This could help drive the growth of the industry in 2023 as more people move away from traditional land-based casinos and embrace digital solutions.

USA 

The United States is expected to see a significant increase in gambling activity by 2023 due to the legalization of sports betting across the country. The US Supreme Court struck down a federal law that had prohibited most forms of sports betting outside Nevada in 2018, thus allowing states to decide whether or not to offer legal sports betting. As a result, many states have passed legislation to legalize sports betting within their borders, and this is expected to lead to a boom in the gambling industry. New Jersey has the biggest market for legalised gambling in the country as a result of the 2018 decision. Additionally, the proliferation of online casinos and other forms of gambling has made it easier for people to access legal gambling services across the country.

This is predicted to further increase the amount of money spent on gambling activities in the United States, backed up by stats which show that up to 20 million Americans planned to place a bet on this year’s football World cup. With the prevalence of both land-based and online gambling services, it is expected that Americans will be increasingly likely to participate in some form of gambling by 2023.

With this expansion, there are even more opportunities for business growth in the market. Read about how the US market presents lucrative opportunities for operators including global marketing affiliates.

In 2022, the global gambling market was worth $458.93 billion annually, a growth of nearly 59%. With growth expected in the above and many other countries, we should see this rise significantly again in 2023 and beyond.

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PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

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PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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