Canada
What Countries will see the Most Growth in the Gambling Industry in 2023?
Like any industry, many factors can affect the industry’s growth. Some of these factors include changes in government regulations, economic conditions, and consumer demand. With this in mind, here are our top three countries that we predict will see the most growth in gambling in 2023.
New Zealand
Gambling in New Zealand is expected to increase significantly in 2023 due to the introduction of several new technologies and gaming trends. This includes online casino NZ, virtual sports betting apps, and mobile gaming platforms.
These advancements have made it easier for people to access gambling services from anywhere in New Zealand, giving them more options and opportunities than ever before. Additionally, the increased accessibility of these services has led to a rise in the number of people taking part in different forms of gambling. This is expected to result in an increase in revenue for New Zealand’s gambling industry as more people are likely to engage in various forms of betting and gaming. Along with this, the introduction of new technology also means that there are more ways for people to stay informed about the different types of gambling available, and this will likely result in more informed decisions being made by those participating.
As a result, it is expected that New Zealand’s gambling industry will continue to experience growth in 2023 and beyond.
Germany
It is expected that the German gambling market will experience a significant increase in activity in 2023. This is due to several factors, including the liberalization of sports betting, the adoption of updated gaming regulations, and an overall shift towards digital technologies. With its population of over 82 million people and one of Europe’s largest economies, Germany is an attractive market for gambling companies and operators.
The liberalization of sports betting in Germany is a major contributing factor to the anticipated growth of the industry. In 2020, the German government voted to overturn its long-standing ban on sports betting, making it one of the last countries in Europe to do so. The new law will allow licensed operators to offer sports wagering services across the country, which is expected to lead to increased gambling revenues and further liberalization of the industry in the coming years.
In addition, Germany has adopted updated gaming regulations that make it easier for online operators and providers to enter the market. The new legislation sets out specific requirements for licensing, taxation, and consumer protection that aim to provide a safe and secure gambling environment. This will attract more operators to the market, which should lead to greater competition and better services for players.
Finally, Germany is experiencing a shift towards digital technologies, with an increasing number of people using smartphones and tablets for activities such as online shopping and banking. This trend is expected to carry over into the gambling industry, with more players turning to mobile and online platforms for their gaming needs. This could help drive the growth of the industry in 2023 as more people move away from traditional land-based casinos and embrace digital solutions.
USA
The United States is expected to see a significant increase in gambling activity by 2023 due to the legalization of sports betting across the country. The US Supreme Court struck down a federal law that had prohibited most forms of sports betting outside Nevada in 2018, thus allowing states to decide whether or not to offer legal sports betting. As a result, many states have passed legislation to legalize sports betting within their borders, and this is expected to lead to a boom in the gambling industry. New Jersey has the biggest market for legalised gambling in the country as a result of the 2018 decision. Additionally, the proliferation of online casinos and other forms of gambling has made it easier for people to access legal gambling services across the country.
This is predicted to further increase the amount of money spent on gambling activities in the United States, backed up by stats which show that up to 20 million Americans planned to place a bet on this year’s football World cup. With the prevalence of both land-based and online gambling services, it is expected that Americans will be increasingly likely to participate in some form of gambling by 2023.
With this expansion, there are even more opportunities for business growth in the market. Read about how the US market presents lucrative opportunities for operators including global marketing affiliates.
In 2022, the global gambling market was worth $458.93 billion annually, a growth of nearly 59%. With growth expected in the above and many other countries, we should see this rise significantly again in 2023 and beyond.
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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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