Canada

What Countries will see the Most Growth in the Gambling Industry in 2023?

Published

3 years ago

January 23, 2023

Like any industry, many factors can affect the industry’s growth. Some of these factors include changes in government regulations, economic conditions, and consumer demand. With this in mind, here are our top three countries that we predict will see the most growth in gambling in 2023.

New Zealand

Gambling in New Zealand is expected to increase significantly in 2023 due to the introduction of several new technologies and gaming trends. This includes online casino NZ, virtual sports betting apps, and mobile gaming platforms.

These advancements have made it easier for people to access gambling services from anywhere in New Zealand, giving them more options and opportunities than ever before. Additionally, the increased accessibility of these services has led to a rise in the number of people taking part in different forms of gambling. This is expected to result in an increase in revenue for New Zealand’s gambling industry as more people are likely to engage in various forms of betting and gaming. Along with this, the introduction of new technology also means that there are more ways for people to stay informed about the different types of gambling available, and this will likely result in more informed decisions being made by those participating.

As a result, it is expected that New Zealand’s gambling industry will continue to experience growth in 2023 and beyond.

Germany

It is expected that the German gambling market will experience a significant increase in activity in 2023. This is due to several factors, including the liberalization of sports betting, the adoption of updated gaming regulations, and an overall shift towards digital technologies. With its population of over 82 million people and one of Europe’s largest economies, Germany is an attractive market for gambling companies and operators.

The liberalization of sports betting in Germany is a major contributing factor to the anticipated growth of the industry. In 2020, the German government voted to overturn its long-standing ban on sports betting, making it one of the last countries in Europe to do so. The new law will allow licensed operators to offer sports wagering services across the country, which is expected to lead to increased gambling revenues and further liberalization of the industry in the coming years.

In addition, Germany has adopted updated gaming regulations that make it easier for online operators and providers to enter the market. The new legislation sets out specific requirements for licensing, taxation, and consumer protection that aim to provide a safe and secure gambling environment. This will attract more operators to the market, which should lead to greater competition and better services for players.

Finally, Germany is experiencing a shift towards digital technologies, with an increasing number of people using smartphones and tablets for activities such as online shopping and banking. This trend is expected to carry over into the gambling industry, with more players turning to mobile and online platforms for their gaming needs. This could help drive the growth of the industry in 2023 as more people move away from traditional land-based casinos and embrace digital solutions.

USA

The United States is expected to see a significant increase in gambling activity by 2023 due to the legalization of sports betting across the country. The US Supreme Court struck down a federal law that had prohibited most forms of sports betting outside Nevada in 2018, thus allowing states to decide whether or not to offer legal sports betting. As a result, many states have passed legislation to legalize sports betting within their borders, and this is expected to lead to a boom in the gambling industry. New Jersey has the biggest market for legalised gambling in the country as a result of the 2018 decision. Additionally, the proliferation of online casinos and other forms of gambling has made it easier for people to access legal gambling services across the country.

This is predicted to further increase the amount of money spent on gambling activities in the United States, backed up by stats which show that up to 20 million Americans planned to place a bet on this year’s football World cup. With the prevalence of both land-based and online gambling services, it is expected that Americans will be increasingly likely to participate in some form of gambling by 2023.

With this expansion, there are even more opportunities for business growth in the market. Read about how the US market presents lucrative opportunities for operators including global marketing affiliates.

In 2022, the global gambling market was worth $458.93 billion annually, a growth of nearly 59%. With growth expected in the above and many other countries, we should see this rise significantly again in 2023 and beyond.

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

10 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

10 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

Canada

IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan

Published

12 hours ago

July 22, 2026

GamingAmericas.com

igt-signs-agreement-to-deploy-720-sierra27-video-lottery-terminals-across-saskatchewan

IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.

“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.

“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.

IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.

The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.