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NHL Announces Expanded Calendar, New Brand Identity for Esports Champions

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The National Hockey League (NHL) has announced an extensive format change to the programming calendar for its annual esports initiatives played on the EA SPORTS NHL game title. The tournament, now in its sixth season, has been rebranded as the EA SPORTS NHL 23 World Championship. The annual global tournament showcases a new creative vision and an expanded calendar of events that aligns with the NHL season.

Players and fans will have the opportunity to engage with more NHL esports content than ever before under the tournament umbrella – including live Twitch streams, Club tournaments, in-person events, and NHL player content, with an official World Championship making its triumphant return in June coinciding with the 2023 NHL Awards and 2023 Upper Deck NHL Draft.

“Expanded programming in NHL markets and participation from all 32 Clubs has always been our ultimate objective as we continue to grow the NHL gaming ecosystem. As we head into the EA SPORTS NHL 23 World Championship season, we are excited to provide more global opportunities for players to compete at the highest level, more consistent social engagement across NHL platforms and the culmination of funnel tournaments at NHL signature events to showcase the skills of our players to our enthusiastic CHEL community,” Chris Golier, NHL Group Vice President of Business Development and Technology Partnerships, said.

Registration for the EA SPORTS NHL 23 World Championship and ancillary events begin on Thursday, December 8. Players and fans can stay up-to-date and follow all the action on the official tournament website, www.nhl.com/NHL23, and on social platforms using the #NHL23WC hashtag.

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The Club Championship component of the tournament will add 32 prominent events to the calendar and allow NHL Clubs to expand their gaming presence, engage a younger audience, and crown an EA SPORTS NHL 23 Club Champion. All NHL Clubs will host an esports tournament where the winner will receive prize money and an automatic bid into the EA SPORTS NHL 23 North American Championship knockout round.

EA SPORTS’ new cross-platform matchmaking ability will enable players to square off against opponents on the same console generation, creating larger player pools and shortening queue times to ensure players have more options to face off and spend less time waiting to take the ice. Each ancillary event will produce two winners – one from each respective console generation (one from PlayStation 4 / Xbox One and one from PlayStation 5 / Xbox Series X|S) – who will then continue play in the EA SPORTS NHL 23 World Championship draw. This will give players more chances to play, qualify and win, and fans more touchpoints to the CHEL community.

The new tournament structure will see the NHL also host a new slate of online open tournaments in North America and Europe with finalists having the chance to attend an in-person final event during NHL North American signature events, including the 2023 Honda NHL All-Star Weekend and 2023 Navy Federal Credit Union NHL Stadium Series.

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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