Canada

We Are Technology Group Partners with PixBet

Published

3 years ago

November 21, 2022

We Are Technology Group, in collaboration with Inside the Pocket, announced a brand new partnership with legendary Brazilian operator – PixBet and its parent company PixStar. Built by Brazilians for Brazilians, pixbet.com has become a household name in the Brazilian world of iGaming and betting.

We Are Technology Group will supply two top services to PixBet, their outstanding video product to pixbet.tv and their thrilling Fantasy League products to F2P site pixjogos.com.

PixBet TV

Some may say Brazil is the home of football, arguably producing more football legends than any other country on the planet. So it’s no wonder that the next step in PixBet’s game was to sponsor some of the best-known teams in the country, including América-MG, Avai, Flamengo Goiás and Santos in Série A of the Brasileirão.

Naturally, the next move for the Brazilian giant was to branch out into broadcasting which led to the birth of pixbet.tv, an extensive football television service. Most exciting though, is the news that PixBet is the first Brazilian bookmaker to partner for the World Cup in Qatar, meaning they’ll get all the matches and latest news available for fans to watch.

PixBet founder Ernildo Santos said: “Being at the World Cup is a giant step for PixBet. We are very proud to have reached this level.”

It is a real hat trick for We are Technology Group to scoop a win on this deal and partner up with PixBet TV to use their video services, especially with the World Cup in full swing.

Dave Hickey, head of Sports & Managed Services at We Are Technology Group, said: “Partnering with Pixbet has been an amazing journey so far. They are ambitious, daring and have a relentless drive to be the biggest and best Sportsbook in Brazil.

“With betting volumes continuously increasing for Pixbet it creates massive excitement on the trading floor of We Are Technology Group each day. We love working together with such a great team.”

Fans can check out all the latest video content, including breaking news stories, team arrivals and training, match previews, key player profiles, and more.

PixJogos

As well as its main betting site pixbet.com and TV service pixbet.tv, PixBet also has a popular F2P site pixjogos.com. PixJogos combines Brazilians’ love of the beautiful game with their need for a constant supply of fun footie action.

Players can join in with a free-to-play soccer fantasy league on PixJogos, now using We Are Technology Group’s expert fantasy league products. Players can enjoy various tournaments and leagues and join in with all the fun for totally free.

We are Technology Group has launched two exciting free-to-play fantasy league games with PixJogo focusing on the World Cup. Players can enjoy Bolão do Milhão, a perfect introduction to the concept of spreads and favourites, predicting scores and revelling in the chance to become a millionaire. They can also take part in Previsões Da Copa, making World Cup Predictions and trying to play their way to the top of the leaderboard.

Dave Hickey said: “Once again PixStar is changing the game. With their new Free-To-Play prediction game, they are giving the Brazilian people the opportunity to use their football knowledge to potentially win life-changing money with a 1 million BRL top prize to give away. It is another step in their incredible journey and gives customers another reason to be excited about every World Cup game.”

Hussain Naqi, founder and CEO of Inside The Pocket, said: “Pixbet were looking for acquisition and retention assistance to support their World Cup efforts and existing media partnerships. This is a landmark deal for us entering the Brazilian market, offering a fresh fleet of native and third-party products.

“We’re perfectly positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the Brazilian market takes shape over the next 12 months.

“Our complementary partners at marketing analytics and geolocation are also affording ITP unique consumer insights that will allow us to hyper-localise audience communication for the biggest football event on the globe and a host of mass-media sporting events on the horizon in 2023.”

Canada

Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack

Published

3 days ago

November 12, 2025

GamingAmericas.com

group-from-ts’elxweyeqw-tribe-and-great-canadian-entertainment-announce-agreement-for-the-acquisition-of-elements-casino-chilliwack

Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.

The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.

Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.

The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.

“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.

“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.

McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.

The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.

BetVictor

Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market

Published

1 month ago

October 9, 2025

Zoltan Tundik

canadian-igaming-growth-trends-2025:-data,-strategy,-and-the-brands-defining-the-market

Reading Time: 2 minutes

The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.

Methodology: How Growth Was Measured

To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.

Brands Showing Standout Growth in 2025

Strong outperformance highlights different paths to scale

Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.

LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.

BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.

Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.

Crypto-forward momentum and broader market depth

The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.

Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.

Market Maturity: Compliance, Trust, and UX Win

As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.

“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”

Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”

Trends Shaping the Next Phase of iGaming in Canada

Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
Compliance, transparency, and UX are central to sustainable market share gains.

Looking Ahead

The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.

As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.

The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.

Canada

Ezugi partners with PokerStars to further extend live casino game choice for players

Published

2 months ago

September 29, 2025

George Miller

ezugi-partners-with-pokerstars-to-further-extend-live-casino-game-choice-for-players

Reading Time: 2 minutes

Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.

Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.

PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.

Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.

Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”

Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”

Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”

The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.