Canada
We Are Technology Group Partners with PixBet
We Are Technology Group, in collaboration with Inside the Pocket, announced a brand new partnership with legendary Brazilian operator – PixBet and its parent company PixStar. Built by Brazilians for Brazilians, pixbet.com has become a household name in the Brazilian world of iGaming and betting.
We Are Technology Group will supply two top services to PixBet, their outstanding video product to pixbet.tv and their thrilling Fantasy League products to F2P site pixjogos.com.
PixBet TV
Some may say Brazil is the home of football, arguably producing more football legends than any other country on the planet. So it’s no wonder that the next step in PixBet’s game was to sponsor some of the best-known teams in the country, including América-MG, Avai, Flamengo Goiás and Santos in Série A of the Brasileirão.
Naturally, the next move for the Brazilian giant was to branch out into broadcasting which led to the birth of pixbet.tv, an extensive football television service. Most exciting though, is the news that PixBet is the first Brazilian bookmaker to partner for the World Cup in Qatar, meaning they’ll get all the matches and latest news available for fans to watch.
PixBet founder Ernildo Santos said: “Being at the World Cup is a giant step for PixBet. We are very proud to have reached this level.”
It is a real hat trick for We are Technology Group to scoop a win on this deal and partner up with PixBet TV to use their video services, especially with the World Cup in full swing.
Dave Hickey, head of Sports & Managed Services at We Are Technology Group, said: “Partnering with Pixbet has been an amazing journey so far. They are ambitious, daring and have a relentless drive to be the biggest and best Sportsbook in Brazil.
“With betting volumes continuously increasing for Pixbet it creates massive excitement on the trading floor of We Are Technology Group each day. We love working together with such a great team.”
Fans can check out all the latest video content, including breaking news stories, team arrivals and training, match previews, key player profiles, and more.
PixJogos
As well as its main betting site pixbet.com and TV service pixbet.tv, PixBet also has a popular F2P site pixjogos.com. PixJogos combines Brazilians’ love of the beautiful game with their need for a constant supply of fun footie action.
Players can join in with a free-to-play soccer fantasy league on PixJogos, now using We Are Technology Group’s expert fantasy league products. Players can enjoy various tournaments and leagues and join in with all the fun for totally free.
We are Technology Group has launched two exciting free-to-play fantasy league games with PixJogo focusing on the World Cup. Players can enjoy Bolão do Milhão, a perfect introduction to the concept of spreads and favourites, predicting scores and revelling in the chance to become a millionaire. They can also take part in Previsões Da Copa, making World Cup Predictions and trying to play their way to the top of the leaderboard.
Dave Hickey said: “Once again PixStar is changing the game. With their new Free-To-Play prediction game, they are giving the Brazilian people the opportunity to use their football knowledge to potentially win life-changing money with a 1 million BRL top prize to give away. It is another step in their incredible journey and gives customers another reason to be excited about every World Cup game.”
Hussain Naqi, founder and CEO of Inside The Pocket, said: “Pixbet were looking for acquisition and retention assistance to support their World Cup efforts and existing media partnerships. This is a landmark deal for us entering the Brazilian market, offering a fresh fleet of native and third-party products.
“We’re perfectly positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the Brazilian market takes shape over the next 12 months.
“Our complementary partners at marketing analytics and geolocation are also affording ITP unique consumer insights that will allow us to hyper-localise audience communication for the biggest football event on the globe and a host of mass-media sporting events on the horizon in 2023.”
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Alberta
Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Alberta
Play’n GO secures Alberta iGaming supplier licence from AGLC
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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