Latest News
Wazdan marks Italian debut with StarCasino partnership
Wazdan, the innovative games provider, has established a foothold in the Italian market by signing a partnership with Betsson Group’s StarCasino brand.
The agreement sees the initial launch of 12 top-performing Wazdan titles, granting StarCasino customers exclusive access to innovative Hold the Jackpot slots like Sun of Fortune, Fortune Reels, and Power of Gods™: Egypt.
An additional collection of products will be launched after the first batch of games, all of which utilise Wazdan’s Freedom of Choice™ suite, which features engagement-boosting tools like Volatility Levels™.
StarCasino, part of the Betsson Group, is an award-winning operator licensed in the Italian market. The brand’s client-centric approach to business ensures that its customers are met with the best products from some of the industry’s most reputable providers.
The momentous deal marks Wazdan’s entry into the Italian market, as the supplier continues to reinforce its presence in Europe’s key markets. Wazdan has recently been shortlisted for the prestigious CEEG Awards in three categories, as well as SiGMA Balkans/CIS Awards.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’re delighted to have finally been able to penetrate the Italian market, with a brand as reputable and established in the region as StarCasino.
“Our slot products are kitted out with tools that are proven to boost engagement as well as the player’s sense of agency, and we expect the deal to cultivate our presence in the market effectively.”
Marco Strazzulla, Gaming Manager at Betsson Group, said: “We’re thrilled to be able to deliver some of the best games on the market to our customers by bringing Wazdan on as our latest partner.
“We’ve always been committed to finding new ways to grow and strengthen our business, and by adding Wazdan’s engagement-boosting products to our portfolio, we’ve done exactly that.”
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G2 Esports
G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
G2, one of the world’s leading entertainment and esports brands, announced the upcoming English-language launch of its original fantasy-action series, Red Aura, on WEBTOON, a leading digital comics platform. Launching on Saturday, 6th June under the platform’s WEBTOON Originals label, the series marks the next step in G2’s expansion into digital-first entertainment. Inspired by the defining moments and competitive spirit behind G2’s rise, Red Aura reimagines the organisation’s legacy through bold shonen-inspired storytelling.
After debuting in Japan on LINE MANGA in October 2025, where it reached #9 in New Series on the opening weekend, Red Aura now launches on WEBTOON’s English-language platform as an Originals series. With 20 episodes available immediately, including 15 free episodes and 5 Fast Pass chapters, Red Aura offers readers expanded access to the series from day one, ahead of weekly releases across a planned 42-episode first season.
At the centre of the series is Asa, a young girl who dreams of becoming the greatest Nomad who ever lived. Driven by the same pursuit of greatness at the heart of G2, Red Aura unfolds in a fantasy-action world shaped by rivalry, perseverance and competition, where Asa must learn to master her abilities while facing dangerous enemies and the brutal consequences of ambition.
Red Aura was brought to life through collaboration with KISAI Entertainment, the studio behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, alongside Japanese Art Director Runbel, who works on the previously #1 action fantasy series in Japan and Korea – Skill Master Levels Up. Designed specifically for WEBTOON’s vertical-scroll format, the series also experiments with platform-native creative techniques, including a chapter that visually integrates music into the reading experience.
To celebrate the launch, G2 creator and VALORANT streamer Shanks will host a live reading of Red Aura, with further details to be announced soon.
“Red Aura was created as a way to reimagine the ambition and competitive spirit that have defined G2 over the last decade. Following the response to the Japanese launch, we’re excited to now bring the series to a global audience through WEBTOON. Expanding into original entertainment has been a major focus for G2, and Red Aura is only the beginning of what we want to build,” said Sabrina Ratih, COO of G2.
“The world of Red Aura is fresh and original, which made it really enjoyable to work on. It was a lot of fun working with producer Daniel using camera work to create cool action panels that have never been seen before, and I was always inspired by his passion to try new things. I am very honored to have been a part of it. I hope you enjoy it.”
Since its inception over a decade ago, G2 has expanded beyond esports through ventures across entertainment, culture, and original content. From collaborations with Smiley and Solo Leveling, to the launch of G2’s 62 media house and expansion into Gerard Piqué’s Kings League, Red Aura represents G2’s continued investment in anime-inspired entertainment and original storytelling designed for digital-first audiences.
The post G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World Cup. Created by Wieden+Kennedy São Paulo, the campaign follows a lonely video game NPC (Non-Playable Character) who escapes the artificial world of a football game to experience the intensity, unpredictability and collective emotion of a real World Cup. Set to a reimagined version of the song “Mr. Lonely,” the film positions football fandom as something too powerful to be simulated.
The work launches under the global platform “Believing Makes it Real” and will roll out across 14 countries in South America and Europe, supported by live activations and fan engagement initiatives tied to the tournament. The campaign will be 360° with dedicated adaptations per country and three main character adjustments tailored to the cultural idiosyncrasies of different regions.
“The FIFA World Cup is the ultimate anchor in global sports, and for a campaign spanning so many different markets, we wanted to match that ambition. Our brief was to articulate the raw, collective emotion of being a fan, a feeling so intense it transcends even the most advanced digital simulation. This film captures that powerful truth, reinforcing our global platform, ‘Believing Makes it Real,’ and positioning Betano at the heart of the sport’s most genuine and unpredictable moments,” said Pablo Puertas, Kaizen Gaming – Betano, Marketing Director.
“Our challenge was finding a fresh, globally resonant way to talk about the World Cup. The campaign starts in a cold, automated universe and follows the journey of an NPC discovering what happens when an entire world truly believes. It’s a contrast that turns football emotion into something impossible to program,” said Felipe Paiva and José Ferraz, Group Creative Directors at Wieden+Kennedy SP.
The campaign also reinforces Betano’s growing relationship with FIFA. The brand was recently named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America, following previous partnerships around the FIFA World Cup Qatar 2022 and the FIFA Club World Cup 2025.
The 2026 edition — hosted across the US, Mexico and Canada — will be the largest in FIFA history, featuring 48 national teams for the first time.
The post Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EGR B2B Awards 2026
EvenBet Gaming named Poker Supplier of the Year at the EGR B2B Awards 2026
Global poker vertical leader secures prestigious accolade in London, highlighting continuous technical innovation and strategic expansion.
4th June 2026 – EvenBet Gaming, a leading software provider of online poker and card game solutions, has been awarded Poker Supplier of the Year at the prestigious EGR B2B Awards 2026.
The ceremony, held last night at City Central at the HAC in London, brought together prominent stakeholders from across the global iGaming sector. Celebrating its 17th year, the EGR B2B Awards recognize the pioneering companies that power the wider gambling market, representing the ultimate benchmark of operational excellence, innovation, and customer service.
The Poker Supplier category specifically honors companies that deliver innovative, high-quality poker solutions, demonstrate strong product integration, maintain jurisdictional compliance, and consistently respond to the evolving needs of operators and players. EvenBet Gaming secured the prestigious accolade after outperforming a highly competitive shortlist of prominent industry peers. This landmark victory further solidifies EvenBet’s market leadership and follows a period of exceptional growth, technical evolution, and strategic global expansion.
Over the past 12 months, EvenBet has introduced strategic upgrades to its core infrastructure, designed specifically to lower operational overheads for casino-first and multi-vertical operators. The launch of high-performance formats — including One Click Poker and Spins Poker — dramatically simplified the player experience, allowing operators to seamlessly tap into network liquidity.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing the Poker Supplier title at the EGR B2B Awards 2026 is a proud moment for EvenBet Gaming, validating over the decade of continuous technical innovation. We have always focused on eliminating operational complexity, making poker an accessible and highly profitable vertical for multi-brand operators. This recognition from industry leaders in London confirms that our product strategy aligns perfectly with modern iGaming demands.”
Media contact
For press enquiries, to schedule an interview, or to request product imagery, please contact EvenBet Gaming’s PR Manager directly at [email protected]
About EvenBet Gaming
EvenBet Gaming is a global iGaming software provider licensed and headquartered in Malta under an MGA B2B licence and holding a supplier licence from the Danish Gambling Authority (DGA). The company delivers a unified ecosystem for the gambling industry, combining its award-winning poker and card game software with a turnkey online casino platform and a high-performance game aggregator.
With over 20 years of experience in poker and iGaming infrastructure, EvenBet builds scalable, high-performance solutions and enables seamless integrations with third-party platforms, gaming content, and service providers.
With over 250 specialists across offices in Malta and Serbia, the company supports a wide range of operators – from Tier-1 international brands to emerging businesses seeking a structured and accessible entry into iGaming.
The reliability of EvenBet’s software is backed by ISO 27001 certification and rigorous testing from iTech Labs, BMM Labs, and GLI. Its industry leadership is confirmed by a long list of prestigious accolades, including European iGaming Awards (Poker Provider winner 2026), EGR B2B Awards (Poker Supplier winner 2024 and 2026), SBC Awards, SiGMA Europe Awards, Malta iGaming Excellence Awards, and EGR Europe Awards.
The post EvenBet Gaming named Poker Supplier of the Year at the EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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