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Wazdan marks Italian debut with StarCasino partnership
Wazdan, the innovative games provider, has established a foothold in the Italian market by signing a partnership with Betsson Group’s StarCasino brand.
The agreement sees the initial launch of 12 top-performing Wazdan titles, granting StarCasino customers exclusive access to innovative Hold the Jackpot slots like Sun of Fortune, Fortune Reels, and Power of Gods™: Egypt.
An additional collection of products will be launched after the first batch of games, all of which utilise Wazdan’s Freedom of Choice™ suite, which features engagement-boosting tools like Volatility Levels™.
StarCasino, part of the Betsson Group, is an award-winning operator licensed in the Italian market. The brand’s client-centric approach to business ensures that its customers are met with the best products from some of the industry’s most reputable providers.
The momentous deal marks Wazdan’s entry into the Italian market, as the supplier continues to reinforce its presence in Europe’s key markets. Wazdan has recently been shortlisted for the prestigious CEEG Awards in three categories, as well as SiGMA Balkans/CIS Awards.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’re delighted to have finally been able to penetrate the Italian market, with a brand as reputable and established in the region as StarCasino.
“Our slot products are kitted out with tools that are proven to boost engagement as well as the player’s sense of agency, and we expect the deal to cultivate our presence in the market effectively.”
Marco Strazzulla, Gaming Manager at Betsson Group, said: “We’re thrilled to be able to deliver some of the best games on the market to our customers by bringing Wazdan on as our latest partner.
“We’ve always been committed to finding new ways to grow and strengthen our business, and by adding Wazdan’s engagement-boosting products to our portfolio, we’ve done exactly that.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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