Connect with us

Canada

SB22 Partners with Optimove

Published

on

 

SB22, creator of the first fully modular and scalable betting and transactional platform, has partnered with Optimove, the leading CRM Marketing platform.

The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

SB22 is a software development company headquartered in Dallas, Texas, with innovative industry-first immersive betting solutions for the gaming industry.

Optimove helps operators manage large-scale CRM marketing frameworks. Optimove allows brands to reach their players with the right message on the right channel by personalizing, orchestrating and scientifically measuring thousands of campaigns sent to hundreds of segments. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every player journey manually.

The partnership with Optimove will allow operators to gain several additional vital capabilities:

  • Enriched customer profiles: Unifying all historical, predictive, and realtime player data from sources such as CRM, service clouds, and data warehouses within Optimove’s Customer Data Platform (CDP) to create a comprehensive single customer view.
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across email, mobile, web, and additional channels.
  • A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance.

“Optimove offers a leading CRM Marketing solution used by many of the largest operators in the gaming industry. When evaluating various CRM solutions, Optimove’s technology was a strong fit with our goal of developing automated promotions and retention offers driven by AI and ML. The Optimove team is great to work with, and we are excited to build upon our partnership,” Vik Shrestha, Chief Commercial Officer at SB22, said.

“In today’s market, to create a competitive edge, operators must adopt a customer-centric approach that can only be achieved using AI-led CRM Journeys. A customer-centric approach must include unified data, and the orchestrations of multichannel, personalized communications across hundreds of segments, improving Customer Lifetime Value and the overall bottom line. We are excited at the opportunity to help SB22 continue its strong momentum and allow their operators to adopt more effective CRM Marketing strategies,” Dan de Souza, Director of Partnerships at Optimove, said.

Powered by WPeMatico

Continue Reading
Advertisement

Bede Gaming

PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform

Published

on

pointsbet-canada-rolls-out-bede-gaming-aggregation-and-bonusing-platform

PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.

The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.

Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.

PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”

The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Bede Gaming

PointsBet Canada and Bede Gaming Launch New iCasino Partnership

Published

on

pointsbet-canada-and-bede-gaming-launch-new-icasino-partnership

PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.

The Ontario-based sportsbook and casino operator, which powers its pointsbet.ca brand through a proprietary platform originally developed by its Australian-based parent company, sought a best-in-class external provider to deliver leading content aggregation and player engagement solutions for the legal Canadian iGaming market.

The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.

This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.

“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”

The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Acquisitions/Merger

Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge

Published

on

petroglyph-development-group-and-great-canadian-entertainment-announce-the-successful-closing-of-the-acquisition-of-chances-maple-ridge

 

Great Canadian Entertainment and Petroglyph Development Group Ltd. confirmed the close of PDG’s acquisition of Chances Maple Ridge. The acquisition marks another milestone in the ongoing collaboration between the two companies. PDG is a wholly owned corporation of Snuneymuxw First Nation and the vehicle through which the Nation builds long-term economic self-determination.

“The closing of this acquisition marks an important moment for Snuneymuxw. Chances Maple Ridge officially becomes part of a growing portfolio that supports our Nation’s long-term prosperity and the well-being of future generations,” said Chief Mike Wyse, Xum’silum, Snuneymuxw First Nation.

Chances Maple Ridge has served the Maple Ridge community since its opening in 2013 and now officially joins PDG’s growing portfolio of gaming and hospitality assets, which includes Casino Nanaimo and Elements Casino Victoria. Great Canadian and PDG have previously announced the execution of agreements for PDG’s acquisition from Great Canadian of River Rock Casino Resort and Great Canadian Casino Vancouver.

“The completion of this transaction marks an important step in PDG’s continued expansion in the Metro Vancouver marketplace, and we are excited for their continued growth in the provincial gaming industry. As was the case with the successful sales of Casino Nanaimo and Elements Casino Victoria to PDG, our team and PDG together invested a tremendous amount of work and cooperation to bring this transaction to a close,” said Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

Revenue generated through Chances Maple Ridge and PDG’s growing portfolio is returned directly to Snuneymuxw, supporting Nation-building and community priorities, including monthly Sulxween (Elder) payments, community distributions, a firewood distribution program, scholarships and bursaries and community maintenance programs.

“Each acquisition strengthens our position and allows us to scale in a thoughtful way that supports long-term economic success for the Nation. With the closing of Chances Maple Ridge, we continue to build momentum as the largest Indigenous gaming operator in B.C. and the largest Indigenous-owned operator in Canada by revenue,” said Erralyn Joseph, President of PDG.

“The successful acquisition of Chances Maple Ridge is the result of the disciplined, strategic approach PDG brings to every transaction. We are building a portfolio that is diversified, sustainable and positioned for continued growth,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.

McMillan served as legal counsel to Great Canadian. McCarthy Tétrault acted as legal counsel and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction, originally announced on October 30, 2025, has received all regulatory approvals from the regulatory authorities.

The post Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania