Latest News
Launch Of Matchbook Brokerage service
Matchbook is delighted to launch Matchbook Brokerage. Alongside its peer-to-peer Exchange, Matchbook offers an exclusive service to match large or bespoke trades that may not be immediately possible on our Exchange markets.
The Matchbook Brokerage team works with specialist counterparties, with the best pricing and liquidity providers in the industry, who are available to lay bets across a wide variety of betting markets or offer unique prices on bespoke trades.
The Matchbook Brokerage service is available Monday to Sunday.
Furthermore, Matchbook Brokerage provides a unique opportunity for operators within the industry who may be looking to hedge any marketing promotion or customer liabilities. This service will allow operators to run bigger promotions, take larger bets, and reduce
operational exposure.
Matchbook’s Head Of Commerical Will Turl said: At Matchbook, we understand that bettors are frustrated at being stake factored by bookmakers or are unable to find the liquidity in the market for their bets. For these customers, we are delighted to be able to launch the Matchbook Brokerage service. Working with industry-leading liquidity providers, our brokerage team will be able to provide customers and operators with a quote for the very biggest of bets. Only last week, we had significant interest in player prop markets for the NBA Finals and facilitated 26 bets and over $100k stakes on those markets. We also had some notable action through our Brokerage service on Royal Ascot. This is the service that the betting industry has been begging for, and Matchbook is pleased to deliver it.
For further information on how the service works and how to get in touch with our team, visit matchbook.com/brokerage Matchbook is a peer-to-peer betting exchange designed for smart bettors who want better value, deeper liquidity and exceptional customer service.
Matchbook is licensed and regulated by the Alderney Gambling Control Commission and the UK Gambling Commission.
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Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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