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Launch Of Matchbook Brokerage service

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Matchbook is delighted to launch Matchbook Brokerage. Alongside its peer-to-peer Exchange, Matchbook offers an exclusive service to match large or bespoke trades that may not be immediately possible on our Exchange markets.
The Matchbook Brokerage team works with specialist counterparties, with the best pricing and liquidity providers in the industry, who are available to lay bets across a wide variety of betting markets or offer unique prices on bespoke trades.
The Matchbook Brokerage service is available Monday to Sunday.
Furthermore, Matchbook Brokerage provides a unique opportunity for operators within the industry who may be looking to hedge any marketing promotion or customer liabilities. This service will allow operators to run bigger promotions, take larger bets, and reduce
operational exposure.
Matchbook’s Head Of Commerical Will Turl said: At Matchbook, we understand that bettors are frustrated at being stake factored by bookmakers or are unable to find the liquidity in the market for their bets. For these customers, we are delighted to be able to launch the Matchbook Brokerage service. Working with industry-leading liquidity providers, our brokerage team will be able to provide customers and operators with a quote for the very biggest of bets. Only last week, we had significant interest in player prop markets for the NBA Finals and facilitated 26 bets and over $100k stakes on those markets. We also had some notable action through our Brokerage service on Royal Ascot. This is the service that the betting industry has been begging for, and Matchbook is pleased to deliver it.


For further information on how the service works and how to get in touch with our team, visit  matchbook.com/brokerage Matchbook is a peer-to-peer betting exchange designed for smart bettors who want better value, deeper liquidity and exceptional customer service.


Matchbook is licensed and regulated by the Alderney Gambling Control Commission and the UK Gambling Commission.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

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This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

Published

on

winspirit-launches-alchemy-of-passion:-a-birthday-campaign-combining-gamification,-rewards,-and-player-engagement

This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.

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