eSports
Austrian startup StreamTV partners with Activision for Call of Duty designs
The Austrian startup StreamTV has established itself as the market leader for stream designs in the gaming and livestreaming sector over the past few years. Now, thanks to the cooperation with Activision®, they offer the first OWN3D Call of Duty official stream designs for the popular game Call of Duty® on own3d.tv (a StreamTV product). This cooperation paves the way for licensed streaming assets.
– New licensed Call of Duty stream designs
– More official Call of Duty overlays, emotes and badges planned
– Worldwide 24-hour Call of Duty Raidathon with streamers to kick things off
Steyr, June 22, 2022 – In 2003, the global publisher Activision launched one of the most popular game series: Call of Duty. Since then, the first-person shooter franchise has been celebrated by millions of gamers, content creators and streamers around the world.Streamers have been showing off their shooter skills live on Twitch, YouTube and other platforms for years. OWN3D (a StreamTV product) is now fulfilling an important need: together with Activision, they present the first officially licensed Call of Duty stream designs.
“This partnership is unique: we are the first and currently the only company that was able to license this kind of product from one of the biggest gaming publishers in the world. From now on, every Call of Duty content creator will have the opportunity to use authentic and
official designs from their favorite game. We are grateful to be able to take this step and are excited to be working with Activision.” – said Thomas Rafelsberger, CEO of StreamTV.
Several Call of Duty overlay packs have been created, featuring some of the most memorable scenes and moments from the series. Streamers will find in there everything they already know from other OWN3D overlay packages: gaming overlays, scene transitions, camera overlays, panels for Twitch, alerts and more. In addition, more Call of Duty stream designs, emotes and badges are in the pipeline.
Worldwide Raidathon with streamers to kick off partnership The launch of this collaboration was marked by a celebratory Call of Duty Raidathon: streamers from around the world used the new overlays live on Twitch while broadcasting Call of Duty. As soon as a content creator finished streaming, they sent a raid to the next content creator also using official Call of Duty overlays, sending the viewers and fans along. This way, viewers got to know new channels and all Call of Duty content creators involved benefited from each other’s support.
OWN3D provided the goods for multiple giveaways during the numerous streams. The special event lasted for a full 24 hours. “Call of Duty is a global phenomenon. What could be more natural than to launch a planet-spanning action? Over 30 streamers brought the new
designs to the screens in a worldwide raidathon at prime time for each of them,” says Call of Duty Raidathon organizer Andreas Mimm, Partnership Manager at StreamTV.
Over 10 000 viewers watched the 24-hour event live. Content creators and their gameplay as well as the designs were the center of attention during the raids. Some of the streamers even surprised the audience: “Spontaneous acts, like composing a new OWN3D alert song live, showcased how much passion the raidathoneers have put into this project. It was heartwarming and phenomenal,” says Mimm, who moderated the event from beginning to end. “The new overlays were well-received by the community and everyone is already curious about the upcoming assets that will be created from OWN3D in the future,” he added.
Image: Some of the official Call of Duty stream designs on own3d.tv
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