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Relax Gaming pens landmark deal with Lottoland

Published

4 years ago

February 22, 2022

Reading Time: 2 minutes

Relax Gaming, the igaming aggregator and supplier of unique content, has further affirmed its industry-leading credentials in a deal to supply its portfolio of games to Lottoland.

The agreement will give the operator group’s 15 million-strong international customer-base access to its award-winning catalogue, including player favourites Temple Tumble, Snake Arena and the blockbuster hit, Money Train 2.

Alongside Relax’s hugely popular in-house titles, Lottoland will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.

The deal is set to significantly boost Relax’s exposure across key jurisdictions, with the Gibraltar-based Lottoland active in 15 markets, several of which are set to be high-priority markets for both partners.

Offering multiple lotteries from around the world, Lottoland also offers premium sportsbook, bingo and casino – with the partnership expected to provide a significant boost to Lottoland’s iGaming offering thanks to Relax’s award-winning catalogue of titles.

Commenting on the partnership, Nadiya Attard, CCO at Relax Gaming sees the announcement as one that will add significant visibility and exemplifies the provider’s continued ambitious plans for market expansion and growth.

She added: “It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base and consistently have such a huge impact in the market through innovation and a high-quality offering.

“Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, CEO of Lottoland, added: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product.

“Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”

Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of honours in recognition of its innovative approach. The studio celebrated more than 15 major award wins last year, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, as well as “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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