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PlayUp Partners with Panther City Lacrosse Club

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PlayUp has announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a Panther City Founding Partner, Fantasy Sport Partner, and eSports Partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the US. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

The partnership represents PlayUp’s first Texas-based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:

  • Prominent logo placement on the Panther City jersey
  • Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games
  • VIP hospitality to further enhance PlayUp’s unparalleled customer service offering
  • In stadium branding including a main entrance brand station, on-field logos, and board signage at regular season and post season home games.

PlayUp USA Chairman Dennis Drazin said the partnership would play a critical role in growing PlayUp’s brand given the large population and love of sport within Texas.

“Texas is an evolving state in terms of sports betting and should legalization occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state,” Drazin said.

“We are thrilled to welcome PlayUp as a Partner of Panther City Lacrosse Club. We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey,” Panther City President and CEO Greg Bibb said.

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Alberta

Gaming Corps wins conditional Alberta iGaming supplier licence

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.

The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada partners with Slota Casino for content and traffic growth

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CasinoCanada.com has entered into a partnership with Slota Casino focused on increasing visibility and directing traffic from non-regulated Canadian markets.

Under the agreement, CasinoCanada will prepare and publish informational materials detailing Slota Casino’s features and game portfolio. The partnership also includes ongoing content development, visibility initiatives and user acquisition activity across CasinoCanada’s media channels.

CasinoCanada is an online casino guide focused on the Canadian market and is operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”

Slota Casino launched in 2024 under GBL Solutions N.V. and operates under a Curacao licence, according to the companies. The platform is operated by the Slota Partners affiliate program and lists more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.

A representative of Slota Casino said: “We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us. The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”

The post CasinoCanada partners with Slota Casino for content and traffic growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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