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PlayUp Partners with Panther City Lacrosse Club

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PlayUp has announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a Panther City Founding Partner, Fantasy Sport Partner, and eSports Partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the US. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

The partnership represents PlayUp’s first Texas-based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:

  • Prominent logo placement on the Panther City jersey
  • Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games
  • VIP hospitality to further enhance PlayUp’s unparalleled customer service offering
  • In stadium branding including a main entrance brand station, on-field logos, and board signage at regular season and post season home games.

PlayUp USA Chairman Dennis Drazin said the partnership would play a critical role in growing PlayUp’s brand given the large population and love of sport within Texas.

“Texas is an evolving state in terms of sports betting and should legalization occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state,” Drazin said.

“We are thrilled to welcome PlayUp as a Partner of Panther City Lacrosse Club. We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey,” Panther City President and CEO Greg Bibb said.

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Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EveryMatrix secures licensing approval in Alberta Canada

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.

The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.

Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.

At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.

The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.

With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.

EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.

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BetGuard

iGaming Ontario Launches BetGuard Self-exclusion Tool

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iGaming Ontario has launched BetGuard, a tool that enables individuals aged 19 and older to voluntarily opt out of all Ontario regulated online gaming platforms through one online portal. By opting out through BetGuard.ca, players are prevented from accessing their existing accounts, creating new accounts, or receive marketing communications from any regulated igaming site in Ontario. This launch supports the government’s commitment to protecting players through strong and responsible gaming safeguards.

“BetGuard is designed with one simple principle in mind: if you need take a break from the entire regulated igaming market, you can. Player choice is key to the sustainability of our market, and that includes the choice to opt out,” said iGaming Ontario President and Chief Executive Officer Joseph Hillier.

BetGuard benefits:

• Offers a dedicated website where anyone 19 years of age and older can opt out of online gaming in a few minutes without the need to visit individual igaming websites.

• Incorporates all igaming websites in Ontario’s regulated market, including OLG’s.

• Allows Ontarians to choose to opt out of online gambling for a term of 6 months, 1 year, 5 years or a custom term.

• Informs operators not to send direct marketing to individuals who have opted out.

• Offers a dedicated customer care line.

The launch of BetGuard reflects a shared commitment across government, industry and the responsible gaming community to provide Ontarians with an igaming market that has robust safeguards the unregulated market does not.

Ontario’s open and competitive igaming market has generated $262 million in 2025-26 in revenue that has been re-invested back into the province. The Government of Ontario has also invested over $421 million since 2018 in initiatives such as gambling-related public education and awareness programs, responsible gaming support, campaigns, and research.

The post iGaming Ontario Launches BetGuard Self-exclusion Tool appeared first on Americas iGaming & Sports Betting News.

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