Canada
NYS OASAS Launches “Stick to the Game Plan” Campaign
The New York State Office of Addiction Services and Supports (NYS OASAS) has announced the launch of the “Stick to the Game Plan” campaign. The goal of this new multi-faceted campaign is to bring awareness to problem gambling and how to prevent it, and to help direct people in need to problem gambling services.
“As gambling opportunities continue to expand, it is essential that we remind people about the importance of gambling responsibly, and the steps they can take to help avoid risks of developing a gambling addiction. It is also equally important for parents to talk with their children about gambling. This new campaign will give people the tools they need to help prevent problem gambling, as well as direct them on where to find help if they need it,” OASAS Commissioner Chinazo Cunningham said.
“Stick to the Game Plan” is a digital, radio, and social media campaign which will run through April 1, 2022. It is designed to increase awareness of the risks of problem gambling and provide tips on how to prevent gambling harms. The campaign will highlight responsible gaming tips including setting limits on the amount of time and money one plans to spend gambling, limiting the use of alcohol and other substances while gambling, and reminding the public that gambling is not for those under 21 years old.
“For some, gambling is a recreational activity that just involves a fun night out. For others, it can lead to financial ruin for both themselves and their families. This prevention campaign provides the tools to make a plan that allows recreational gamblers to have fun, but also ensure their future financial health,” Assemblymember Phil Steck said.
“This timely and necessary initiative from OASAS to educate New Yorkers on problem gambling and where to find help is commendable and will save many New Yorkers from financial ruin and worse,” Senator Pete Harckham said.
The campaign also directs people in need on how to find help, including via the NYS HOPELine and through New York State’s regional Problem Gambling Resource Centers.
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Alberta
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.
The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.
At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.
The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
EveryMatrix secures licensing approval in Alberta Canada
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.
The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.
Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.
At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.
The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.
EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.
BetGuard
iGaming Ontario Launches BetGuard Self-exclusion Tool
iGaming Ontario has launched BetGuard, a tool that enables individuals aged 19 and older to voluntarily opt out of all Ontario regulated online gaming platforms through one online portal. By opting out through BetGuard.ca, players are prevented from accessing their existing accounts, creating new accounts, or receive marketing communications from any regulated igaming site in Ontario. This launch supports the government’s commitment to protecting players through strong and responsible gaming safeguards.
“BetGuard is designed with one simple principle in mind: if you need take a break from the entire regulated igaming market, you can. Player choice is key to the sustainability of our market, and that includes the choice to opt out,” said iGaming Ontario President and Chief Executive Officer Joseph Hillier.
BetGuard benefits:
• Offers a dedicated website where anyone 19 years of age and older can opt out of online gaming in a few minutes without the need to visit individual igaming websites.
• Incorporates all igaming websites in Ontario’s regulated market, including OLG’s.
• Allows Ontarians to choose to opt out of online gambling for a term of 6 months, 1 year, 5 years or a custom term.
• Informs operators not to send direct marketing to individuals who have opted out.
• Offers a dedicated customer care line.
The launch of BetGuard reflects a shared commitment across government, industry and the responsible gaming community to provide Ontarians with an igaming market that has robust safeguards the unregulated market does not.
Ontario’s open and competitive igaming market has generated $262 million in 2025-26 in revenue that has been re-invested back into the province. The Government of Ontario has also invested over $421 million since 2018 in initiatives such as gambling-related public education and awareness programs, responsible gaming support, campaigns, and research.
The post iGaming Ontario Launches BetGuard Self-exclusion Tool appeared first on Americas iGaming & Sports Betting News.
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