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OR Esports Teams Up with KFC India

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OR Esports has announced fast-food franchise KFC India as its “Winner Winner Chicken Dinner” (WWCD) sponsor for 2022.

As sponsors, KFC would support streaming of gaming events, provide unique jerseys for players to wear their excitement and also perhaps surprise players with a digital avatar of Colonel Sanders! As brands in India battle for Gen Z’s attention, being the “Winner Winner Chicken Dinner” sponsor puts KFC India in the very battleground where all the action is taking place. As makers of the World’s Tastiest Chicken, KFC India will now be inducing some “crispiness” in the gaming arena as well, giving their young netizen consumers an opportunity to enjoy their KFC Bucket and have it too!

“KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative. Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic. And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good,” Moksh Chopra, Chief Marketing Officer at KFC India, said.

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In today’s competitive arena, winning a battle royale match is no easy task, outlasting other players requires cunning, skill, and exceptional coordination. “Winner Winner Chicken Dinner” is a popular phrase gamer’s shout to celebrate a victory in one of India’s most popular multiplayer battle royale games Battlegrounds Mobile India (BGMI). This collaboration enables the brand to engage with the fast-growing gaming audience via direct connection with their favourite game and convert them into loyal customers in the longer run.

“To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands. Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community. With a shared passion for gaming and finger lickin’ good food, we’re excited about the incredible fan experiences and milestones we will accomplish together,” Kasturi Rangan, CEO at OR Esports, said.

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LEON Esports announces partnership with Portuguese CS2 Team SAW

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LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.

Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.

This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.

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The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.

With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.

The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on European Gaming Industry News.

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LEON Esports announces partnership with Portuguese CS2 Team SAW

Published

on

leon-esports-announces-partnership-with-portuguese-cs2-team-saw

 

LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.

Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.

This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.

The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.

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With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.

The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on Gaming and Gambling Industry in the Americas.

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Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024

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  • BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia

  • The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event 

Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).

This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.

Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.

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The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.

James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”

Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”

BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.

With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.

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The post Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.

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