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Better Change Appoints Lee Willows to its Board of Directors

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Gambling harm prevention organisation Better Change has appointed Lee Willows to its Board of Directors as a Non-Executive Director.

Willows will work to incorporate his three-decade experience in education and lived experience of problem gambling into his new role, having founded the Young Gambler’s Education Trust (YGAM) in 2014, serving as Chief Executive of the organisation until October of this year.

Additionally, the new hire was the Founder and Managing Director of YGAM’s corporate training service provider YGAM Innovation Limited, and is currently the Executive Chair and Founder of ESG Gaming, a not-for-profit Community Interest Company (CIC).

Upon leaving YGAM two months ago, Willows detailed that the charity had entered its “third strategic cycle” which would see it expand its safer gambling training services with BetKnowMore UK.

Commenting on his new role, he remarked: “It is a real privilege to be signing up for the gifted group at Superior Adjust. Its Founder and I have acknowledged each and every other for numerous decades and what I am significantly amazed by is Superior Change’s mission and values as a social enterprise.

“I am fully committed to contributing to their journey and collectively we are hunting ahead to working with stakeholders to even further strengthen participant security and social accountability.”

Welcoming Willows to the board, Better Change Founder Victoria Reed, said: “On behalf of the entire team at Better Change, we are honoured to have Lee Willows join our Board of Directors.

“His achievements in our sector have been second to none and we look forward to working with him to keep player protection and sustainability at the heart of the gaming industry.”

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Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026

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Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in 5 categories at the GamingTECH CEE Awards 2026. The awards form part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.

The company has been nominated in the following categories:

  • Best Online Casino Provider in CEE
  • Online Casino Innovator of the Year (CEE)
  • Best iGaming Platform Provider (PAM) in CEE
  • Best Live Casino Provider in CEE
  • Best Sports Betting Provider in CEE

These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.

“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”
—Anastasiia Poltavets, CMO, Atlaslive

The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets.

Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page.

The winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.

Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.

About Atlaslive

Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, and Payment Systems. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Atlaslive Marks Responsible Gambling Day and Reaffirms Long-Term Commitment

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On February 17, Atlaslive joined the global iGaming community in recognizing Responsible Gambling Day—a moment to reflect not only on industry growth but on how that growth is managed. Sustainable expansion is not driven by scale alone; it relies on responsibility, transparency, and player empowerment.

This year, regulators, operators, and advocacy organizations across Latin America and Europe emphasized the same principle: effective player protection depends on prevention, education, practical safeguards, and transparent processes.

As regulatory frameworks mature, licensing requirements increasingly embed stronger transparency and player protection standards. This reflects a shared understanding that regulated gambling can only succeed when operators, platform providers, and regulators align around harm prevention.

At Atlaslive, responsible play is embedded within the platform architecture. Configurable player limits and self-exclusion checks connected to market-standard exclusion systems ensure that users retain control over their participation. The objective remains consistent: gaming should remain entertainment, not a loss of control.

Industry-wide progress in age verification, automated safeguards, and compliance standards signals positive momentum. As regulatory expectations rise, trust becomes the foundation for sustainable engagement.

At Atlaslive, compliance is embedded directly into the platform’s architecture.

This includes:

  • GDPR-compliant data handling, ensuring strict data protection and privacy standards across regulated markets.
  • Built-in responsible gaming controls at the account level, allowing users to set deposit limits, session time limits, cooling-off periods, and self-exclusion preferences.
  • Automated self-exclusion verification, including regulatory API integrations where required, preventing re-registration when exclusion is active.
  • Real-time behavioral monitoring tools, enabling operators to identify and address potentially problematic gaming patterns.
  • System-level enforcement of player decisions, ensuring that activated restrictions cannot be overridden manually.

These safeguards operate automatically and consistently, reducing ambiguity and supporting transparent enforcement of regulatory standards.

As expectations continue to rise across markets, responsibility becomes measurable through system design, automated controls, and clear accountability. This structure contributes to a more stable and sustainable gaming environment.

“Responsible Gambling Day isn’t about a one-day marketing message. It’s about a year-long commitment — one that operators, regulators, and technology providers share. When the industry embraces responsible play not as a burden but as a foundation, we move closer to a future where gaming remains a source of entertainment, not a cause of harm.”
— Anastasiia Poltavets, CMO, Atlaslive

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Atlaslive Heads to SBC Summit Rio 2026 to Connect with the LATAM Market

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Atlaslive, a leading provider of scalable iGaming platform infrastructure, will participate in SBC Summit Rio 2026, taking place March 4–5, 2026, at Riocentro in Rio de Janeiro, Brazil. The summit is set to welcome thousands of professionals from the iGaming and sports betting sectors.

In Rio, Atlaslive representatives will meet with operator teams, partners, and other stakeholders involved in shaping the regional market.

Attendees can engage with the team to explore the Atlaslive platform ecosystem, covering Sportsbook, Casino, Risk Management, CRM, and Payments. The discussions will highlight how these elements operate as a unified infrastructure in daily business environments, alongside practical considerations such as handling traffic surges, meeting regulatory requirements, and optimizing player lifecycle processes.

“SBC Summit Rio brings together teams who are actively building and scaling in the region. For us, it’s an opportunity to exchange practical insights and discuss how infrastructure decisions impact performance in fast-moving markets.”
Bruno Almeida, Head of Sales LATAM,  Atlaslive

The team also invites participants to stop by the Business Lounge to connect, recharge between sessions, and continue conversations that define this year’s summit agenda.

Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. The all-in-one solution is available via White Label, Turnkey, and Sportsbook API Integration, giving operators full control over their operations, markets, and growth strategy.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, and Payment Systems. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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