888 Holdings PLC

888 Secures Sports Betting License in Virginia

Published

3 years ago

December 3, 2021

888 Holdings PLC has announced that it has been awarded a provisional sports betting license from the Virginia Lottery.

While a relatively new sports betting market, sports betting in Virginia has already experienced significant growth, 888 said.

According to the Virginia Lottery, over USD1.95 billion has been wagered to date, including USD293 million in September 2021 – a 61% increase on the month prior.

The head of US at 888, Yaniv Sherman, said: “We are delighted to have been awarded our license by the Virginia Lottery. This is an important milestone for 888 which enhances our foothold in the US online sports betting and i-gaming market.

European Gaming Congress 2024 (Warsaw, Poland)

“There is a growing sports betting fanbase in the state and I firmly believe that SI Sportsbook, supported by our partners at Sports Illustrated, will offer a unique and differentiated experience to our customers which will be well-received.”

In June, 888 announced a strategic partnership with Authentic Brands Group, owner of the Sports Illustrated magazine brand, to extend the Sports Illustrated brand into betting and gaming. SI Sportsbook was first released in Colorado in September, providing a world-class betting experience to SI customers in Colorado. The partnership will launch SI Sportsbook in Virginia in 2022.

888 Holdings PLC

888 Renews Partnership with CFL

Published

6 months ago

September 10, 2024

GamingAmericas.com

Bettors in Ontario will be able to turn to evoke plc (888) for their sports wagering needs this season. The global betting and gaming company, formerly known as 888 Holdings plc, has re-signed with the Canadian Football League (CFL) as one of its Authorized Gaming Operators, offering fans premiere gaming and betting experiences to further their CFL fandom.

Since 1997, 888 has put fans, gamers, and bettors first through proprietary technology and engaging content across its various Casino, Sports, and Poker products. As part of the partnership, 888 presented Pre-Season Futures on CFL Game Zone in the leadup to the campaign. The fan-favourite free-to-play predictor tested fans’ knowledge of the league and allowed them to forecast how the season will play out.

During the regular season, 888casino will appear on CFL sidelines and broadcasts in contests featuring the three Ontario-based clubs – the Hamilton Tiger-Cats, the Ottawa REDBLACKS, and the Toronto Argonauts. 888casino will also receive prominent promotional placement during any Ontario-based East Division postseason matchups (the Semi-final on November 2 and the Final on November 9) on the road to the Grey Cup.

“888 has opened the doors to new sports wagering and entertainment opportunities for CFL fans, and we’re thrilled for the possibilities ahead as we build upon this partnership and engage more audiences across Ontario,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“We are thrilled to continue our partnership with the CFL for a second season, placing 888casino at the forefront of this collaboration. The synergy between the CFL’s dynamic brand and 888casino’s innovative online offering provides fans with unparalleled entertainment. We are committed to enhancing the excitement of the game, ensuring that CFL enthusiasts can enjoy high-quality gaming experiences that keep the thrill alive beyond the field,” said Roi Nadler, Head of Canada at evoke.