AxiumAI, a leader in AI-driven sportsbook engagement, has introduced AxChat, a context-aware conversational interface that redefines how players interact with sports betting platforms.

Designed to handle the scale and intensity of major global tournaments, AxChat goes beyond traditional menu-driven navigation by enabling natural-language conversations. Players can ask questions in real time, receive tailored guidance, explore markets, interpret match dynamics, and place bets seamlessly—all within a single interface.

AxChat provides instant clarity and personalised recommendations, fast access to deep-linked bets, and one-click transaction capabilities. Its context-aware insights cover pre-match and in-play markets, including Bet Builders, helping operators capitalise on high-traffic events like the expanded 48-team World Cup with over 100 matches.

By linking conversation directly to the bet slip and account, AxChat allows users to access bet history, payments, limits, and promotions without leaving the interface. Unlike generic AI chat solutions, AxiumAI develops its tools based on hands-on sportsbook experience, ensuring AxChat addresses both player engagement and commercial performance.

The solution is globally scalable and integrates seamlessly with AxiumAI’s proprietary engagement engine, Verso, enabling dynamic content, narratives, and propositions to be delivered across all sportsbook touchpoints. Together, AxChat and Verso combine conversational intelligence with autonomous guidance, turning real-time insights into actionable bets and enhancing player engagement.

Adam Lewis, CEO of AxiumAI, said:
“AxChat represents a new UX paradigm for sportsbooks. With the expanded World Cup bringing more matches, unfamiliar teams, and a surge in recreational players, traditional navigation is no longer enough to engage audiences or support confident betting decisions.

“By allowing players to interact naturally and receive instant, context-aware responses, AxChat removes friction at the moment of intent. It gives players confidence while giving operators a powerful engagement layer that drives deeper market exploration, higher interaction, and increased pre-match and in-play NGR—without relying on bonus spend.”

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BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.

Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.

Strategic showcase: brands and partners on display

Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.

Key announcements & product launches

• Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.

• Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.

• AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.

• 16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.

• BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.

Why it matters for operators

The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.

Event close and next steps

The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.

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Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.

The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.

Solving the Scaling Challenge

Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.

By handling routine tasks like account verification, promotion queries, and password resets, the platform:

• Reduces Handle Times: Instant responses lead to higher player satisfaction.

• Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.

• Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.

Dual-Module Strategic Deployment

Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:

1. gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.

2. gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.

This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.

A Proven Industry Partner

The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:

“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”

Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”

Experience gameLM at ICE Barcelona 2026

Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.

Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.

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