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BOLD NEW IN-GAME AD PLATFORM REVEALED BY PLAYSTACK

Published

4 years ago

November 30, 2021

Reading Time: < 1 minute

Leading videogame publisher Playstack today proudly announces the launch of its innovative new advertising technology for developers – the ‘Interact’ SDK – which offers real world redeemables that reward players for interacting with (rather than being interrupted by) in-game advertisements.

Advertising plays an increasingly important role in game monetisation, however Playstack believes there can be better, less interruptive ways of integrating ads.

Interact has been designed to offer developers a new way to monetise whilst making gaming sessions more immersive and rewarding; seamlessly integrating brands into games. This lightweight, easy to integrate SDK gives developers three new advertising alternatives; virtual display advertising, full level takeovers and real world rewards. Developers get engagement and revenue, brands get new customers and players get free stuff.

The Interact technology also gives developers a free, powerful and integrated way to cross promote their own games and apps; allowing them to engage even more with their ever growing audiences.

“Serving ads to gamers has increasingly become like the Wild West. Players are seeing ads interrupt their mobile gaming experience, causing people to skip them, ignore them, or even churn from the game completely. We intend to change that,” said Harvey Elliott, CEO of Playstack. “Our ethos compels us to search out better ways to serve both developers and players – so we’re thrilled to launch Interact as a serious alternative for integrating advertising into games.”

The brand partnership team at Playstack have years of experience and an intuitive understanding of how to integrate brands into games from their work with Playstack’s own portfolio of games. They know how to deliver a branded in-game experience which delights and rewards players and generates real campaign value for brands. Through Interact they are bringing this network of partners and campaign know-how to games developers worldwide.

casino

Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party

Published

29 minutes ago

April 15, 2026

Wladimir P.

plaza-adds-monday-night-raw-ticket-raffle-to-wrestlemania-42-viewing-party

Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.

Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.

The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.

On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.

Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.

Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.

Relevant data as follows:

Plaza Hotel & Casino WrestleMania viewing party details: https://www.plazahotelcasino.com/entertainment/wrestlemania-viewing-party/ Primary source for ticketing, schedule, and pricing referenced in the article.
WWE Monday Night RAW: https://www.wwe.com/shows/raw Official WWE show page to support the RAW reference and event context.
T-Mobile Arena events calendar: https://www.t-mobilearena.com/events Venue source to corroborate event location and provide broader event context.
Plaza Hotel & Casino: https://www.plazahotelcasino.com/ Company homepage for readers seeking more information on the property hosting the viewing parties.

The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

MEGA hires Leapfox founder Patrick Collins as VP of Growth

Published

29 minutes ago

April 15, 2026

Wladimir P.

mega-hires-leapfox-founder-patrick-collins-as-vp-of-growth

The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

MEGA (Mobile, Esports and Gaming Alliance): https://themega.global/ Official company site to support the appointment and provide background on MEGA.
Esports Awards: https://esportsawards.com/ Official site for one of the properties referenced in connection with MEGA.
MOBIES: https://mobies.com/ Official site for the Mobile Gaming Awards referenced alongside MEGA.

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

iGaming

Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid

Published

29 minutes ago

April 15, 2026

Wladimir P.

soft2bet-adds-five-brands-in-q1-2026-and-lines-up-alberta-licensing-bid

Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results.

In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro and QuickCasino. The company said the rollouts were part of a localized approach aligned with player behavior and regulatory environments.

Soft2Bet also announced four sponsorships aimed at strengthening regional visibility. In Canada, it partnered with the Oshawa FireWolves and Rock League Curling. In Romania, it renewed its partnership with football club CFR Cluj. In Denmark, it cited brand exposure through the Betinia League and CampoBet Division.

For Q2 2026, Soft2Bet said it has submitted a license application in Alberta, Canada, and is evaluating Spain and Portugal. The company also said it plans to offer players a gamified tournament module for the upcoming FIFA World Cup, designed to extend engagement beyond traditional sportsbook formats.

Soft2Bet did not disclose revenue, active user metrics, or market-by-market performance data in the release.

Relevant data as follows:

Soft2Bet: https://soft2bet.com/ Company site for background, brand portfolio, and corporate updates referenced in the release.
Alberta iGaming (AGLC) – regulatory information: https://aglc.ca/ Official Alberta Gaming, Liquor and Cannabis information relevant to the stated Alberta license application.
Swedish Gambling Authority (Spelinspektionen): https://www.spelinspektionen.se/en/ Regulator context for the Sweden brand launch mentioned (Lodur).
Romanian National Gambling Office (ONJN):https://onjn.gov.ro Regulatory reference for Romania activity and brand launch (Zinx).