Latest News

More than a quarter of a million people now registered with GAMSTOP

Published

4 years ago

November 30, 2021

Reading Time: 2 minutes

More than 250,000 people have chosen to self-exclude from online gambling by registering with GAMSTOP, a significant milestone in the scheme’s three-year history.

GAMSTOP has seen a spike in registrations in 2021 compared to previous years, with more than 67,000 people signing up to GAMSTOP in 2021, compared to 51,000 in 2020.

March of 2021 has been the second highest registration month in the scheme’s history to date, with 7,047 registrations. Of the 250,000 people to register with GAMSTOP, more than 228,000 are currently self-excluding through the service.

With GAMSTOP now in its fourth year of operation, the continued rise in registrations highlights its importance as a safety net to those at risk from gambling-related harm.

GAMSTOP works closely with financial services organisations and treatment providers, including Citizens Advice, Gamcare, the Northern Gambling Clinic, Gordon moody, Peer Aid and Betknowmore. The TalkBanStop project, in collaboration with Gamcare and Gamban, has also helped to raise awareness of GAMSTOP’s services this year.

Several football clubs have pledged their support to raising awareness of GAMSTOP through formal partnerships, including: Crystal Palace, Brentford, Luton, Middlesbrough, QPR, Morecambe, Preston North End’s Foundation, Bolton Wanderers, Milton Keynes Dons and Harrogate Town.

Fiona Palmer, CEO of GAMSTOP, said:

“The registration levels are higher than anticipated this year, though we cannot pinpoint one specific reason for this. We have developed the scheme to make it easier to register and have worked hard on raising our profile to make sure we are more visible to those who might need us. The effects of the pandemic might also have something to do with the rise.

The independent evaluation which took place during the first 3 months of this year showed us how effective our consumers felt the scheme had been to their ongoing recovery. This was very reassuring to the GAMSTOP team, the wider stakeholders and hopefully anyone thinking about registering. We are fully committed to improving the GAMSTOP service to make it even better next year.”

Africa

EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

Published

29 minutes ago

April 28, 2026

Wladimir P.

everymatrix-goes-live-with-betsson-africa-platform-rollout-in-cameroon

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Lewis Chief Executive Officer at AxiumAI

AxiumAI links up with ComeOn Group on real-time sportsbook personalisation

Published

29 minutes ago

April 28, 2026

Wladimir P.

axiumai-links-up-with-comeon-group-on-real-time-sportsbook-personalisation

Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions.

AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform.

The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across key moments in the player journey and during sporting events.

AxiumAI said its technology has been integrated into ComeOn Group’s platform to complement in-house capabilities, enabling real-time contextual interactions across both pre-match and in-play events. ComeOn Group positioned the rollout as part of its continued investment in its proprietary sportsbook, following recent enhancements in trading, platform performance and product features.

Adam Lewis, Chief Executive Officer at AxiumAI, said: “We’re pleased to be supporting ComeOn Group in advancing their personalisation strategy. Their strong proprietary platform and product vision provide a solid foundation for deploying agentic engagement capabilities. We look forward to continuing the collaboration and supporting the next phase of their sportsbook development.”

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is an important part of how we continue to evolve the player experience. Our focus is on delivering relevant and timely interactions in a way that supports engagement while remaining aligned with our responsibilities as an operator. AxiumAI’s technology complements our existing capabilities and integrates well with our proprietary platform. As we continue to develop our sportsbook offering, partnerships like this play a role in enabling scalable and real-time engagement.”

The post AxiumAI links up with ComeOn Group on real-time sportsbook personalisation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game release

Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers

Published

29 minutes ago

April 28, 2026

Wladimir P.

habanero-rolls-out-prosperity-horse-slot-with-accumulating-wild-multipliers

Habanero has released Prosperity Horse, a high-volatility 7×5 slot featuring an accumulating multiplier Wild mechanic and expanding feature set across the base game and free spins.

The game runs 28–58 paylines and is built around the Prosperity Horse Wild, which locks in place on winning combinations and increases an in-game multiplier as additional Wilds land. The multiplier does not reset between spins, with Multiplier Gates appearing at random on the reels to help boost the multiplier further.

Prosperity Horse also includes a Red Envelope mechanic that can award instant cash prizes or convert into high-value symbols. Three or more scatter symbols trigger the Free Spins feature, where expanding symbols appear more frequently and multipliers continue to increase.

For operators, the title integrates Habanero tools including Jackpot Race and a Buy Feature.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Prosperity Horse builds on a clear set of mechanics that are easy to understand but offer strong potential as the game progresses.

“The combination of expanding symbols and multipliers gives players a consistent sense of development throughout each session while still delivering the level of volatility that many players are looking for.”

The post Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.