Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem

RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.

The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.

Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.

Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”

“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.

“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”

Bally’s Intralot S.A. has announced that its Canadian subsidiary, Intralot Canada Ltd., has signed a new contract with the British Columbia Lottery Corporation (BCLC) for the provision of Shared Services, an integrated model governed by BCLC, to accelerate the continued evolution of its lottery technology and to strengthen lottery operations, for the benefit of players across the Province.

Under the agreement, Intralot Canada will deliver end-to-end operational and technical support across BCLC’s lottery technology encompassing both lottery and technology operations. The contract further includes structured roadmap delivery for the ongoing enhancement of lottery technology and the seamless integration of new capabilities — ensuring BCLC remains at the forefront of lottery innovation.

Pat Davis, President and CEO of BCLC, said: “This collaborative Shared Services model represents a significant advancement in BCLC’s digital transformation journey. BCLC looks forward to continuing its partnership with Bally’s Intralot in service of a more efficient, streamlined, and resilient operating framework that delivers an elevated experience for our players across both our retail and digital channels.”

“This contract builds on the long-standing successful partnership between BCLC and Bally’s Intralot, and enhances our presence in the Canadian market. We are committed to delivering our best-in-class, fully integrated Shared Services model in support of the responsible growth of the Lottery and the good causes it serves across the Province. This is an exciting new chapter for both organizations, and we look forward to the journey ahead,” said Robeson Reeves, CEO of the Bally’s Intralot group.