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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth
Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”
BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.
Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”
“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”
“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”
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Funky Fortunez
PG Soft releases Funky Fortunez slot with Prize symbol upgrades
New 4×4 slot includes free spins, locked positions and a stated max win of 2,000x the initial bet.
PG Soft has released a new slot, Funky Fortunez, adding another title to its mobile-focused catalogue.
The game uses a 4×4 symbols combination format and includes Prize symbols that the studio says can carry wins of up to 500x the bet amount per symbol, with a stated maximum win of 2,000x the initial bet.
PG Soft said the Prize Symbol mechanic is built around symbol position activation: winning symbols activate their positions, the first activation marks the position, and the second converts it into a Prize symbol. When no further winning combinations remain, each Prize symbol pays a prize ranging from 0.2x to 8x.
Before a Prize symbol pays, it can be upgraded to a Gold Prize symbol (10x to 50x) or a Platinum Prize symbol (100x to 500x), according to the company.
The slot also includes a Free Spins Feature. PG Soft said three Scatter symbols trigger 10 free spins, with each additional Scatter awarding two more. During free spins, any marked positions and Prize symbols remain locked for the duration of the feature, with the Prize Upgrade Feature able to trigger on every winning free spin. Free spins can be retriggered.
PG Soft’s spokesperson commented: “Funky Fortunez is a celebration of the hip-hop genre, which we expect to dominate the charts for a long time. The Prize Symbol mechanic is the beat that drives the game, as players look for big returns of up to 500x per symbol, with a maximum win of 2,000x the initial bet.”
The post PG Soft releases Funky Fortunez slot with Prize symbol upgrades appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dr. Ralph Thomas
San Diego County Honors Quick Custom Intelligence for Innovation
Quick Custom Intelligence (QCI), a leading provider of AI-driven solutions for the gaming and hospitality industries, has been recognized by the County of San Diego with a prestigious Certificate of Recognition for Excellence Through Innovation.
The award, issued by the San Diego County Assessor/Recorder/County Clerk’s Office under Jordan Z. Marks, honors QCI for outstanding service, innovation, and contributions to the community.
Quick Custom Intelligence was recognized for its organizational excellence and continued advancement of cutting-edge technologies that support data-driven decision-making across the gaming and hospitality sectors.
These honors reflect QCI’s ongoing commitment to innovation, excellence, and community impact. Through its powerful enterprise platform, QCI continues to help organizations unlock actionable insights, optimize operations, and deliver enhanced customer experiences.
“This recognition is a testament to the incredible work of our entire team and our shared mission to innovate with purpose. We are proud to contribute to a thriving San Diego community while pushing the boundaries of what’s possible with data and technology,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI.
The post San Diego County Honors Quick Custom Intelligence for Innovation appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment
Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio
Caesars Entertainment Inc. announced the opening of a new in-person Caesars Sportsbook located inside Northfield Park Racino near Cleveland through a new partnership with Clairvest Group Inc. As an official sports betting partner of the Cleveland Cavaliers, the launch expands Caesars’ presence in the Buckeye State and is an ideal complement to the Caesars Sportsbook mobile app.
Designed for today’s sports fan, Caesars Sportsbook at Northfield Park Racino delivers a premium in-person sports wagering and viewing experience powered by Caesars’ best-in-class technology. The new sportsbook features an expansive LED video wall, five staffed betting windows and a fleet of Caesars Sportsbook self-service betting kiosks, available for 24/7 wagering. Guests can access a diverse menu of sports wagering markets with convenient mobile app account deposits and withdrawals and earn Caesars Rewards with every wager.
“Northfield Park Racino gives us a strong new venue to connect with Northeast Ohio sports fans in a high-traffic entertainment destination. Its location just outside Cleveland, a market defined by some of the most passionate sports fans in the country, pairs our industry-leading technology with a lively atmosphere that enhances how fans watch and wager on sports throughout the year,” said Eric Hession, President of Caesars Digital.
“We’re excited to partner with Caesars Sportsbook to bring even more energy and excitement to our guest experience. This collaboration is a strong addition to our Overtime Bar and Grill, enhancing the overall sports fan atmosphere and entertainment offering,” said Kevin Brady, GM at Northfield Park Racino.
Caesars Sportsbook users will enjoy unmatched rewards redeemable through their sports wagering activity via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed in-person at Caesars Sportsbook at Northfield Park or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.
The post Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio appeared first on Americas iGaming & Sports Betting News.
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