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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

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Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”

BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.

Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”

“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”

“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”

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SportsGrid to return to NEXT NYC 2026

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Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.

This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.

Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.

Confirmed speakers include:

  • Adam Greenblatt, CEO of BetMGM;
  • Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
  • Benjie Cherniak, Principal at Avenue H Capital;
  • Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
  • Roger Ehrenberg, Managing Partner at Eberg Capital;
  • Ramy Ibrahim, Managing Director at Moelis & Company;
  • Joey Levy, Founder and CEO of Betr;
  • and Gavin Isaacs, Former CEO of Entain.

The programme will also feature voices from across the regulatory, legal and association landscape including:

  • Tres York, VP of Government Relations at the American Gaming Association;
  • Paul Burns, President & CEO of the Canadian Gaming Association;
  • Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
  • and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.

From the casino floor to emerging tech and capital markets, sessions will also include:

  • Brooke Hilton, Head of Casino at PointsBet Canada;
  • Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
  • Davis Catlin, Managing Partner at Discerning Capital;
  • Jeffrey Haas, Venture Partner at DreamCraft VC;
  • Jamison Selby, CEO of Rubystone;
  • Desiree Dickerson, Founder of THNDR;
  • Kevin Scott, Chief Technology Officer at PGA of America;
  • and Darren Woodson, Former NFL Player.

“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.

For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/

 

The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.

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GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region

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GR8 Tech will exhibit at Booth 103 at SAGSE Latam on March 18–19 in Buenos Aires, Argentina.

With Latin America a major growth market for the company, GR8 Tech brings regional expertise and the full platform ecosystem to the floor to showcase capabilities that turn ambitious operators into the next iGaming Champions.

Five flagship solutions make up the lineup, each built for operators competing in dynamic, high-growth markets:

  • ULTIM8 Sportsbook—Flexible, high-performance sportsbook perfect for fast-moving Latam markets
  • Hyper Turnkey—End-to-end iGaming business infrastructure for fast, reliable market entry and operations
  • Crypto Turnkey—A platform built to attract and retain VIP and crypto-first players
  • Aff.Tech—Affiliate management that tracks performance and optimizes acquisition across channels
  • Infinite Casino Aggregation—A wide game catalog accessible through a single integration

Each solution is part of GR8 Tech’s Platform for Champions—a proposition that goes beyond technology into expertise, genuine partnership, and a community built around pushing each other to the top.

“When people talk about Latam iGaming, Brazil often gets most of the attention, but the opportunity across the rest of the region is substantial and largely underserved by platforms built for larger markets,” said Yevhen Krazhan, CSO at GR8 Tech. “SAGSE Latam is the right room to bring the conversation to the potential of markets like Argentina, Chile, Colombia, Paraguay, Peru, Uruguay, and we’re looking forward to connecting with new partners.”

Book a meeting with the GR8 Tech team at SAGSE Latam and start your move to dominate the region.

 

The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Americas iGaming & Sports Betting News.

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Grant Stousland Founder & CEO Slot Check

SCCG Partners with Slot Check to Accelerate Global Adoption of Real-Time Slot Performance Intelligence Platform for Players

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SCCG Management, a global advisory firm specializing in gaming, sports betting, iGaming, and emerging gaming technologies, today announced a strategic partnership with Slot Check, Inc., a real-time slot performance intelligence platform delivering actionable machine-level insights directly to players and operators.

Through this partnership, SCCG will provide global business development, advisory support, and strategic distribution services to accelerate adoption of the Slot Check platform across commercial and tribal gaming markets. SCCG will facilitate introductions to casino operators, loyalty platforms, and strategic technology partners within its global network to support commercial deployment, integration opportunities, and long-term market expansion.

Slot Check delivers real-time slot performance analytics at the individual machine level, empowering users with detailed insights including Return to Player (RTP), Payout to Player (POP), win-per-spin metrics, jackpot performance, volatility profiles, machine trends, and multi-timeframe data ranging from hourly performance to 30-day analytics and since-last-jackpot reporting. It’s sports analytics for slots.  The platform enables players to sort, filter, rank, and track every machine on a casino floor while also tagging favorite slots and monitoring personal play history.  The player engagement Slot Check creates increases visits, coin in, and actual win – and every other KPI in between.

Designed as a progressive website application for seamless deployment, Slot Check provides casinos with a player engagement tool that enhances transparency, increases time-on-device, and supports loyalty-driven gamification initiatives. The platform can integrate within existing loyalty environments, positioning it as a force multiplier for casinos seeking to modernize the slot floor experience without requiring native app distribution.

“The slot floor remains the financial engine of the casino, yet player-facing innovation has historically lagged behind other verticals,” said Stephen Crystal, Founder and CEO of SCCG Management. “Slot Check introduces a powerful layer of transparency, engagement, and data intelligence that aligns with the modern player’s expectations. Through our global operator relationships and distribution platform, we’re excited to help position Slot Check as a leading innovation partner across commercial and tribal gaming enterprises.”

In addition to global business development, the partnership includes a coordinated marketing and lead generation strategy leveraging SCCG’s media assets, newsletters, and sales channels. Slot Check will receive ongoing brand visibility across SCCG’s weekly newsletter reaching more than 33,000 global gaming executives, as well as inclusion in targeted articles, outreach campaigns, and technology innovation discussions designed to expand awareness and drive enterprise adoption.

Slot Check’s platform introduces a new dimension of slot floor intelligence by presenting ranked lists of performance insights, leaderboards, trend tracking, and advanced machine analytics that empower both players and operators. By combining detailed performance transparency with loyalty-linked engagement potential, the solution supports casinos seeking measurable lift in slot engagement, targeted promotional strategies, and enhanced guest retention.

“Slot Check has truly flipped the script and the results for those casinos bold enough to engage with us is INCREDIBLE!” states Grant Stousland, Founder & CEO, Slot Check, Inc.  “We are excited to partner with SCCG’s global distribution network as they help us scale to the next phase of our platform’s growth.”

As the gaming industry continues to evolve toward data-driven personalization and digital engagement, the partnership between SCCG and Slot Check represents a strategic alignment between real-time performance analytics and a global advisory platform capable of accelerating enterprise adoption across diverse gaming markets.

The post SCCG Partners with Slot Check to Accelerate Global Adoption of Real-Time Slot Performance Intelligence Platform for Players appeared first on Americas iGaming & Sports Betting News.

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