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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

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Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”

BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.

Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”

“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”

“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”

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CasinoCanada announces partnership with FortuneJack casino

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CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.

CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”

Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.

FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.

Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”

The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.

The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.

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Coco Rush

Million Games Releases its Latest Video Slot Coco Rush

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Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality.

Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.

The title is built on a 5×3 reel layout with 20 paylines and low volatility, offering accessible gameplay supported by strong feature frequency.

At the core of the game is the Mystery Mask mechanic, where all Mask Symbols transform at the end of each spin into either matching paying symbols or Coins and Collector symbols that trigger the Cash Collect Feature.

The Cash Collect Feature includes three fixed jackpots:

• Mega – 1000x base bet

• Major – 200x base bet

• Mini – 50x base bet

An additional RushReel feature can unlock during spins, awarding multipliers or extra Mask Symbols that enhance both base game and bonus payouts.

“Coco Rush is a great example of how our Million Stars partners continue to evolve and push their craft,” said Thomas Nimstad, CEO of Million Games.

“Yugo Workshop has taken proven mechanics and refined them into something that feels both familiar and fresh, witha clear focus on player engagement and repeat play. It’s exactly the kind of progression we want to support and bring to market.”

Coco Rush offers a maximum win potential of 5000x the bet and is now available for operators and aggregators via the Million Games distribution network.

The post Million Games Releases its Latest Video Slot Coco Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Himmel & Hölle

Hölle Games Releases its Latest Video Slot Himmel & Hölle

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Hölle Games has released its latest video slot Himmel & Hölle.

This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature. Land either of the Angel or Demon Wilds to trigger an expansion, and then a wheel game. That wheel game pays out up to 500x the bet, and there are also Ladder and Gamble mini-games available, for the more diabolical volatility hunters.

The game also features a thumping Eurodance styled soundtrack.

Lucifer the Light-Bringer and landlord of hell himself, said: “The team have blended two cosmological themes into one beautiful canvas – with top notch graphical fidelity and a very well balanced paytable, I could play this for eternity.”

Hölle Games is a fully independent “Made in Germany” video slots studio. With licences for MGA, Sweden, Greece, UK and ISO 27001 certification, they not only focus on providing “Classic” games German players love, such as Fruits, Bells XL and Höllische Sieben, but also produce a “Premium” series of slots with unique artwork and cutting-edge game concepts. These often carry distinctive German product names that most Germans will instantly recognise, such as “Holla die Waldfee”. Furthermore, Hölle Games has produced a new and unique game mechanic called “Bonus Spin”, a player friendly and compliant solution for the German tax regulation, which they have invited other studios to freely use.

The post Hölle Games Releases its Latest Video Slot Himmel & Hölle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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