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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”
BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.
Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”
“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”
“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”
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Anna Kiselova Head of International Relations at Relum
Relum Appoints New Head of International Relations to Strengthen Global Presence

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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
Ana D’Arrigo
EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo

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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.
The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.
The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.
A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.
Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.
If you’ve missed the session don’t worry! You can watch it on demand now HERE
The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.
Aphrodite’s Fortune
SlotMatrix bestows divine riches with Aphrodite’s Fortune

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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
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