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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth
Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”
BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.
Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”
“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”
“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”
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AI
Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
Veikkaus will deploy the latest version of OpenBet’s Neccton AI-enhanced responsible gambling platform across its digital and retail channels, the companies said on 16 June 2026. The rollout comes as Finland’s newly approved Gambling Act increases operator obligations to spot and address risky gambling behaviour early, including active intervention where risk indicators emerge.
OpenBet said the Neccton platform is designed to identify potentially risky gambling behaviour in real time, generate automated alerts, and support tailored player interventions. The system summarises behavioural data, risk markers and historical context in plain language, and provides AI-assisted explanations intended to support compliance teams while maintaining human oversight.
Susanna Saikkonen, Vice President for Sustainability at Veikkaus, said: “Veikkaus’ individual gambling safety net model is based on identifying risky gambling as early as possible and offering players both support and concrete limitations. The Neccton platform provides us with an ISO-certified, extensively security tested and scientifically validated tool that strengthens our ability to identify risk and support our customers in gambling responsibly.”
Dr Michael Auer, Managing Director of Neccton at OpenBet, said: “In today’s regulatory environment, operators must demonstrate how they actively prevent gambling-related harm. The latest version of the Neccton platform enables real-time, data-driven intervention and measurable duty of care. We are proud to expand our partnership with Veikkaus to further strengthen its responsible gambling framework.”
The Neccton deployment extends Veikkaus’ existing relationship with OpenBet. OpenBet has been powering Veikkaus’ next-generation sportsbook platform and providing Managed Trading Services across digital and retail channels since May 2025, according to the companies. Veikkaus is preparing for Finland’s expected market liberalisation in 2027.
The post Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Jani Kontturi Head of Games at SkillOnNet
SkillOnNet adds Octoplay casino games across its UK brands
Octoplay titles go live on PlayOJO, Genting, SpinGenie and MegawaysCasino, with more regulated markets planned.
SkillOnNet has launched Octoplay’s casino games across its UK iGaming sites, making the supplier’s content available to players on brands including PlayOJO, Genting, SpinGenie and MegawaysCasino.
The UK rollout includes Octoplay titles such as Vegas is Dead: Battle Arena, Shaolin Panda: Chaos Reels, and Serpent Gold: Hold and Win. SkillOnNet said it plans to expand the partnership into additional regulated markets in the coming months.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re delighted to welcome Octoplay to our platform in the UK. The studio has built a strong reputation for developing high-quality games that combine engaging mechanics with blockbuster production values. We are confident our players will love the content, and we’re excited to extend the partnership into additional regulated markets in the near future.
Ralitsa Georgieva, CEO at Octoplay: “Launching with SkillOnNet in the UK represents another important milestone for Octoplay. SkillOnNet operates some of the industry’s most established iGaming sites, and this partnership allows us to bring our games to a wider audience of players. We look forward to building on this initial launch and expanding together into further markets.”
The post SkillOnNet adds Octoplay casino games across its UK brands appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming content
Microgaming launches new Playboy-branded slot, Playboy Gems and Desires
Microgaming has launched Playboy Gems and Desires, the latest addition to its official Playboy-branded games portfolio.
The slot uses a reel set featuring Wild stacks that land on reels two, three and four. The game also uses a ways win structure as part of its presentation.
Free Spins are triggered by landing the letters B-U-N-N-Y. During the bonus, an active Win Multiplier can build, while Reel Jackpots and a Jackpot Wheel are also included.
Microgaming said the game includes “Personal Persistence”, which allows the Free Spins Multiplier and Reel Jackpots to carry across all bet levels. The supplier stated a maximum win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with instant recognition, but also a very clear sense of style, confidence and premium entertainment. With Playboy Gems and Desires, the aim was to capture that atmosphere in a way that feels authentic to the brand, while delivering a slot experience with real energy and broad player appeal. It is another strong addition to our official Playboy portfolio and one that reflects the quality and ambition behind the partnership.”
The post Microgaming launches new Playboy-branded slot, Playboy Gems and Desires appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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