Latest News
Betfred Launches New Marketing Campaign Featuring Legendary American Ring Announcer Michael Buffer
Betfred has launched a new marketing campaign featuring the legendary American ring announcer Michael Buffer.
Betfred’s “Let’s Get Ready to Rumble” campaign will run across TV and be supported with activity across press, digital and social channels.
The advert celebrates the return of fans to stadiums and showcases Betfred’s extensive sponsorship portfolio which includes partnerships with boxing, rugby league, snooker, darts and golf.
Betfred boss Fred Done said: “It’s superb to have a legend on board in Michael Buffer and I’m delighted we feature our sponsorships. I’m proud my company supports so many sports.”
“What I love about Betfred is that Fred is a sports fan and so passionate. He loves the action just like me. I love sports, the thrill of victory and the agony of defeat is what keeps you going and Betfred are in involved in so many sports. That’s why it’s a great relationship,” Michael Buffer said.
The iconic 2 Unlimited 90s dance track “Get Ready for This” provides the soundtrack, and the commercial has been produced by Zut Media based in Liverpool.
Zut’s Creative Director Matt Thompson said: “Michael is the world’s biggest and best-known sporting announcer, who better to choose to star in a campaign that celebrates sport and those special spine-tingling moments it creates.”
“We know how passionate the Betfred team are about sport and the events they support and sponsor. Our creative celebrates their passion and the return of sport at its best.”
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Alex Malchenko Head of Sales at Evoplay
Evoplay deepens Czech reach after partnering with Bonver Win
The rollout starts with 30 titles on bonvercasino.cz as Evoplay continues its regulated Czech push after entering in 2024.
Evoplay has partnered with Czech operator Bonver Win to distribute its online casino content in the market, expanding its local footprint after entering the regulated Czech Republic market in 2024.
Under the initial agreement, 30 Evoplay titles will be integrated on Bonver Win’s licensed online casino platform, bonvercasino.cz. Games named in the announcement include The Greatest Catch, Hot Triple Sevens, and Fruit Super Nova 40.
Alex Malchenko, Head of Sales at Evoplay, said: “Building our presence in the Czech Republic has been an important objective since entering the market two years ago, and partnering with a well-established brand like Bonver Win is a significant milestone in that journey.
“The operator has a deep understanding of its player base and a long-standing reputation for delivering quality entertainment. We know our games resonate strongly with Czech players, and we’re excited to begin this collaboration to reach new audiences.”
Martin Varta, Casino Manager for Bonver Win, added: “At Bonver Win, we are always looking to enhance our offering with content that delivers both quality and entertainment value.
“Evoplay has built an impressive portfolio with games that combine engaging mechanics and outstanding presentation. We are delighted to welcome its portfolio to bonvercasino.cz and look forward to introducing their renowned titles to our players.”
The post Evoplay deepens Czech reach after partnering with Bonver Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
compliance
Finland notifies EU of gambling tech rules for data vault and OCSS signing
Finland has submitted technical gambling regulations covering a regulatory data vault and the Official Control Signing Service (OCSS) to the EU’s Technical Regulation Information System (TRIS) on 10 July.
According to the notified documents, operators must submit signed gaming and player-account data to the authority through a secure SFTP data vault in a prescribed format. The rules also require operators to retain the data for five years and ensure “its integrity, availability and retrievability.”
The documentation also sets out requirements for using the authority’s OCSS to sign gaming data. It specifies signing generally every five minutes for gaming transactions and at least once daily for player-account data, alongside obligations to manage API keys and handle technical disruptions.
The technical documents are currently available only in Finnish. The press release says unofficial English translations have been prepared, titled “eCertification of Gaming Transactions and Gaming Account Transactions EN” and “Submission of Gaming Transactions and Gaming Account Transactions EN.”
The press release also lists the broader status of technical documentation supporting Finland’s new gambling regulation. It says randomness checks and reliability and information security requirements have been adopted into national legislation; the OCSS signing and data-vault transfer specifications have been notified via TRIS; player-account and game-event data specifications are being prepared following an earlier public consultation; a Ministry of the Interior decree is under public consultation; and drafts are still awaited covering player identification APIs, jurisdiction-wide self-exclusion checks, and certification requirements for games and platforms.
The post Finland notifies EU of gambling tech rules for data vault and OCSS signing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino content
ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup
ElCasino, BETCORE’s premium live casino brand, has launched two new live casino titles, Auto Roulette X and CandyBall X. The company said both games are already live and available for integration.
Auto Roulette X is positioned as a faster-paced version of classic roulette, using an automatic ball launch and “lucky-number” multipliers. ElCasino said the game has an RTP of 97.30%, a €0.03 minimum bet, and bonus levels of x500, x777, x1000, and x3000.
CandyBall X uses a live draw format based on the selection of one numbered ball out of 37, paired with roulette-style betting options including single numbers, colors, ranges, and even/odd outcomes. ElCasino said the game includes bonus levels of x777, x1001, x3000, and x5000, with multipliers up to x5000.
ElCasino said the two launches are designed to give operators additional live content with familiar mechanics and bonus-driven features, while differentiating visually in the lobby. Partnership and integration inquiries can be directed to [email protected].
The post ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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