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GambleAware Awards £250,000 Grant for New Research into Women’s Lived Experience of Gambling Harms
GambleAware has announced the outcome of its recent grant award process to build evidence of the lived experiences of women in relation to gambling and gambling harms, both as gamblers and/or as “affected others”.
The grant was awarded through a competitive process to a team led by Kelsey Beninger, Director at IFF Research in collaboration with Maria Fannin, Professor of Human Geography and Sharon Collard, Professor of Personal Finance at the University of Bristol, and Dominique Webb, Head of Programmes and Marina Smith Women’s Programme at GamCare.
The 18-month programme is taking a mixed-method, multidisciplinary and multi-sector approach and will include roundtables, depth interviews and community committees with women with lived experience of gambling harms. The specific objectives of the programme are to:
- Explore the reality and lived experiences of women and their engagement with and experience of gambling, gambling harms, and gambling treatment and support services.
- Establish and explore the drivers of gambling harms amongst women in Great Britain.
- Explore the services, interventions, and policies needed to reduce and prevent gambling harms for women.
The research has been commissioned as part of GambleAware’s wider five-year Organisational Strategy, guided by an overarching vision of a society free from gambling harms.
Alison Clare, Research Director at GambleAware, said: “Women’s experiences of gambling harms are under-researched, often presented as homogenous and in terms of how they differ to men’s experiences. We are pleased to have awarded this grant to this strong multi-agency, multi-disciplinary team which will be drilling down into the experiences and needs of different communities of women. This is an important step towards ensuring GambleAware and others are commissioning the range of treatment and support services women want and will use.”
“GambleAware is committed to delivering a whole-system public health approach to gambling harms and understanding the wider determinants that drive these – including gender, health, race, ethnicity, and inequalities – is fundamental to achieving this.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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