Canada
Coinflip.com relaunches as a new online casino and bonus portal in the United States

Licenced affiliate marketing website Coinflip.com has made a transformation from a poker news site to a handy gadget, and finally to a serious casino affiliate in the United States. As the online gambling market keeps growing, affiliates have to be able to renew themselves if they want to stay in the game.
Coinflip.com website has its roots in poker and gambling in the United States. It has also been offering gamblers a chance to flip heads or tales for ages. The site originally launched in 2013 and today the coin has been tossed over 3 million times. But not every gambler knows that Coinflip.com has a lot more to offer than just a coin flipping simulator.
For the last year or so, Coinflip.com has been part of the race to the top casino bonus and review sites in the U.S. Coinflip’s mission is to make it easy for everyone to find the best – and legal – online casino and sportsbook bonuses in their home state. Coinflip also educates players about the gambling bonus options and how to best take advantage of them.
Since 2018, Coinflip.com has been run by a digital marketing company Good Luck Media that specializes in iGaming and SEO. In the first year, the coin flipping feature was honed to perfection and when the brand started to get more visibility, it was again time for a facelift.
In 2020 Coinflip’s journey as an online casino and sportsbook bonus ambassador kicked off, and it started to promote online casinos and sport betting operators in the state of New Jersey. In early 2021 MGCB granted Good Luck Media a license to market online gambling operators in Michigan. And since that, Coinflip has steadily been adding new states on their selection; including Illinois, Iowa and Washington DC.
As the Coinflip.com website has been growing, so has the list of gambling partners. Every casino and sportsbook has gotten an extensive review that includes not only general information about the site, but valuable details about their bonuses and promotions.
Good Luck Media’s CMO Toni Westerholm sums it up: “We have been excited to see how Coinflip.com has grown over the past couple of years. New state licenses are on the way and we are constantly seeking new partnerships to make Coinflip.com a staple in the industry.”
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Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Canada
iGaming Ontario Appoints Joseph Hillier as its New President and CEO

The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.
Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.
The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.
The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.
Blanka Homor Sales Director at Playson
Playson strengthens Ontario foothold with Casino Time integration

Partnership accelerates supplier’s continued expansion across North America
Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.
Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.
Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.
Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.
The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.
Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.
“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”
Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.
“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”
The post Playson strengthens Ontario foothold with Casino Time integration appeared first on Gaming and Gambling Industry in the Americas.
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