Canada
PointsBet Extends its Partnership with PGA TOUR
The PGA TOUR and PointsBet announced a three-year extension of their multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.
As part of the expanded relationship, PointsBet’s live betting odds integrations will be featured on PGA TOUR linear and streaming broadcasts on GOLF Channel and Peacock with plans to include on the NBC broadcast in the future. PointsBet is the official sports betting partner of NBC Sports.
Several PointsBet integrations, including odds for the lowest score by group, total leaderboard odds, and hole-by-hole odds, were highlighted during GOLF Channel’s recent broadcast of the Fortinet Championship and will continue to be featured during GOLF Channel’s coverage of the 2021-22 FedExCup Regular Season.
The agreement also positions PointsBet as the “Official Free-to-Play” provider of the PGA TOUR. The soon-to-be-released free-to-play game, developed by Low6, exclusively presented by PointsBet in the US, is designed to enhance fan engagement with live in-play games with weekly prizes.
“We’re excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA TOUR fans. PointsBet’s golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment,” Norb Gambuzza, PGA Tour’s senior vice president of media and gaming, said.
As part of the agreement, PointsBet will continue to have access to the PGA TOUR’s library of archival and b-roll footage for use within pre-tournament and post-game betting content preview shows, betting- specific videos, and distribution of highlights to PointsBet users.
“Expanding our relationship with the PGA TOUR is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for. Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers,” Johnny Aitken, CEO of PointsBet USA, said.
As an Official Sports Betting Operator of the PGA TOUR, PointsBet also gains rights to advertise within TOUR broadcasts, OTT, and TOUR media platforms, as well as the use of PGA TOUR content and other IP to promote betting on PGA TOUR events.
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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.
The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.
The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.
Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.
It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.
Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.
“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.
The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.
DraftKings announced its intent to launch its online sports betting and casino products in Alberta, Canada, pending licensure and regulatory approval. If granted approval, DraftKings Sportsbook and Casino intends to be available on the province’s anticipated universal launch date of July 13, 2026, as set by the AGLC.
“We’re excited about the opportunity to expand DraftKings’ footprint in Canada and bring our online sportsbook and casino experiences to customers in Alberta. With the anticipated launch aligning with the World Cup — hosted right here in North America — it’s a particularly exciting moment for sports fans in the province to engage with our platform,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.
Alberta would represent the second province in Canada where DraftKings operates mobile sports betting and casino products, alongside Ontario. It would also mark the 34th jurisdiction in North America where DraftKings offers online sports betting, and seventh with online casino.
Eligible Alberta residents can pre-register for DraftKings Sportsbook and Casino ahead of the expected launch.
The post DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada appeared first on Americas iGaming & Sports Betting News.
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