Latest News

Merkur Sportwetten Makes Structural, Personnel Changes Focused on Online Growth

Published

5 years ago

October 4, 2021

Reading Time: 2 minutes

Merkur Sportwetten has divided its product team into two departments – a “Digital Operation” team and a “Technology & Delivery” team. While the Digital Operation team concentrates on the commercial success of the digital business, the Technology & Delivery team focuses on the provision of customer-oriented and high-quality products.

The Digital Operation team is led by Andy Bentley. After having served the company as a consultant since November last year, the 40-year-old joined Merkur Sportwetten as Chief Operating Officer of Digital on 1 July 2021. In his new role as Head of the Digital Operation Team, he is responsible, among other things, for increasing the growth of the online business, for providing first-class customer service, and for defining the online product range.

“As a team, we have a clear vision: to create the best omnichannel experience across Europe. I’m very excited to be a part of this vision and to accompany Merkur Sportwetten on this journey as well as to drive it forward,” Bentley said.

The Technology & Delivery segment will be the responsibility of Adam Lomax as Director of Technology & Delivery B2C. The 42-year-old has been with the Gauselmann Group since 1 March 2021 and was initially responsible as Program Director for the provision of the platform and systems for the international land-based and online market. In his new role as Director Technology & Delivery, Adam Lomax has been responsible for the new and further development of Merkur Sportwetten products since 1 July 2021.

“I am thrilled to be working in such a future- and quality-oriented company. Splitting up the product team enables us to respond to the needs of our customers and business partners in an even more targeted and effective way. This presents an exciting opportunity to reshape the way Merkur Sportwetten drives international growth,” Lomax said.

“The new structure within our product team provides valuable resources and a more targeted focus on developing our online business. Now that we have well-established platform and technology partners, the team’s focus has to shift from ‘build and develop’ to ‘deliver and grow,’” Markus Ettlin, the Management Spokesperson at Merkur Sportwetten GmbH, said.

“With the appointment of Andy Bentley and Adam Lomax, we have been able to attract two experienced and proven experts and are thus taking a big step on the long-term path becoming the best omnichannel provider in the whole of Europe,” he added.

Latest News

Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking

Published

6 hours ago

June 4, 2026

Wladimir P.

bettormetrics-publishes-world-cup-trading-benchmark;-tipico-leads-uptime-ranking

Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.

Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.

The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.

Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”

The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”

Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.

“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”

The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GoldenRace

GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026

Published

8 hours ago

June 4, 2026

Wladimir P.

goldenrace-to-showcase-v5-mobile-betting-solution-at-peru-gaming-show-2026

GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.

The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.

GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.

Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.

The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.

The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

9 hours ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.