Gambling in the USA
Gaming Americas Weekly Roundup – August 30-September 05
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.
Latest News
BetMGM has announced the launch of its industry-leading digital sports betting platform in Wyoming. Wyoming marks the 14th market to offer BetMGM’s mobile and online product.
Caesars Entertainment has announced that its brand-new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.
Aristocrat Gaming has launched its MarsX cabinet in Argentina at Casino Buenos Aires.
Betsperts Media & Technology Group CEO Reid Rooney has announced that Betsperts has just closed a $6 million Series A fundraising round.
Jamul Casino, one of San Diego’s top destinations for exceptional entertainment, outstanding cuisine and exquisite events, has become the winner in seven categories of the San Diego Union-Tribune’s 25th annual Reader’s Poll.
UDDA, a new free-to-play sports and entertainment wagering App, has announced the debut of the $1,000,000 Gridiron Games for fans to place risk-free bets on football games and win real cash prizes.
WynnBET has launched a new ad campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg.
Rivers Casino Schenectady has reopened its poker room on September 1. The poker room was shut last year in March due to the outbreak of the COVID-19 pandemic.
Kindred continues its expansion in the US by taking on its fifth state, Iowa. This marks Kindred’s second launch as part of the multi-state partnership with Caesars, signed in 2020. The signed agreement is with Harrah’s Council Bluffs Casino in Council Bluffs, Iowa.
North Star Sports, the Canadian company providing sports betting advice, is now offering a $1000 bonus to customers who open a betting account with the firm.
The Tohono O’odham Nation was granted an event wagering license, allowing it to open an online sports betting platform by fall.
New Partnerships
Gambling marketing and operating company B90 Holdings has signed an affiliate marketing agreement with the Nordic Group to promote all of its sportsbook and online casino services in various territories.
Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programmes.
Parx Interactive has signed a multi-year partnership agreement with Pittsburgh Steelers to become its online casino partner.
Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the NFL franchise’s official esports tournament platform provider.
DraftKings Inc. has entered into a partnership with the American Ultimate Disc League. As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch.
Esports Entertainment Group has announced that its VIE.bet esports betting brand has become an official partner of SG esports, a Brazilian professional gaming organisation.
New Appointment
Mohegan Gaming & Entertainment has appointed Christie St. Martin as Vice President of Online Marketing. Prior to joining MGE, Christie served as the CCO of Queens.gg, a female-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build sustainable careers in gaming and esports.
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Gambling in the USA
Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million
Wind Creek Hospitality has announced the winner of its cross-property “Winner Takes All” casino promotion, which culminated in a championship event held at Wind Creek Chicago Southland. The event brought together finalists from across Wind Creek’s portfolio for a high-stakes grand prize championship competition and VIP Guest experience.
Finalists qualified through slot tournaments at their home properties and advanced through quarterfinal and semifinal rounds before earning their place in the final championship event in Chicago. The finale featured a series of timed slot tournaments held on June 13, progressively narrowing the field of competitors through elimination rounds until the final winner was determined.
At the conclusion of the tournament on June 13, Aaron Nelson from Wind Creek Atmore was crowned the winner of the “Winner Takes All” competition, claiming a $1,000,000 prize in the tournament’s final round, and earning the opportunity to compete for the promotion’s ultimate grand prize of up to $11,888,888. “Winner Takes All” finalists were also awarded more than $200,000 in cash and prizes in the finale tournament, including a $100,000 second-place prize followed up by a drawing with a $50,000 prize pool, including a $25,000 top prize and multiple $1000 prize winners.
In addition to the competition, finalists participated in curated Wind Creek Rewards experiences designed to highlight Chicago’s cultural and hospitality offerings. Experiences included a Chicago River architectural boat cruise and a guided Chinatown culinary tasting tour, alongside a welcome reception featuring food and beverage service. Travel and accommodations were provided by Wind Creek Hospitality as part of the finalist experience.
The “Winner Takes All” promotion marked one of Wind Creek Hospitality’s most expansive cross-property tournament experiences, combining competitive gaming with destination-based Guest programming and elevated hospitality.
The post Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million appeared first on Americas iGaming & Sports Betting News.
Brazil
Superbet honors Cafu with Times Square campaign for 2026 collection
Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.
Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.
According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.
“The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.
“It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.”
The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.
The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.
Choctaw Casino & Resort
Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026
Choctaw Casino & Resort – Durant announced its first millionaire of the summer late Saturday evening as part of the 2026 edition of “3 Months. 3 Millionaires.” Douglas C. from Norman, Oklahoma, became the First of three lucky Choctaw Rewards Club members to become an instant millionaire this summer.
Douglas who was very surprised to hear his name, said he plans to give a portion of his winnings to a few charities.
“I don’t feel any different. Being a millionaire is a state of mind and how you deal with folks and what you do to make this world a better place,” he said.
Choctaw Casino & Resort – Durant is also taking the excitement of “3 Months. 3 Millionaires.” to the winner’s hometown and will make a $10,000 donation to a local 501(c)(3) nonprofit organization of the winner’s choice.
In addition to crowning a new millionaire, Choctaw Casino & Resort – Durant also held its first-ever bonus drawing for $250,000, where Eden H. from Richardson, Texas, was the winner. This new addition will take place on each million-dollar drawing day, one hour after the grand-prize drawing.
“We are thrilled to announce our first millionaire of the summer. By the end of this summer, Choctaw Casino & Resort – Durant will have made 12 Choctaw Rewards Club members millionaires through this promotion. This truly is where millionaires are made. This is an incredible, life-changing opportunity for our rewards club members, and we’re thrilled to be able to provide it. We look forward to continuing to innovate ways to create exciting opportunities for guests to win here at Choctaw,” said Jeff Penz, senior director of gaming and hospitality for Choctaw Casino & Resort – Durant.
The next $1 million drawing will be held on Saturday, July 11, and the winner must be present to claim their prize.
The post Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026 appeared first on Americas iGaming & Sports Betting News.
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