Gambling in the USA
Gaming Americas Weekly Roundup – August 30-September 05
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.
Latest News
BetMGM has announced the launch of its industry-leading digital sports betting platform in Wyoming. Wyoming marks the 14th market to offer BetMGM’s mobile and online product.
Caesars Entertainment has announced that its brand-new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.
Aristocrat Gaming has launched its MarsX cabinet in Argentina at Casino Buenos Aires.
Betsperts Media & Technology Group CEO Reid Rooney has announced that Betsperts has just closed a $6 million Series A fundraising round.
Jamul Casino, one of San Diego’s top destinations for exceptional entertainment, outstanding cuisine and exquisite events, has become the winner in seven categories of the San Diego Union-Tribune’s 25th annual Reader’s Poll.
UDDA, a new free-to-play sports and entertainment wagering App, has announced the debut of the $1,000,000 Gridiron Games for fans to place risk-free bets on football games and win real cash prizes.
WynnBET has launched a new ad campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg.
Rivers Casino Schenectady has reopened its poker room on September 1. The poker room was shut last year in March due to the outbreak of the COVID-19 pandemic.
Kindred continues its expansion in the US by taking on its fifth state, Iowa. This marks Kindred’s second launch as part of the multi-state partnership with Caesars, signed in 2020. The signed agreement is with Harrah’s Council Bluffs Casino in Council Bluffs, Iowa.
North Star Sports, the Canadian company providing sports betting advice, is now offering a $1000 bonus to customers who open a betting account with the firm.
The Tohono O’odham Nation was granted an event wagering license, allowing it to open an online sports betting platform by fall.
New Partnerships
Gambling marketing and operating company B90 Holdings has signed an affiliate marketing agreement with the Nordic Group to promote all of its sportsbook and online casino services in various territories.
Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programmes.
Parx Interactive has signed a multi-year partnership agreement with Pittsburgh Steelers to become its online casino partner.
Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the NFL franchise’s official esports tournament platform provider.
DraftKings Inc. has entered into a partnership with the American Ultimate Disc League. As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch.
Esports Entertainment Group has announced that its VIE.bet esports betting brand has become an official partner of SG esports, a Brazilian professional gaming organisation.
New Appointment
Mohegan Gaming & Entertainment has appointed Christie St. Martin as Vice President of Online Marketing. Prior to joining MGE, Christie served as the CCO of Queens.gg, a female-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build sustainable careers in gaming and esports.
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betting platforms
US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium
As scrutiny around online gambling intensifies in the United States, a landmark symposium in Boston is set to bring the issue of public health and regulation into sharper focus.
The Public Health Advocacy Institute (PHAI) has announced it will host the country’s first international symposium dedicated to the public health impact of online gambling on April 24, 2026, at Northeastern University.
The event comes amid growing concern over the speed at which digital betting has expanded across the US, particularly in the years following the legalization of sports betting in multiple states.
From Market Growth to Public Health Debate
What began as a state-driven expansion of sports wagering has evolved into a broader ecosystem that now includes:
- Mobile-first betting platforms
- Micro-betting and in-play wagering
- Algorithm-driven and AI-supported betting tools
Public health experts argue that these developments have outpaced regulation, raising concerns about addiction risks, accessibility, and consumer safeguards.
Survey data continues to reflect mixed public sentiment, with a significant portion of Americans expressing concerns over the integrity of sports and the social impact of betting.
Policy Momentum Building Across States
The symposium will also highlight a wave of legislative efforts aimed at tightening controls on the industry. Proposals such as the SAFE Bet Act, alongside state-level initiatives in Massachusetts, New York, New Jersey, and Ohio, indicate a shift toward stricter oversight, including potential limits on high-risk betting formats like micro-betting.
Bringing Together Key Stakeholders
The Boston event will gather a broad coalition of stakeholders, including:
- US lawmakers and regulators
- Public health professionals
- Academic researchers specialising in gambling behaviour
- Policy advocates and legal experts
Key discussion points will include the limitations of current responsible gaming models, the need for federal safety standards, and strategies to reduce gambling-related harm.
Legal Pressure Adds to Industry Tensions
The symposium follows recent legal action involving major operators and sports stakeholders, underlining the increasingly complex relationship between rapid market growth and regulatory accountability in the US gambling sector.
As the conversation evolves, the Boston gathering is expected to play a role in shaping how policymakers and stakeholders approach the next phase of online gambling regulation in America.
The post US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM Named US Home of Gold Blitz™ by Games Global
Games Global has named BetMGM the official “home of Gold Blitz
” in the US, with BetMGM Casino and Borgata Online Casino set to debut new titles from the popular franchise ahead of a wider market rollout.
As part of the agreement, BetMGM players will benefit from early access to upcoming Gold Blitz
releases, allowing them to experience the latest gameplay features and innovations before they are introduced across the broader US market.
The partnership builds on the continued success of the Gold Blitz
franchise, which has become one of Games Global’s most recognisable and high-performing mechanics.
Leading the rollout, BetMGM will be the first US operator to launch Gold Blitz Express
, the fourth instalment in the series. The new title introduces the Blitz Express feature, further enhancing gameplay depth and win potential. Additional releases, including Blazing Bison Gold Blitz Ultimate Double X, are scheduled to follow, reinforcing the ongoing expansion of the franchise.
Globally, Gold Blitz
has delivered strong results, consistently ranking among Games Global’s top-performing game families and attracting over one million active players in 2025 across partner operators.
The agreement further strengthens the relationship between Games Global and BetMGM, supporting the operator’s efforts to drive player engagement across regulated US markets.
Joann Pierce, Chief Commercial Officer US at Games Global, said:
“Gold Blitz
has become a cornerstone of our portfolio, delivering strong performance across multiple markets. Partnering with BetMGM to bring new releases to players first reflects our shared commitment to premium, engaging content. Early access initiatives like this allow us to showcase innovation while supporting our partners’ growth.”
Oliver Bartlett, Senior Vice President of Gaming at BetMGM, added:
“We’re committed to delivering top-tier gaming experiences, and Gold Blitz
represents one of the most exciting game families in the market. Being first to launch these new titles ensures our players enjoy cutting-edge gameplay ahead of the wider industry.”
Responsible Gaming:
If you or someone you know has a gambling problem, support is available. In the US, call 1-800-GAMBLER or 1-800-MY-RESET, or visit BetMGM.com for full terms and eligibility requirements. 21+ only. Please gamble responsibly.
The post BetMGM Named US Home of Gold Blitz™ by Games Global appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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