Latest News
Betway Announced As Premium Partner of VfB Stuttgart
Leading global online bookmaker Betway, who are owned by Super Group, has signed an exclusive three-year deal with VfB Stuttgart, becoming the premium partner of ‘die weiß-roten’.
Based in southwest Germany, VfB Stuttgart is one of the country’s most successful clubs. Playing in the Mercedes-Benz Arena, the stadium for the five-time national champions will feature Betway’s branding on the LED screens and on cam carpets.
This flagship announcement will also see the bookmaker gain activation rights as part of the deal.
This partnership further highlights Betway’s ever-growing commitment to supporting the best sporting events around the world, adding to their enviable worldwide portfolio of sponsorships.
Anthony Werkman, Betway CEO said:
“VfB Stuttgart are one of Germany’s most successful football clubs and we’re very proud to become their premium partner on an initial three-year deal.“This agreement reflects our ambitions as a brand, as the Bundesliga is recognised around the world as one of the biggest football leagues. We’re delighted to have further association with it for Betway, a brand that is synonymous in the highest profile sports and teams around the globe.
“Stuttgart finished in the top half of the Bundesliga last season and we’re looking forward to working with the club as they strive for further success in Germany’s top flight.”
Maik Brodowski, Betway’s Head of Marketing for Germany said:
“We’re really excited to be growing our relationship with VfB Stuttgart and are thrilled to become their exclusive premium partner.
“The team’s potential is there for all to see having finished in the top half of the Bundesliga last season following their promotion.
“We look forward to sharing the thrill and connecting with the loyal fanbase through various activations over the next few years.”
Thomas Hitzlsperger VfB Chairman of the Board of Management said:
“Our partnership has proven successful for both sides, even in a challenging time for soccer.
“We are therefore very pleased that betway is expanding its commitment to VfB and look forward to a long-term collaboration.”
Behind the Game
Behind the Game What Makes Products Convert
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Behind the Game
Behind the Game What Makes Products Convert
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Americas iGaming & Sports Betting News.
Latest News
Behind the Game What Makes Products Convert
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
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