Latest News
SKY RACING WORLD TO USE AMTOTE AS ITS COMMINGLING BETTING PLATFORM FOR ACCESS TO TABCORP’S AUSTRALIAN GREYHOUND POOLS
AmTote International has entered into a breakthrough, multi-year agreement with Sky Racing World, a subsidiary of Tabcorp, Australia’s biggest wagering and entertainment company.
The deal will see AmTote become Sky Racing World’s wagering platform for facilitating international commingling into Australian racing hosts’ pools for greyhound racing initially. AmTote is a market-leading product from 1/ST TECHNOLOGY, racing’s largest and most innovative gaming technology company, and the leading wagering technology company in North America.
Sky Racing World remains the premier digital source for live video broadcasts, data and premium tipping content from the Southern Hemisphere’s leading racing markets. Furthermore, it retains predominantly exclusive rights to distribute live racing from Australia, New Zealand, South Africa, South Korea, Singapore, and Japan (NAR) to territories across the Americas and the Caribbean.
The terms of the contract accordingly enable AmTote to extend its global wagering network for Australian racing, allowing for the commingling of tote pools to continue and flourish. This will support the growth of tote pool liquidity for bettors across these jurisdictions, who collectively wagers billions of dollars in turnover every year.
Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, said: “1/ST TECHNOLOGY and AmTote are proud to expand our ongoing relationship with Sky Racing World and Tabcorp. We look forward to collectively facilitating our broader wagering network for the Australian greyhound racing industry, as well as for the benefit of North American and global wagering operators where there remains significant demand for this racing content.”
David Haslett, CEO of Sky Racing World, added: “Sky Racing World is looking forward to expanding its menu of premium international racing content in North America with the introduction of commingling on Australian greyhound racing. As a key wagering partner, 1/ST TECHNOLOGY and AmTote have supported the growth of international racing in the marketplace, while the strength of their wagering platform makes it the technology of choice to facilitate commingling into Australian pools, helping drive growth and diversified revenues for the Australian greyhound sector.”
1/ST TECHNOLOGY’s world-class products, led by AmTote, rank among the most trusted names across gaming, technology, horse and greyhound racing. AmTote’s technology and services already play host to the majority of racetrack operators in North America – and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, alongside many others, processing and settling more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.
For more information about 1/ST TECHNOLOGY, please visit https://www.1st.com/technology
euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
Latest News
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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