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Ezugi strengths Italy presence with Microgame deal
Ezugi, a live casino specialist that is part of the Evolution Group, has expanded its reach in the Italian market after partnering with platform and content provider, Microgame.
Under the deal, Italian operators powered by Microgame will gain access to Ezugi’s full suite of live dealer content which includes more than 20 games across Roulette, Blackjack, Baccarat, Poker and Sic Bo, plus innovative formats such as 32 Cards and Lucky 7.
Ezugi’s games are streamed from a total of nine state-of-the-art studios located around the world, each providing opulent environments with highly trained dealers and modern technologies to deliver a superior live casino experience to operators and their players.
Each game has been designed to run seamlessly across desktop and mobile, delivering the most engaging and authentic experience at all times no matter where the player is playing from.
Kfir Kugler, CEO of Ezugi, said: “This partnership will strengthen and unite both parties and we are thrilled to be offering our content to operators and players in Italy via a true gaming pioneer and the leading supplier in the market.”
“We are confident our localised content will be a great addition to the Microgame portfolio and will allow its operators to stand out from their rivals and deliver a thrilling, authentic player experience via proven live dealer games.”
Marco Castaldo, CEO of Microgame, said: “The constant search for new collaborations and commercial agreements with specialised suppliers and leading international operators allows us to maintain the very high standards that characterise our offer.”
“This also allows us to distinguish the Microgame product within the market as the most complete and competitive. It is because of this approach and desire to offer the best solutions to Italian operators that we entered into this partnership with Ezugi.”
“The partnership will allow us to add its leading live dealer content to our game portfolio, further establishing ourselves as the number one platform and game provider in Italy.”
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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