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Ezugi strengths Italy presence with Microgame deal
Ezugi, a live casino specialist that is part of the Evolution Group, has expanded its reach in the Italian market after partnering with platform and content provider, Microgame.
Under the deal, Italian operators powered by Microgame will gain access to Ezugi’s full suite of live dealer content which includes more than 20 games across Roulette, Blackjack, Baccarat, Poker and Sic Bo, plus innovative formats such as 32 Cards and Lucky 7.
Ezugi’s games are streamed from a total of nine state-of-the-art studios located around the world, each providing opulent environments with highly trained dealers and modern technologies to deliver a superior live casino experience to operators and their players.
Each game has been designed to run seamlessly across desktop and mobile, delivering the most engaging and authentic experience at all times no matter where the player is playing from.
Kfir Kugler, CEO of Ezugi, said: “This partnership will strengthen and unite both parties and we are thrilled to be offering our content to operators and players in Italy via a true gaming pioneer and the leading supplier in the market.”
“We are confident our localised content will be a great addition to the Microgame portfolio and will allow its operators to stand out from their rivals and deliver a thrilling, authentic player experience via proven live dealer games.”
Marco Castaldo, CEO of Microgame, said: “The constant search for new collaborations and commercial agreements with specialised suppliers and leading international operators allows us to maintain the very high standards that characterise our offer.”
“This also allows us to distinguish the Microgame product within the market as the most complete and competitive. It is because of this approach and desire to offer the best solutions to Italian operators that we entered into this partnership with Ezugi.”
“The partnership will allow us to add its leading live dealer content to our game portfolio, further establishing ourselves as the number one platform and game provider in Italy.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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