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One.Fun goes Esports BAR in Cannes this fall

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iGaming Key-players will gather to discuss the current market situation in the e-Sport industry at the Esports BAR summit in Canes this fall.

The betting industry turned to esports in order to curb the effects of the pandemic on their business in 2020 due the cancellation of traditional sports events around the globe.. For esports, these unusual circumstances created an opportunity to reach new audiences, including those it might not have otherwise reached at all. Market Insight Reports predicts that the size of the global esports betting market is expected to reach US$13.05bn by 2025, with a compound annual growth rate of 13.1% over the forecast period of 2020 to 2025.

With this perspective in mind, most betting companies started to look for the best ways to open up to esports. As a result, B2B collaborations began to boom. In the process of replacing traditional sports, and increasing the betting volume, sportsbooks added more competitive esports events to their portfolio, which secured data providers with wider coverage.

Mickael Shahinyan, One.Fun co-founder will join the Esport BAR as moderator of one of the sessions where the following questions would be discussed:

– What are the current trends in esports betting?

– What are the synergies when cross-selling sports and esports games?

– What are the threats faced by betting companies in esports?
– How do you handle betting and the young esports audience?

Mickael Shahinyan says: “Discussing the current market situation with industry key-players we may find answers the Esports industry really needs. As a One.Fun co-founder I do have access to users’ and clients’ feedback we have collected after hitting the beta of our project. This feedback is what industry needs and I will share it along one of the sessions at Esports BAR where I will act as a moderator. Real industry feedback combined with real operating experience. I do appreciate the opportunity to join the Esports BAR and do believe we will hit the market during the show. ”

Arjun Erigaisi

Chess Set to Make Its Debut at Esports Nations Cup 2026

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The Esports World Cup Foundation (EWCF) has revealed Chess as the newest addition to the 16 games that national teams and players will contest in the first Esports Nations Cup 2026 (ENC), scheduled to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Chess at ENC 2026 will feature an unmatched number of participants, enabling emerging talents and lesser-represented nations to compete on a prominent platform as the historically important game evolves into a larger esport.

Here’s all you should be aware of regarding Chess at ENC 2026:

SCHEDULE AND FORMAT

● The Chess tournament at ENC will begin on November 2, 2026, and will conclude with the playoff final on November 8, 2026.

● The opening portion of the tournament will consist of 128 players competing in a round-robin group stage, featuring 16 groups of eight players.

● The top four players from each group will advance to the next stage.

● The second stage will consist of 64 players competing in a single-elimination playoff bracket.

● All group stage matches will be best-of-two. All Round of 64 and 32 matches will be best-of-two, while the quarterfinals and beyond will be best-of-four.

● Armageddon games will be used as tie-breakers.

● The event will be played in a Rapid 10+0 time control format.

RANKING SYSTEM AND QUALIFIER INFO

● 128 players representing their respective nation will compete in the Chess event at ENC 2026:

○ 64 players from 64 nations will be directly invited based on the official Champions Chess Tour (CCT) rankings

○ 56 players will qualify through regional qualifiers

○ 8 players will come from Wildcard slots

● The Esports Nations Cup will determine its direct invites via the official CCT rankings, limited to one player per nation. The Titled Tuesday Spring Split will be used as an additional tie-breaker should there not be 64 unique nations featured in the CCT rankings. The cut-off date for determining direct invites to ENC 2026 is May 26, 2026.

● Chess will feature two regional qualifiers in each region, taking place on June 6-7 and June 13-14. Each Qualifier will consist of two stages; a Swiss stage and a double-elimination stage, with four players from each qualifier making it to ENC, giving a total of eight players per region. Qualifiers will be operated by Chess.com, and hosted in each of the following regions:

○ North America (8 slots)

○ South America (8)

○ Africa (8)

○ Western Europe (8)

○ Eastern Europe (8)

○ Middle East + India + Central Asia (8)

○ East Asia + Southeast Asia + Oceania (8)

● Every nation can have up to two representatives at the event. Should a nation have a player directly invited through the rankings, only one more player from that nation can make it through the regional qualifier. Nations without a direct invite can still have two players qualify online.

CHESS AT THE ESPORTS WORLD CUP

Chess captured attention during its Esports World Cup debut in 2025, confirming the emergence of a new digital age for the oldest and most cherished games globally. Enthusiasts of esports and chess had never witnessed an event like this previously and remained enthralled as the thrilling action unfolded. The most successful competitors and top figures faced off in the playoffs, as the sport’s leading star Magnus Carlsen (Norway) secured the first Chess at EWC title for Team Liquid.

A total of 20 countries participated in the Chess main event and Last Chance Qualifier in Riyadh during EWC 2025.

“Playing for Gen.G at the Esports World Cup was a great experience for me. The energy there was amazing and unlike any chess tournament I’ve played before. It’s really exciting to see chess becoming part of the esports world and reaching so many new people. I’m looking forward to the Esports Nation Cup and can’t wait to start competing again.” said Arjun Erigaisi, who is currently India’s number 1 ranked chess player.

Sagar Shah, co-founder and CEO at ChessBase India said, “I am very excited that the Esports Nations Cup is happening for the first time this year! In 2024 when the Chess Olympiad happened, it was such an exciting time for Indian chess. I am sure there will be a similar level of excitement in the Indian community for the Esports Nations Cup as well since they will be rooting for the nation and our top Indian players! I am really looking forward to it.”

Grandmaster and prominent chess commentator, Tania Sachdev commented, “After the incredible success of chess at the Esports World Cup, bringing it into a nation based format adds a powerful layer. Playing for your flag brings pride, pressure, and passion and that’s what makes fans invest so deeply. Having been part of the Esports World Cup broadcast and experiencing its impact ring side I’m very excited to see this next chapter as the game cements its place as a perfect fit in the world of esports.”

The post Chess Set to Make Its Debut at Esports Nations Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Yalla Group Announces Strategic Partnership with Saudi Esports Federation

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Yalla Group Limited, the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has announced a strategic partnership with the Saudi Esports Federation (SEF) to drive the continued expansion of Saudi Arabia’s national esports ecosystem, broaden opportunities for local talent and promote greater inclusivity in competitive gaming. The partnership represents a key element of Yalla’s strategy to deepen engagement in Saudi Arabia, one of the region’s most important growth markets.

Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, SEF and Yalla Group signed two Memoranda of Understanding (MoUs) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.

Under the partnership agreements, Yalla has been appointed Official Event Partner of the Saudi eLeague (SEL) 2026, the Kingdom’s premier national esports competition. Support for the Women’s Saudi eLeague will be a key focus of the partnership, aligning with Yalla’s dedication to promote inclusion, community development and broader participation in digital entertainment. By cultivating female talent and establishing structured pathways for women’s participation in competitive esports, Yalla aims to contribute to the growth and vitality of Saudi Arabia’s gaming sector.

In addition, Yalla will launch a talent development programme in collaboration with the SEF’s Saudi Esports Academy, designed to foster local esports talent through training, mentorship and competitive experience. The initiative aims to strengthen foundational talent pipelines and improve the long-term competitiveness of Saudi Arabia’s esports ecosystem.

Saifi Ismail, President of Yalla Group, said: “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”

“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague. This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation.

The post Yalla Group Announces Strategic Partnership with Saudi Esports Federation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs

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Oddin.gg has named Martin Lycka as Vice President of Institutional Affairs, enhancing the firm’s knowledge in regulation and responsible gambling as esports wagering grows in regulated markets worldwide.

Lycka offers over 15 years of high-level regulatory and responsible gambling expertise in Europe, North America, and Latin America. Most recently, he held the position of Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he directed regulatory strategy throughout the Americas and oversaw global esports regulatory issues. He additionally sits on the Board of Directors for the American Gaming Association.

Before joining Entain, Lycka had high-level regulatory positions at GVC Holdings and Paddy Power Betfair, overseeing licensing initiatives and regulatory strategy in various jurisdictions.

In his new position at Oddin.gg, Lycka will collaborate with regulators, policymakers, publishers, tournament organizers, and integrity bodies, making sure the company’s esports betting solutions keep up with changing compliance standards. Situated on the U.S. East Coast, Lycka will aid the company’s growth into more regulated markets worldwide, with this new role highlighting the increasing industry need for suppliers with substantial institutional trustworthiness.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said: “Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I’m looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

The post Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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